Hong Kong Hong Kong Box Office

[Bluebomb]

Independence Day: Resurgence opening weekend - $2,551,586
The Secret Life of Pets opening weekend - $1,779,308 (+0.8% Inside Out's opening weekend)
The Legend of Tarzan opening weekend - $748,189
 

		Weekly Gross (Mon-Sun)							Jul 4-10
LW	TW	Title	Last Week (HKD)	This Week (HKD)	Days in release	% chg	Total (HKD)	This Week (USD)	Total (USD)
--	1	Cold War 2	--	$21,133,637	4	--	$21,133,637	$2,721,404	$2,721,404
--	2	The Secret Life of Pets	$13,817,590	$9,454,882	11	-31.6%	$23,272,472	$1,217,516	$2,996,825
--	3	Finding Dory	--	$3,758,020	0	--	$3,758,020	$483,924	$483,924
--	4	The Legend of Tarzan	$5,810,219	$3,596,529	11	-38.1%	$9,406,748	$463,129	$1,211,318
--	5	Independence Day: Resurgence	--	$3,392,377	18	--	$36,581,614	$436,840	$4,710,660
--	6	Alice Through the Looking Glass	--	$929,359	25	--	$17,040,794	$119,674	$2,194,364
--	7	Me Before You	--	$793,008	0	--	$1,000,369	$102,116	$128,818
--	8	Now You See Me 2	--	$775,275	33	--	$30,644,743	$99,833	$3,946,161
--	9	The Handmaiden	$878,885	$680,748	11	-22.5%	$1,559,633	$87,660	$200,835
--	10	Eye in the Sky	$532,891	$562,619	11	+5.6%	$1,095,510	$72,449	$141,070

Box office data for the previous two weeks was not published and Independence Day 2's opening weekend is based off a calculation.

Excellent opening weekend for Cold War 2 in only 3 days. 6m will be crossed very soon. Mediocre hold for The Secret Life of Pets. Very good previews for Finding Dory. Bad hold for Legend of Tarzan. Independence Day 2 won't make it to a 2 multiplier. Alice 2 did alright in HK. Of course, it won't scale the heights of the first film but looking around at other territories, its HK gross was OK. It had to contend with a terrible release date and still came away with more than 2m. I think those are very good sneaks for Me Before You. This is counterprogramming at its best. Its opening in a sea of action/adventure/kids films and is the perfect film for the ladies.
____________________________________________
Suicide Squad has begun pre-selling in IMAX and in regular theaters. Pre-sales look good so far.

 

[Bluebomb]

	Saturday				July 16
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Cold War 2	92,526	61,322	-33.7%	+60.6%
2	Finding Dory	16,629	44,089	+165.1%	+71.8%
3	Central Intelligence	--	11,141	--	+52.8%
4	Me Before You	2,783	10,094	+262.7%	+56.0%
5	The Secret Life of Pets	16,431	6,073	-63.0%	+65.7%
6	Three	--	4,256	--	+41.0%
7	Independence Day: Resurgence	3,716	1,803	-51.5%	+28.1%
8	The Handmaiden	1,232	732	-40.6%	+22.4%
9	The Legend of Tarzan	5,639	483	-91.4%	+15.6%
10	Alice Through the Looking Glass	569	348	-38.8%	+20.0%

I did not expect Finding Dory to collapse that much nor Cold War 2 to have so many walk-ins. Superb walk-ins for Cold War 2. Finding Dory didn't have a great Saturday based off its Thursday admissions. I expected around 46-47k. Decent increases for Central Intelligence and Me Before You. The Secret Life of Pets is dipping quite heavily.
 

	Weekend Projections			July 14
Rank	Movie	TW	% chg	Total
1	Cold War 2	$2,080,000	-23.6%	$6,060,000
2	Finding Dory	$2,000,000	+313.3%	$2,835,000
3	Central Intelligence	$425,000		$425,000
4	Me Before You	$360,000		$555,000
5	The Secret Life of Pets	$260,000	-64.4%	$3,550,000

Cold War 2 outlasts Finding Dory for #1 even though it will lose to it on Sunday. By this weekend, Cold War 2 will be the 13th highest grossing local movie ever. If both Cold War 2 and Finding Dory make 2m each this weekend, it will be the first time 2 movies have grossed more than 2m each on the same weekend in the summer. Finding Dory's Sunday surge will be too little too late as Saturday was crucial in its defeat. Its weaker Saturday admissions put it at a big disadvantage and unless if Cold War 2 collapses today, it is looking at a #2 start though Disney can claim #1 on OW by adding its previews together. Central Intelligence had a mediocre start. Word of mouth is very good but interest was not high to begin with. Me Before You had a good opening weekend.
 

