Hong Kong Hong Kong Box Office

[Olive]

Great previews numbers for EPIC and DM2.

[Bluebomb]

Great previews numbers for EPIC and DM2.

Disagree on both counts. Epic is not doing well for an animated release. Despicable Me 2 isn't doing all that great either.

 

	Friday				June 28
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Man of Steel	--	34,945	--	+15.5%
2	World War Z	36,313	19,639	-45.9%	+37.1%
3	Now You See Me	19,096	8,930	-53.2%	+38.3%
4	Epic	--	6,706	--	+31.1%
5	Badges of Fury	939	774	-17.6%	+112.1%
6	Miracle in Cell No. 7	966	509	-47.3%	+43.8%
7	American Dreams in China	1,376	381	-72.3%	+11.4%
8	A Late Quartet	--	223	--	--
9	Fast & Furious 6	817	180	-78.0%	--
10	The Hangover 3	2,914	166	-94.3%	-7.3%

Disappointing final admissions for Man of Steel. Pre-sales -> final admissions multiplier was only 2.08. Excellent hold for World War Z. I think there is now a legitimate chance it could beat Man of Steel. Wow. Now You See Me had a good hold. OK for Epic. Nice increase for Badges of Fury but still very bad overall. American Dreams in China got shaken violently by the openers this week. Poor for Fast & Furious 6. Catastrophic for The Hangover 3.

	Saturday adm.	(so far)			June 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Man of Steel	--	24,395	--	+45.0%
2	World War Z	23,811	10,012	-58.0%	+50.5%
3	Midsummer Formula	--	6,147	--	--
4	Epic	--	4,931	--	+88.6%
5	Now You See Me	8,733	4,165	-52.3%	+38.1%
6	Despicable Me 2	--	3,992	--	--
7	Blind Detective	--	1,995	--	--
8	Hunter x Hunter: Phantom Rouge	--	402	--	--
9	Badges of Fury	340	322	-5.3%	+26.3%
10	Miracle in Cell No. 7	438	168	-61.6%	+68.0%

All films not released today saw weaker increases. Man of Steel's increase is not bad but in the grand scheme of things, it is not great at all. I don't know if it can pull off 60,000 admissions today but it needs to in order beat World War Z's opening weekend. Decent hold for World War Z. It was going to have heavier drops today and tomorrow so all in all it's not bad. Great start for Midsummer Formula. Not great for Epic although it did have the biggest increase. Good for Now You See Me. Average pre-sales for Despicable Me 2. Below average for Blind Detective. Terrible for Hunter x Hunter: Phantom Rouge. They should have held on to it and release it in August. Badges of Fury is not moving a lot of tickets. First average hold for Miracle in Cell No. 7.

[Olive]

Hmm, I thought the per theater average was quite good. 

[Bluebomb]

Hmm, I thought the per theater average was quite good. 

Not really. Pretty much any film can get a $10,000 PTA these days. It's not that hard to do.

[Bluebomb]

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
World War Z	9,704	31,412	36,313	64,800	62,886	205,115
Man of Steel		30,254	34,945			65,199
Gap	-9,704	-10,862	-12,230	-77,030	-139,916

It appears that World War Z will win in admissions. Who would have thought?

3 PM update: Man of Steel has passed 36,000. I think it will only get to 57,000 admissions today. World War Z currently stands at 17,000 admissions while Midsummer Formula has just cracked 10,000 admissions today. Epic is closing in on Formula though in 4th with 9,300 admissions. Despicable Me 2 has overtaken Now You See Me for 5th with 7,000 admissions over 6,700 for the latter.

Early reviews for the Saturday openers are coming in and they do not look good.

Despicable Me 2 - 25% like it
Blind Detective - 0% like it, 1.8/5
Midsummer Formula - 60% like it, 2.6/5

 

[Olive]

Seems MOS could only get 50,000 today.

