Hong Kong Hong Kong Box Office

[A Marvel Fanboy]

We'll see.

[Olive]

MU is not making 10M+ here.

HK or Mainland?

[A Marvel Fanboy]

HK or Mainland?

HK

[Bluebomb]

firedeep, how much do you think MU will make OW and total?

[Olive]

Why are the 9AM shows selling so well?

[Bluebomb]

Why are the 9AM shows selling so well?

There are several reasons for this. First is that some theater chains have heavily discounted shows at 9 AM and then gradually increase the ticket price after that show time. UA and Golden Harvest employs this pricing strategy. Since summer holidays are now in session, people do not mind getting up a little earlier to watch it. Second, some theaters are splitting their showtimes between English/Cantonese or 2D and 3D versions in the morning. Those that want to watch a certain show and want the discount have to see it in the morning. Third is that animation releases usually see very high sales in the morning. Ticket prices are high enough already in the afternoon or evening. A family of 4 saves 40% on ticket prices in the morning than watching it in the afternoon or at night.

 

________________________________________________________________________

Currently at Mongkok, Monsters University is outselling Tales from the Dark Part 1 10:1 on Friday night. At Festival Walk, the gap is much larger, MU is selling out faster than Tales from the Dark Part 1 by 40:1 in ticket sales on Friday.

Edited July 9, 2013 by Bluebomb

[Dilusha Bandara]

So what will be the final gross for DM2 and MU in HK??????????

[Bluebomb]

So what will be the final gross for DM2 and MU in HK??????????

DM2 - About 2.4m. MU is too early to say but right now it is looking at 10.5-11m.

 

Palace APM
	Monsters University	3D Can.				Monsters University	Can.
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 11	9:05 AM	71	167	42.51%	Jul. 11	9:35 AM	76	98	77.55%
	9:50 AM	75	112	66.96%		11:55 AM	80	112	71.43%
	11:40 AM	177	286	61.89%		1:40 PM	49	98	50.00%
	1:15 PM	29	167	17.37%		5:50 PM	49	98	50.00%
	2:00 PM	38	112	33.93%		12:05 AM	11	98	11.22%
	3:20 PM	40	167	23.95%
	3:45 PM	13	98	13.27%
	4:05 PM	30	112	26.79%
	5:25 PM	25	167	14.97%
	6:10 PM	50	112	44.64%
	7:30 PM	98	167	58.68%
	7:55 PM	51	98	52.04%
	8:15 PM	84	112	75.00%
	9:35 PM	91	167	54.49%
	10:00 PM	30	98	30.61%
	11:40 PM	17	167	10.18%
Total		919	2309	39.80%	Total		265	504	52.58%

Still doing good at Palace APM. Both 2D and 3D are very strong. 3D accounts for 78% of ticket sales here.

Langham Place
	Monsters University	3D Can.
Day	Time	Seats sold	Seats available	% filled
Jul. 11	9:00 AM	141	202	69.80%
	9:10 AM	18	202	8.91%
	11:10 AM	116	202	57.43%
	11:20 AM	24	202	11.88%
	1:20 PM	112	202	55.45%
	1:30 PM	8	202	3.96%
	2:30 PM	10	180	5.56%
	3:10 PM	12	191	6.28%
	3:30 PM	146	202	72.28%
	3:40 PM	18	202	8.91%
	5:40 PM	137	202	67.82%
	5:50 PM	32	202	15.84%
	7:20 PM	70	191	36.65%
	7:50 PM	156	202	77.23%
	8:00 PM	148	202	73.27%
	9:30 PM	66	191	34.55%
	10:00 PM	145	202	71.78%
	11:40 PM	4	191	2.09%
	12:10 AM	4	202	1.98%
Total		1367	3772	36.24%

Very good for Monsters University albeit pre-sales have slowed down considerably here.

Monsters University will have a high 3D ratio because there are very few places showing 2D. More than 80% of admissions will be from 3D.

Monsters University is heading toward a 40,000+ pre-sales start and then ending with about 65-70k admissions on opening day.

[Dilusha Bandara]

won't DM2 reach 3 M??????

[Bluebomb]

Doubtful since Monsters University comes out this week. Then you have Turbo and Pacific Rim out the weekend after. The best it can do is about 2.8m.

[Leyla]

 

You should. It's not that scary. There's more talking than zombie scares.

 

That's awesome!!

thx

I will! once i finish a million other shows I watch.

 

 

thx for the predictions article as well

bye bye nysm I guess.

thanks HK ppl for lovely $$$$

[Bluebomb]

Let's check Monsters University pre-sales one final time...

Langham Place
	Monsters University	3D Can.
Day	Time	Seats sold	Seats available	% filled
Jul. 11	9:00 AM	144	202	71.29%
	9:10 AM	53	202	26.24%
	11:10 AM	116	202	57.43%
	11:20 AM	44	202	21.78%
	1:20 PM	112	202	55.45%
	1:30 PM	17	202	8.42%
	2:30 PM	30	180	16.67%
	3:10 PM	27	191	14.14%
	3:30 PM	146	202	72.28%
	3:40 PM	50	202	24.75%
	5:40 PM	139	202	68.81%
	5:50 PM	51	202	25.25%
	7:20 PM	111	191	58.12%
	7:50 PM	156	202	77.23%
	8:00 PM	150	202	74.26%
	9:30 PM	110	191	57.59%
	10:00 PM	150	202	74.26%
	11:40 PM	28	191	14.66%
	12:10 AM	15	202	7.43%
Total		1649	3772	43.72%

Admissions have moved nearly 300 since last check. Not bad. Its late night time showings are doing quite well.
 