	Sunday adm.	(so far)			July 17
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Finding Dory	12,945	38,514	+197.5%	+29.5%
2	Cold War 2	54,503	34,457	-36.8%	+6.9%
3	The Secret Life of Pets	11,542	5,032	-56.4%	+44.0%
4	Me Before You	858	4,764	+455.2%	-1.3%
5	Central Intelligence	--	4,609	--	+29.4%
6	Three	--	2,341	--	+31.7%
7	Independence Day: Resurgence	1,506	1,005	-33.3%	-13.4%
8	The Handmaiden	471	362	-23.1%	+39.2%
9	The Legend of Tarzan	3,424	361	-89.5%	+80.5%
10	Weeds on Fire	444	220	-50.5%	--

Powerful increase for Finding Dory but it will miss passing Cold War 2's gross with only its 4-day OW. It will need good walk-ins to come close to Cold War 2's projected OW gross. Very good for Cold War 2. It is on the verge of joining the top 50 all time. The Secret Life of Pets had an amazing Sunday increase but it's not enough to help it escape a drop over 60% this weekend. Ouch for Me Before You. Good increase for Central Intelligence.

 

[Bluebomb]

@Agafin

 

In honor of Finding Dory opening this weekend, here are the top 10 animated movies in Hong Kong.

Hong Kong Box Office - Animated Movies (HKD)
1. Toy Story 3 - $89,364,118
2. Minions - $78,404,191
3. Monsters University - $77,407,664
4. Inside Out - $66,016,979
5. Zootopia - $51,854,341
6. Stand By Me Doraemon - $46,891,675
7. Kung Fu Panda 2 - $39,469,375
8. Ice Age: Continental Drift - $38,236,658
9. Toy Story 2 - $35,732,127
10. The Incredibles - $33,790,632

Here is Pixar's run so far in Hong Kong.

Pixar (all in HKD)

Toy Story - $16,817,085
A Bug's Life - $13,992,420
Toy Story 2 - $35,732,127
Monsters Inc. - $25,777,970
Finding Nemo - $31,894,016
The Incredibles - $33,790,632
Cars - $15,026,845
Ratatouille - $25,257,320
Wall-E - did not publish; around 17m
Up - $33,295,722
Toy Story 3 - $89,364,118
Cars 2 - did not publish; a little more than $18,417,145
Brave - did not publish
Monsters University - $77,372,721
Inside Out - $66,016,979
The Good Dinosaur - over $25,555,905

Finding Dory is expected to push Zootopia out of the top 5 and make around 7m US.

Edited July 17, 2016 by Bluebomb

[Agafin]

What do you mean by "make around 7m"? Do you mean in US$7m? I thought it could match IO but that's still very good nonetheless.

 

By the way, do you know why HK is so different from Mainland China when it comes to Pixar? With other animated movies like Zootopia or KFP, their tastes are very similar but when one looks at, say Inside Out, it's shocking that China grossed only 2x HK despite a far far bigger population.

[Bluebomb]

12 minutes ago, Agafin said:

What do you mean by "make around 7m"? Do you mean in US$7m? I thought it could match IO but that's still very good nonetheless.

 

By the way, do you know why HK is so different from Mainland China when it comes to Pixar? With other animated movies like Zootopia or KFP, their tastes are very similar but when one looks at, say Inside Out, it's shocking that China grossed only 2x HK despite a far far bigger population.

Yes 7m USD. That figure is an ultra conservative number...something that it's 100% going to do. It doesn't mean that it won't gross $8.5m US.

 

In HK, many people love Pixar. To them, Pixar equals great quality animation. That is why Dreamworks animations don't do nearly as well here. They don't have the brand power that Pixar has. There can be very good movies but when you've got a fanbase that will see almost anything you put out, that helps significantly.

 

In Inside Out's case, I believe China's taste are different to HK's. China's taste is more 'simple'. They like good entertainment. Thought-provoking films don't do as well there but in HK, they will generally follow Hollywood's lead and in most animation cases they are amplified to a big degree.

[Olive]

I wish Pixar is as popular in Mainland as Hk..