[Bluebomb]

	Saturday				June 29
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Man of Steel	--	48,774	--	+39.6%
2	World War Z	64,800	23,108	-64.3%	+17.7%
3	Midsummer Formula	--	12,782	--	--
4	Epic	--	10,625	--	+58.4%
5	Now You See Me	29,616	8,318	-71.9%	-6.9%
6	Despicable Me 2	--	7,448	--	--
7	Blind Detective	--	4,546	--	--
8	Badges of Fury	1,070	821	-23.3%	+6.1%
9	Miracle in Cell No. 7	1,756	568	-67.7%	+11.6%
10	So Young	1,091	325	-70.2%	--

Not good for Man of Steel. It couldn't even reach 50,000 admissions. It will make less than World War Z's opening weekend. OK for World War Z. Strong beginning for Midsummer Formula. It won't reach the levels of Suspect X but it's a very good opening day. Better for Epic but slow opening weekend. Huge drop for Now You See Me today. The openers took away its screen and it was left to share with other films. Average for Despicable Me 2. Bland for Blind Detective. Good hold for Badges of Fury but soft increase and opening weekend. Miracle in Cell No. 7 was affected by the Saturday previews/openers. So Young is a massive failure.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
World War Z	9,704	31,412	36,313	64,800	62,886	205,115
Man of Steel		30,254	34,945	48,774		113,973
Gap	-9,704	-10,862	-12,230	-28,256	-91,142

World War Z is running away with this now. This bodes really well for Monsters University which opens in a little less than 2 weeks.

 

[Sam]

I think MOS should win in gross still even if it fell behind WWZ in admissions? I really hope MU can get $10M+ in HK

[Bluebomb]

I think MOS should win in gross still even if it fell behind WWZ in admissions?

It's fallen behind by too much now. It won't be enough to beat World War Z unless if it has a miracle Sunday.

 

	Sunday adm.	(so far)			June 30
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Man of Steel	--	27,264	--	+11.8%
2	World War Z	26,711	11,747	-56.0%	+17.3%
3	Epic	--	7,547	--	+53.1%
4	Midsummer Formula	--	6,647	--	+8.1%
5	Despicable Me 2	--	5,919	--	+48.3%
6	Now You See Me	9,930	5,284	-46.8%	+26.9%
7	Blind Detective	--	2,509	--	+25.8%
8	Hunter x Hunter: Phantom Rouge	--	392	--	-2.5%
9	Badges of Fury	421	355	-15.7%	+10.2%
10	American Dreams in China	623	206	-66.9%	--

Not that good for Man of Steel. Maybe walk-ins will pick up later today. Decent for World War Z. Not bad for Epic. Midsummer Formula could be very frontloaded. Ok for Despicable Me 2. Acceptable hold for Now You See Me. Still not that great for Blind Detective. Poor for Hunter x Hunter: Phantom Rouge. Badges of Fury had a great hold but a low start. American Dreams in China got clobbered by the new openers.

 

Edited June 30, 2013 by Bluebomb

[Michael Seng Wah]

How much is the weekend projection in dollar for MoS based on the admission?

[Bluebomb]

How much is the weekend projection in dollar for MoS based on the admission?

2.0-2.1m

 

Another typhoon is coming and is expected to impact Monday's and Tuesday's admissions. This could be good news for Man of Steel. If people want to take refuge from the deluge of rain, Man of Steel would be the best choice to watch.

[Michael Seng Wah]

That's still a good number. Thanks Bluebomb for the info.

[Bluebomb]

Typhoon Signal No 1 has been raised. Conditions are expected to deteriorate tomorrow.Lots of additions to the release date schedule. These include dates for Escape Plan, The Tale of Princess Kaguya, Sadako 2, Insidious: Chapter 2 and Project Blue Book. Full update here: Release Dates

[Sam]

That sounds serious, stay safe Bluebomb!