Palace APM
	Monsters University	3D Can.				Monsters University	Can.
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 11	9:05 AM	89	167	53.29%	Jul. 11	9:35 AM	83	98	84.69%
	9:50 AM	83	112	74.11%		11:55 AM	86	112	76.79%
	11:40 AM	200	286	69.93%		1:40 PM	66	98	67.35%
	1:15 PM	39	167	23.35%		5:50 PM	70	98	71.43%
	2:00 PM	42	112	37.50%		12:05 AM	11	98	11.22%
	3:20 PM	49	167	29.34%
	3:45 PM	13	98	13.27%
	4:05 PM	38	112	33.93%
	5:25 PM	32	167	19.16%
	6:10 PM	55	112	49.11%
	7:30 PM	98	167	58.68%
	7:55 PM	69	98	70.41%
	8:15 PM	84	112	75.00%
	9:35 PM	98	167	58.68%
	10:00 PM	32	98	32.65%
	11:40 PM	24	167	14.37%
Total		1045	2309	45.26%	Total		316	504	62.70%

Very good pre-sales here. If we take out the midnight 2D showing, 2D pre-sales would be at 75% capacity.

Not enough screens are going toward Monsters U here. Weekend might see a 4th screen added.
 

Festival Walk
	Monsters University	3D Can.				Monsters University	3D Eng.				Monsters University	Eng.
Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled	Day	Time	Seats sold	Seats available	% filled
Jul. 11	9:00 AM	97	156	62.18%	Jul. 11	9:20 AM	201	354	56.78%	Jul. 11	1:35 PM	85	127	66.93%
	11:25 AM	273	354	77.12%		11:05 AM	109	156	69.87%
	1:30 PM	180	354	50.85%		1:10 PM	50	156	32.05%
	3:15 PM	44	156	28.21%		3:35 PM	160	354	45.20%
	4:40 PM	34	118	28.81%		5:20 PM	66	156	42.31%
	5:40 PM	180	354	50.85%		6:00 PM	28	127	22.05%
	7:45 PM	243	354	68.64%		7:25 PM	74	156	47.44%
	8:05 PM	77	127	60.63%		9:30 PM	65	138	47.10%
	10:10 PM	37	156	23.72%		9:55 PM	77	354	21.75%
Total		1165	2129	54.72%	Total		830	1951	42.54%	Total		85	127	66.93%

One of Monsters U's best performing theaters, Festival Walk, has recorded more than 2,000 admissions on opening day. 3D accounts for a whopping 96% at this theater.

Pre-sales are high at most locations. Let's see how it does with walk-ins tomorrow.

[Fullbuster]

So Monsters University will be successful? Is that a good market for Pixar movies or only for this movie?

[Olive]

HK love Pixar movies.

[Leyla]

good taste

[Bluebomb]

So Monsters University will be successful? Is that a good market for Pixar movies or only for this movie?

Yeah, Monsters University will be the biggest animation release of the summer. HK is generally a Pixar market but the last 2 films (Cars 2, Brave) didn't do well here.

[Olive]

Yeah, Monsters University will be the biggest animation release of the summer. HK is generally a Pixar market but the last 2 films (Cars 2, Brave) didn't do well here.

I know the biggest animation is TS3, what's the 2nd?

[Bluebomb]

I know the biggest animation is TS3, what's the 2nd?

Kung Fu Panda 2 with 39m HK.

[Fullbuster]

Yeah, Monsters University will be the biggest animation release of the summer. HK is generally a Pixar market but the last 2 films (Cars 2, Brave) didn't do well here.

 

That's great! HK seems different from Mainland China about this

[Bluebomb]

	Thursday adm.	(so far)		July 11
Rank	Movie	LW	TW	% chg
1	Monsters University	--	34,005	--
2	Tales from the Dark Pt. 1	--	3,744	--
3	Despicable Me 2	6,290	3,221	-48.8%
4	Blind Detective	4,403	1,954	-55.6%
5	Man of Steel	5,106	977	-80.9%
6	World War Z	2,175	829	-61.9%
7	Now You See Me	1,155	461	-60.1%
8	Midsummer Formula	1,421	248	-82.5%
9	Epic	1,728	214	-87.6%
10	Faust	--	101	--

Impressive for Monsters University. It has already beaten Man of Steel's opening day admissions. Monsters University could make about 60,000 today. Tales from the Dark Part 1 holds down 2nd timidly. Pre-sales have been weak but walk-ins could be very strong. Great hold for Despicable Me 2 but I would hold off on the celebrating. There could be massive schedule change come this weekend. Monsters University might take away another screen. Decent for Blind Detective. Man of Steel dropped like a hot potato. It won't make the top 5 this weekend. World War Z and Now You See Me had OK holds. Midsummer Formula and Epic held pretty bad.

How does Monsters University's opening day pre-sales compare to other blockbusters?

Movie	OD adm.	% diff
Monsters University	34,005
Man of Steel	12,350	+175.3%
Iron Man 3	46,074	-26.2%
Iron Man 2	31,977	+6.3%
The Dark Knight Rises	38,750	-12.2%
The Amazing Spider-Man	32,580	+4.4%
The Avengers	47,317	-28.1%
Transformers 3	44,161	-23.0%
Harry Potter 7-2	62,089	-45.2%
Toy Story 3	32,294	+5.3%
Pirates 4	21,559	+57.7%
Shrek 3	49,634	-31.5%
The Hobbit	18,440	+84.4%
Mission Impossible 4	24,390	+39.4%

Extremely good for Monsters University. The thing to zero in on here is Toy Story 3. It's currently up 5% from Toy Story 3's Cantonese admissions (English was missing at the time). This should be a very close battle this weekend.