[Bluebomb]

 

	Sunday				July 17
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Cold War 2	90,398	57,440	-36.5%	-6.3%
2	Finding Dory	19,990	50,423	+152.2%	+14.4%
3	Central Intelligence	--	11,747	--	+5.4%
4	Me Before You	2,515	8,212	+226.5%	-18.6%
5	The Secret Life of Pets	19,349	7,271	-62.4%	+19.7%
6	Three	--	4,298	--	+1.0%
7	Independence Day: Resurgence	3,058	1,641	-46.3%	-9.0%
8	The Handmaiden	1,218	806	-33.8%	+10.1%
9	The Legend of Tarzan	5,781	719	-87.6%	+48.9%
10	Alice Through the Looking Glass	783	373	-52.4%	+7.2%

Cold War 2 closed the weekend down 6% on Sunday which isn't a bad drop but something to pay attention to with it being only one of 3 films to drop on Sunday. Its rating has dropped down to a 4.0, worse than Ip Man 3's. Finding Dory had an OK Sunday increase but walk-ins are a worrying issue. Its rating has also gone down to a 4.0, not exactly the Pixar standard it has done in the past, but better than Minions and The Secret Life of Pets. Central Intelligence went up 5% which might speak to how well it is resonating with audiences. Its rating is best of the openers this week with a 4.3. Me Before You dropped hard today. Romance movies tend to have big Friday increases and weak Sundays. Its user rating has fallen to a 4.1. The Secret Life Of Pets had the 2nd best increase of the top 10 but it's been stuck in that not great but not terrible zone this week. I don't think theaters will save it next week with Star Trek 3 and Ghostbusters opening along with the successes of Cold War 2 and Finding Dory.
 

	Weekend adm.			Jul 14-17
Rank	Movie	LW	TW	% chg
1	Cold War 2	252,071	187,207	-25.7%
2	Finding Dory	36,619	144,233	+293.9%
3	Central Intelligence	--	36,784	--
4	Me Before You	8,510	30,383	+257.0%
5	The Secret Life of Pets	56,147	21,343	-62.0%
6	Three	--	14,566	--
7	Independence Day: Resurgence	15,954	6,236	-60.9%
8	The Handmaiden	4,238	2,553	-39.8%
9	The Legend of Tarzan	22,004	2,079	-90.6%
10	Alice Through the Looking Glass	4,262	1,241	-70.9%

 

	Weekend Estimates			July 14
Rank	Movie	TW	% chg	Total
1	Cold War 2	$2,050,000	-24.7%	$6,030,000
2	Finding Dory	$1,980,000	+309.2%	$2,815,000
3	Central Intelligence	$430,000		$430,000
4	Me Before You	$340,000		$535,000
5	The Secret Life of Pets	$255,000	-65.1%	$3,545,000

Cold War 2 triumphed over Finding Dory thanks to some brilliant scheduling on Broadway/AMC's part and mostly decent word of mouth. Broadway/AMC scheduled Cold War 2 on 4 screens and showed Finding Dory mostly in 3D with terrible showtimes (8:30 AM) or no 10 pm showtimes on the 3rd or 4th biggest screen. Without that impediment, Finding Dory would have grossed over 3m including previews. Cold War 2 is going to surpass You Are The Apple of My Eye as the biggest Chinese language film in HK and Kung Fu Hustle as the biggest local film of all time and hit 8m. 9m is likely and 10m is possible if it does not falter this weekend. Finding Dory will look ahead to earn as much money as possible before Ice Age 5 opens. The Ice Age series is one of the few non-Pixar animation series that can command a sizable audience and that will affect Finding Dory's drop in 2 weeks. 7m is going to happen for Finding Dory and 8m is likely. Central Intelligence met expectations but interest is really low. Maybe word of mouth can leg it to over 1m though it will have 2 more action films entering the marketplace next week. Me Before You had an OK start. The Secret Life of Pets is on its last legs with Finding Dory severely cutting its audience off and stealing attention away. Ice Age 5 will finish the job on July 28 but it should still get to about 3.7-3.8m.

[Bluebomb]

7 hours ago, Olive said:

I wish Pixar is as popular in Mainland as Hk..

Me too. I want to see a Pixar movie make US$500m there.

[Olive]

Is CW2 going to beat You Are the Apple of My Eye?

[Bluebomb]

4 hours ago, Olive said:

Is CW2 going to beat You Are the Apple of My Eye?

 

14 hours ago, Bluebomb said:

Cold War 2 is going to surpass You Are The Apple of My Eye as the biggest Chinese language film in HK and Kung Fu Hustle as the biggest local film of all time and hit 8m. 9m is likely and 10m is possible if it does not falter this weekend.

 

[Bluebomb]

Finding Dory's opening weekend (including previews) is the 4th biggest for an animated picture behind Minions, Toy Story 3 and Monsters University.

Cold War 2 will be the fastest to reach US$6m for a Chinese language/local film doing it in either 10 or 11 days.
 

	Monday adm.				July 18
Rank	Movie	LW	TW	% chg	QD % chg
1	Finding Dory	--	19,122	--	-62.1%
2	Cold War 2	--	18,440	--	-67.9%
3	Central Intelligence	--	6,802	--	-42.1%
4	Me Before You	--	4,255	--	-48.2%
5	The Secret Life of Pets	--	3,001	--	-58.7%
6	Three	--	1,577	--	-63.3%
7	Independence Day: Resurgence	--	486	--	-70.4%
8	The Handmaiden	--	360	--	-55.3%
9	The Legend of Tarzan	--	318	--	-55.8%
10	Eye in the Sky	--	155	--	--

That is a big coup for Finding Dory. To put it into perspective, let's compare last Thursday's with today's admissions.
 

Rank	Movie	Last Thu.	Mon.	% chg
1	Finding Dory	24,065	19,122	-20.5%
2	Cold War 2	30,272	18,440	-39.1%
3	Central Intelligence	6,606	6,802	+3.0%
4	Me Before You	5,608	4,255	-24.1%
5	The Secret Life of Pets	4,335	3,001	-30.8%
6	Three	2,994	1,577	-47.3%
7	Independence Day: Resurgence	1,385	486	-64.9%
8	The Handmaiden	417	360	-13.7%
9	The Legend of Tarzan	459	318	-30.7%
10	Eye in the Sky	972	155	-84.1%

Finding Dory down 20% is pretty good. It's not going to be as leggy as Inside Out but it will make over 8m. Cold War 2 dipping close to 40% from Thursday's admissions isn't good. 8m will still happen though 10m is now out of the picture and its chances of 9m have gone down. Central Intelligence was the only film to climb from its Thursday admissions but it started off at such a low base that it will still lose showtimes this week when Star Trek Beyond, Ghostbusters and Hentai Kamen 2 open. Me Before You eased off 24% from last Thursday. It's looking like a bit player. The Secret Life of Pets is prime for another showtime cut this week with that 30% decline.

[Bluebomb]

I'm not one to wish ill on a good film but I sincerely hope Cold War 2 loses badly to either Finding Dory or Star Trek 3 this weekend. The ambivalence shown by Broadway/AMC is disgusting. They've still got Cold War 2 on 4 screens and Star Trek 3 is left on the smallest screen or not showing at all. Finding Dory has no 7 PM showtime even though it has performed very well at that time slot. Of all the films they are showing (besides Cold War 2), they've opted to show Ghostbusters on the bigger screen because it has zero chance of becoming #1 this weekend. Delaying the schedule when it was supposed to come out yesterday evening is another reason why I want Cold War 2 to lose this weekend.

I have no idea why UA are giving Cold War 2 more showtimes on Thursday. Star Trek 3 is either showing on regular theaters or IMAX and with only 5-6 showtimes. Ghostbusters is on 3-4 showtimes. Finding Dory has moved into a smaller theater.

MCL seems to have their head screwed on right. Star Trek 3 leads here with Finding Dory behind on the 2nd biggest screen. Cold War 2 is on the 3rd biggest screen and Ghostbusters is at the back of the pack.

GH has gone for Finding Dory with it leading the rest of the field. Cold War 2 has the 2nd biggest screen and Star Trek 3 is in 3rd.

Edited July 19, 2016 by Bluebomb

[Bluebomb]

	Tuesday adm.				March 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Finding Dory	--	24,050	--	+25.8%
2	Cold War 2	--	23,005	--	+24.8%
3	Central Intelligence	--	7,574	--	+11.3%
4	Me Before You	--	5,407	--	+27.1%
5	The Secret Life of Pets	--	3,429	--	+14.3%
6	Three	--	1,756	--	+11.4%
7	Independence Day: Resurgence	--	727	--	+49.6%
8	The Handmaiden	--	504	--	+40.0%
9	The Legend of Tarzan	--	383	--	+20.4%
10	Eye in the Sky	--	193	--	+24.5%

Finding Dory seems to be pulling away from Cold War 2 with each passing day.

[Bluebomb]

	Wednesday adm.				July 20
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Cold War 2	--	16,952	--	-26.3%
2	Finding Dory	--	16,583	--	-31.0%
3	Central Intelligence	--	5,936	--	-21.6%
4	Me Before You	--	4,066	--	-24.8%
5	The Secret Life of Pets	--	2,544	--	-25.8%
6	Three	--	1,607	--	-8.5%
7	Independence Day: Resurgence	--	640	--	-12.0%
8	The Handmaiden	--	439	--	-12.9%
9	The Legend of Tarzan	--	253	--	-33.9%
10	Eye in the Sky	--	169	--	-12.4%

Cold War 2 won Wednesday in admissions but Finding Dory had a very small lead with Wednesday pre-sales unlike Tuesday's. It seems Cold War 2's strength in walk ups is slowing down.
 

	Thursday adm.	(so far)		July 21
Rank	Movie	LW	TW	% chg
1	Finding Dory	8,747	7,359	-15.9%
2	Star Trek Beyond	--	5,862	--
3	Cold War 2	12,225	4,649	-62.0%
4	Ghostbusters	--	3,015	--
5	Me Before You	2,047	1,120	-45.3%
6	Central Intelligence	1,354	744	-45.1%
7	The Secret Life of Pets	1,918	659	-65.6%
8	After the Storm	--	530	--
9	So I Married an Anti-Fan	--	212	--
10	Hentai Kamen: The Abnormal Crisis	87	144	+65.5%

Despite the blitz from Broadway/AMC to derail Finding Dory's chances, it eased only 16%. Fantastic hold. Though the drop will grow with final numbers, to do that well without the help of the biggest theater chain is spectacular. Star Trek 3 opened slightly higher than the 2nd's OD pre-sales (+29.2%) but that had previews which deflated its opening day. After Cold War 2's 2 weeks, it has started to sag. In the weekdays leading up to today, Cold War 2 saw troubling signs on each day. It lost to Finding Dory in admissions on both Monday and Tuesday and Tuesday saw it behind Finding Dory even more than Monday. It won Wednesday in admissions but the gap at the start of Wednesday was the closest of the 3 days and the film did not generate as many walk ups as before. Ghostbusters had a pretty weak start. It will open in the same vein as The Heat back in 2013. Below the top 5, Central Intelligence should win over Me Before You for #5 today.

[Bluebomb]

	Thursday			July 21
Rank	Movie	LW	TW	% chg
1	Finding Dory	24,065	14,507	-39.7%
2	Cold War 2	30,272	13,900	-54.1%
3	Ghostbusters	--	10,154	--
4	Star Trek Beyond	--	10,095	--
5	Central Intelligence	6,606	3,242	-50.9%
6	Me Before You	5,608	2,988	-46.7%
7	The Secret Life of Pets	4,335	1,688	-61.1%
8	After the Storm	--	1,079	--
9	Hentai Kamen: The Abnormal Crisis	--	465	--
10	So I Married an Anti-Fan	--	331	--

Close at the top between Finding Dory and Cold War 2 but Finding Dory will pull away in gross. Ghostbusters just edged out Star Trek 3 for #3 but Star Trek has IMAX 3D and more regular 3D/Atmos showings which will push it ahead of Ghostbusters in gross. Star Trek 3's admissions number is pretty bad. It did worse than the 2nd one by -25.2%. Opening day score stands at a very good 4.4/5. Ghostbusters enjoyed a nice walk in surge today and that's on the strength of its word of mouth which lifted off with a 4.6. After a few weekdays of being a couple of thousand admissions ahead of Me Before You, Central Intelligence barely slips past Me Before You for #5 on Thursday but held decently. The 2 new action openers affected it quite a bit with Monday-Wednesday all registering 5,900 admissions or above. Me Before You had no new releases targeting its demographic and held OK. The Secret Life of Pets is trying to hold on as much as possible to surpass 4m.

	Friday adm.	(so far)			July 22
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Finding Dory	14,086	8,314	-41.0%	+13.0%
2	Cold War 2	19,679	6,751	-65.7%	+45.2%
3	Star Trek Beyond	--	6,353	--	+8.4%
4	Ghostbusters	--	3,908	--	+29.6%
5	Me Before You	2,993	1,832	-38.8%	+63.6%
6	Central Intelligence	1,825	1,100	-39.7%	+47.8%
7	The Secret Life of Pets	1,864	730	-60.8%	+10.8%
8	After the Storm	--	442	--	-16.6%
9	So I Married an Anti-Fan	--	198	--	-6.6%
10	Hentai Kamen: The Abnormal Crisis	--	118	--	-18.1%

Not a great hold for Finding Dory but Friday will be the opposite to what Thursday did: its drop will shrink. Theater schedules outside Broadway/AMC aren't looking too promising for Cold War 2. Its holds won't be good on Friday/Saturday. Sunday should see it pull in a slightly better hold. Bad increase for Star Trek 3. Good increase for Ghostbusters. Me Before You might win the battle for #5 over Central Intelligence today in admissions.

[Bluebomb]

Thursday Actuals

 

1. Finding Dory - $192,118 (-40.3%)

2. Cold War 2 - $153,436 (-54.2%)

3. Ghostbusters - $128,938

4. Star Trek 3 - $122,491

 

Full table to be posted later.

[Bluebomb]

About 2 weeks out, Suicide Squad is looking good in IMAX. Peak showtimes are about 30-40% full with weekdays pulling in stronger sales over the weekend at the moment. This will possibly be the last 2m OW grosser of the summer.

[Bluebomb]

		Thursday Actuals						July 21
LW	TW	Movie	Last Thu. (USD)	Thu. (USD)	% chg	Theaters	Days	Total
2	1	Finding Dory	$321,928	$192,118	-40.3%	45	8	$3,674,748
1	2	Cold War 2	$334,805	$153,436	-54.2%	45	14	$6,679,016
--	3	Ghostbusters	--	$128,938	--	43	1	$128,938
--	4	Star Trek Beyond	--	$122,491	--	36	1	$122,491
3	5	Central Intelligence	$77,262	$36,310	-53.0%	28	8	$644,692
4	6	Me Before You	$64,385	$33,524	-47.9%	22	8	$709,161
5	7	The Secret Life of Pets	$51,508	$19,340	-62.5%	23	22	$3,630,909
--	8	After the Storm	--	$9,025	--	9	1	$12,893
--	9	Hentai Kamen: The Abnormal Crisis	--	$3,997	--	9	1	$10,057
6	10	Three	$32,192	$3,250	-89.9%	10	8	$219,195

Good hold for Finding Dory. It has already passed Finding Nemo and will be past 4.5m by Sunday. Ice Age 5 opens next week so that will accelerate Finding Dory's drop but if IA5 disappoints, Finding Dory could find itself with another week on top and ultimately pushing 8m. Cold War 2 is slowing down but will crack the top 5 local films of all time by Sunday. It is on track to pass 8m and final gross could be around 8.5m. Ghostbusters was able to surpass Star Trek 3's IMAX and 3D push with more theaters showing it. This will be a close battle but for Star Trek 3, its opening weekend will be a disappointment while Ghostbusters' will be considered mediocre. Central Intelligence and Me Before You are battling it out for #5 and this one looks like it come down to the wire as well.

 

	Friday				July 22
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Cold War 2	38,173	16,635	-56.4%	+19.7%
2	Finding Dory	25,656	14,860	-42.1%	+2.4%
3	Star Trek Beyond	--	10,863	--	+7.6%
4	Ghostbusters	--	10,348	--	+1.9%
5	Me Before You	6,469	3,453	-46.6%	+15.6%
6	Central Intelligence	7,290	3,381	-53.6%	+4.3%
7	The Secret Life of Pets	3,664	1,660	-54.7%	-1.7%
8	After the Storm	--	1,174	--	+8.8%
9	So I Married an Anti-Fan	--	367	--	+10.9%
10	Hentai Kamen: The Abnormal Crisis	--	351	--	-24.5%

Cold War 2, Me Before You and So I Married an Anti-Fan were the only films to post an increase over 10% on Friday. That is a solid increase for Cold War 2. Finding Dory had a tough increase but pulled out a pretty good hold from last Friday. Star Trek Beyond and Ghostbusters are neck and neck. Not much is separating the two at the moment. Me Before You had the edge on #5 Friday with date night inflating its admissions.

 

	Saturday adm.	(so far)			July 23
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Finding Dory	29,730	17,390	-41.5%	+109.2%
2	Cold War 2	32,234	10,473	-67.5%	+55.1%
3	Star Trek Beyond	--	9,809	--	+54.4%
4	Ghostbusters	--	6,474	--	+65.7%
5	Me Before You	4,827	2,808	-41.8%	+53.3%
6	Bounty Hunters	--	2,195	--	--
7	Central Intelligence	3,562	1,752	-50.8%	+59.3%
8	The Secret Life of Pets	3,494	1,709	-51.1%	+134.1%
9	After the Storm	--	715	--	+61.8%
10	So I Married an Anti-Fan	--	624	--	+215.2%

Strong increase for Finding Dory. It's really building up a lead on Cold War 2 now. Cold War 2 continues its downward slide with pre-sales holds going from 62% on Thursday to 68% today. Star Trek Beyond is keeping up with Ghostbusters. Me Before You has increased its pre-sales lead over Central Intelligence. Bounty Hunters is getting sneak previews ahead of next week's release.

[Bluebomb]

		Thursday Actuals						July 21
LW	TW	Movie	Last Thu. (USD)	Thu. (USD)	% chg	Theaters	Days	Total
2	1	Finding Dory	$321,928	$192,118	-40.3%	45	8	$3,674,748
1	2	Cold War 2	$334,805	$153,436	-54.2%	45	14	$6,679,016
--	3	Ghostbusters	--	$128,938	--	43	1	$128,938
--	4	Star Trek Beyond	--	$122,491	--	36	1	$122,491
3	5	Central Intelligence	$77,262	$36,310	-53.0%	28	8	$644,692
4	6	Me Before You	$64,385	$33,524	-47.9%	22	8	$709,161
5	7	The Secret Life of Pets	$51,508	$19,340	-62.5%	23	22	$3,630,909
--	8	After the Storm	--	$9,025	--	9	1	$12,893
--	9	Hentai Kamen: The Abnormal Crisis	--	$3,997	--	9	1	$10,057
6	10	Three	$32,192	$3,250	-89.9%	10	8	$219,195

Good hold for Finding Dory. It has already passed Finding Nemo and will be past 4.5m by Sunday. Ice Age 5 opens next week so that will accelerate Finding Dory's drop but if IA5 disappoints, Finding Dory could find itself with another week on top and ultimately pushing 8m. Cold War 2 is slowing down but will crack the top 5 local films of all time by Sunday. It is on track to pass 8m and final gross could be around 8.5m. Ghostbusters was able to surpass Star Trek 3's IMAX and 3D push with more theaters showing it. This will be a close battle but for Star Trek 3, its opening weekend will be a disappointment while Ghostbusters' will be considered mediocre. Central Intelligence and Me Before You are battling it out for #5 and this one looks like it come down to the wire as well.
 

	Friday				July 22
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Cold War 2	38,173	16,635	-56.4%	+19.7%
2	Finding Dory	25,656	14,860	-42.1%	+2.4%
3	Star Trek Beyond	--	10,863	--	+7.6%
4	Ghostbusters	--	10,348	--	+1.9%
5	Me Before You	6,469	3,453	-46.6%	+15.6%
6	Central Intelligence	7,290	3,381	-53.6%	+4.3%
7	The Secret Life of Pets	3,664	1,660	-54.7%	-1.7%
8	After the Storm	--	1,174	--	+8.8%
9	So I Married an Anti-Fan	--	367	--	+10.9%
10	Hentai Kamen: The Abnormal Crisis	--	351	--	-24.5%

Cold War 2, Me Before You and So I Married an Anti-Fan were the only films to post an increase over 10% on Friday. That is a solid increase for Cold War 2. Finding Dory had a tough increase but pulled out a pretty good hold from last Friday. Star Trek Beyond and Ghostbusters are neck and neck. Not much is separating the two at the moment. Me Before You had the edge on #5 Friday with date night inflating its admissions.
 

	Saturday adm.	(so far)			July 23
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Finding Dory	29,730	17,390	-41.5%	+109.2%
2	Cold War 2	32,234	10,473	-67.5%	+55.1%
3	Star Trek Beyond	--	9,809	--	+54.4%
4	Ghostbusters	--	6,474	--	+65.7%
5	Me Before You	4,827	2,808	-41.8%	+53.3%
6	Bounty Hunters	--	2,195	--	--
7	Central Intelligence	3,562	1,752	-50.8%	+59.3%
8	The Secret Life of Pets	3,494	1,709	-51.1%	+134.1%
9	After the Storm	--	715	--	+61.8%
10	So I Married an Anti-Fan	--	624	--	+215.2%

Strong increase for Finding Dory. It's really building up a lead on Cold War 2 now. Cold War 2 continues its downward slide with pre-sales holds going from 62% on Thursday to 68% today. Star Trek Beyond is keeping up with Ghostbusters. Me Before You has increased its pre-sales lead over Central Intelligence. Bounty Hunters is getting sneak previews ahead of next week's release.

Finding Dory still leads Cold War 2 by 6,000 admissions at 3 PM. Cold War 2 won't be able to pass Finding Dory by day's end. Star Trek 3 is in front of Ghostbusters by 2,000 admissions. This battle will come down to the wire.

[Bluebomb]

	Saturday				July 23
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Finding Dory	44,089	28,129	-36.2%	+89.3%
2	Cold War 2	61,322	26,128	-57.4%	+57.1%
3	Star Trek Beyond	--	17,624	--	+62.2%
4	Ghostbusters	--	17,368	--	+67.8%
5	Me Before You	10,094	5,622	-44.3%	+62.8%
6	Central Intelligence	11,141	5,358	-51.9%	+58.5%
7	The Secret Life of Pets	6,073	3,090	-49.1%	+86.1%
8	Bounty Hunters	--	2,572	--	--
9	After the Storm	--	1,845	--	+57.2%
10	Three	4,256	708	-83.4%	--

Good hold for Finding Dory and it held its lead over Cold War 2 in admissions. Cold War 2 fell quite a bit but it is still pulling in very good walk-ins. Star Trek 3 slipped past Ghostbusters even though Ghostbusters is playing more like a family friendly film. Based on Thursday admissions, Ghostbusters was supposed to win both days but in the past two days, it has fallen behind the sci-fi action movie. Another battle that is very close this weekend is the Me Before You/Central Intelligence duel for #5. Most theaters had to make way for special screenings of Bounty Hunters and add more showings for Finding Dory/Cold War 2 so Central Intelligence was the odd man out today.
 

	Sunday adm.	(so far)			July 24
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Finding Dory	38,514	22,472	-41.7%	+29.2%
2	Cold War 2	34,457	12,779	-62.9%	+22.0%
3	Star Trek Beyond	--	10,141	--	+3.4%
4	Ghostbusters	--	7,952	--	+22.8%
5	The Secret Life of Pets	5,032	2,425	-51.8%	+41.9%
6	Me Before You	4,764	2,398	-49.7%	-14.6%
7	Central Intelligence	4,609	2,032	-55.9%	+16.0%
8	After the Storm	--	856	--	+19.7%
9	Hentai Kamen: The Abnormal Crisis	--	305	--	--
10	Weeds on Fire	220	304	+38.2%	--

Finding Dory increases its lead on Cold War 2 and it will need to separate itself from Cold War 2 as much as possible with Ice Age 5 set to open on Thursday. It was very smart of EDKO to schedule Meet N' Greets at select theaters today. It dilutes Finding Dory's showtimes because they must make room for the Meet N' Greet showtime and gives Cold War 2 an edge in pre-sales. Decent for Star Trek 3. Ghostbusters went up more than 20% with Sunday's pre-sales but is still a couple of thousand admissions behind Star Trek 3. The Secret Life of Pets enjoyed a very solid bump today and has held up pretty well though it faces another test in Ice Age 5 next week.
 

	Weekend Projections			July 21
Rank	Movie	TW	% chg	Total
1	Finding Dory	$1,180,000	-58.1%	$4,660,000
2	Cold War 2	$900,000	-56.1%	$7,425,000
3	Star Trek Beyond	$715,000		$715,000
4	Ghostbusters	$695,000		$695,000
5	Central Intelligence	$195,000	-54.7%	$805,000

OK hold for Finding Dory despite the addition of all those previews into its opening weekend hold. Without it, it would have fallen -40%. It hasn't been a good run so far for Finding Dory. I expected a lot more from Finding Dory especially considering Monsters University made 10m and Finding Nemo beat Monsters University in gross. If you would have blindfolded me and shown me only Cold War 2's and Finding Dory's totals up till now, I would have guessed Finding Dory's was 7.4m and Cold War 2's was 4.6m.

I think theaters should have been more proactive and given Finding Dory 2 screens on opening day (Broadway/AMC notwithstanding). Broadway/AMC isn't free from criticism either. Finding Dory should have had full day showtimes this week including 7-10 pm at all of its theaters. Instead, over 60% of B/AMC theaters do not have the #1 film showing at 7 pm even though it played well at 7 PM last week and they know how well it is doing at other theater chains. Imagine if 60% of your own country's biggest theater chain decided to exclude the primetime slot for your #1 movie on purpose to show their own film. I wonder if EDKO is pissed off at Disney for Star Wars 7 doing so poorly in many of its theaters because I did not see this level of meddling and obstruction last year with Inside Out. When you look at the top 10 animated lists and see Minions at #2 clearing 10m and Monsters University right there at 9.97m, there is only one reason why. Broadway/AMC. For a little refresher, Monsters University came out in the summer of 2013 with the exact same release week as Finding Dory: 2nd week of July. The problem was that B/AMC scheduled their own film to open the same day as MU and they scheduled their own film on the biggest screen thereby stopping Monsters University from making extra money. Cold War 2 really surprised but there was no reason to put it on 5 screens on Finding Dory's opening weekend and really no reason to put it on 4 screens this week and give the other night time screenings to Ghostbusters. Some theaters didn't even bother to show Star Trek 3 this weekend when every theater showed Star Trek 2.

Finding Dory is in the top 10 animated releases of all time after Sunday. It will reach #9 above Toy Story 2. I think 7m is still happening but just barely. If it can hold extremely well next weekend when Ice Age 5/Jason Bourne open then it has a fighting chance to bank 8m. Cold War 2 will join the top 5 local films of all time on Sunday and by next week will be the new leader for the biggest Chinese language film of all time. Star Trek Beyond and Ghostbusters have been flip flopping but Star Trek 3 has the edge with Ghostbusters showing some cracks and Star Trek 3 in IMAX. Central Intelligence pips Me Before You for #5 with Me Before You losing because of its Sunday. This will come down to the final admissions today.