[ecstasy]

Typhoon Signal No 1 has been raised. Conditions are expected to deteriorate tomorrow.Lots of additions to the release date schedule. These include dates for Escape Plan, The Tale of Princess Kaguya, Sadako 2, Insidious: Chapter 2 and Project Blue Book. Full update here: Release Dates

 

stay safe

[Bluebomb]

	Sunday				June 30
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Man of Steel	--	51,118	--	+4.8%
2	World War Z	62,886	23,908	-62.0%	+3.5%
3	Epic	--	14,655	--	+37.9%
4	Midsummer Formula	--	13,036	--	+2.0%
5	Despicable Me 2	--	9,680	--	+30.0%
6	Now You See Me	28,315	8,930	-68.5%	+7.4%
7	Blind Detective	--	5,502	--	+21.0%
8	Badges of Fury	1,203	930	-22.7%	+13.3%
9	Miracle in Cell No. 7	1,663	594	-64.3%	+4.6%
10	So Young	900	338	-62.4%	+4.0%

The holiday-fueled Sunday didn't really help much for Man of Steel and World War Z. Epic/Despicable Me 2 had fantastic increases while Midsummer Formula buzz seems to have waned quickly.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
World War Z	9,704	31,412	36,313	64,800	62,886	205,115
Man of Steel		30,254	34,945	48,774	51,118	165,091
Gap	-9,704	-10,862	-12,230	-28,256	-40,024

Yeesh, those Saturday/Sunday gaps make Man of Steel's admissions look terrible.

	Weekend adm.			Jun 27-30
Rank	Movie	LW	TW	% chg
1	Man of Steel	--	165,091	--
2	World War Z	195,411	80,981	-58.6%
3	Epic	--	39,258	--
4	Now You See Me	90,691	32,635	-64.0%
5	Midsummer Formula	--	25,818	--
6	Despicable Me 2	--	17,128	--
7	Blind Detective	--	10,048	--
8	Badges of Fury	3,212	2,890	-10.0%
9	Miracle in Cell No. 7	5,200	2,025	-61.1%
10	So Young	3,554	1,015	-71.4%

Not a great weekend for Kal-El.

	Weekend Estimates			June 27
Rank	Movie	TW	% chg	Total
1	Man of Steel	$2,100,000		$2,100,000
2	World War Z	$900,000	-59.2%	$3,945,000
3	Epic	$425,000		$425,000
4	Now You See Me	$260,000	-63.2%	$2,955,000
5	Midsummer Formula	$190,000		$190,000

Quote:

It was not the welcome that Superman or Warner Bros. were hoping for as Man of Steel was left behind by HK moviegoers. Charged with expensive tickets in 2D and 3D, viewers that were on the fence decided not to go and those that did chose 2D as their viewing of choice.

June 27 Weekend Estimates

 

[Sam]

Disappointing performance for MOS in HK, but I think that's still okay with it being a reboot and all. The sequel could do better. Bluebomb, you projected $4.7M total for MOS, how's that compared to other origin superhero movies like BB, IM1, TASM, Thor, Cap, etc...?BTW, what holiday was it on Sunday? Happy belated holiday

[Leyla]

Thanks for the info asa usual Bluebomb

argh Typhoon again Here it was hot & now rain again. Hopefully the weather will gett better soon

 

 

A Q

What about 'Greetings from Tim Buckley' btw (scheduled on  July 4)?? Its probably will be released on 1 screen or smth like that??

I was surprized it actualy will be released in HK (no release here btw )

Edited July 1, 2013 by Leyla

[Bluebomb]

Typhoon Signal No. 3 has been in effect for the past few hours.

Disappointing performance for MOS in HK, but I think that's still okay with it being a reboot and all. The sequel could do better.

Bluebomb, you projected $4.7M total for MOS, how's that compared to other origin superhero movies like BB, IM1, TASM, Thor, Cap, etc...?


BTW, what holiday was it on Sunday? Happy belated holiday

July 1 is Hong Kong Special Administrative Region Establishment Day.

 

Origin superhero movies

 

Hulk - $1,217,407

Batman Begins - $1,798,348

Spider-Man - $3,728,668

The Incredible Hulk - $1,587,457

X-Men - $1,586,239

Batman (1989) - $1,150,127

Iron Man - $2,844,618

Thor - $2,490,495

X-Men: First Class - $3,325,094

Green Lantern - $1,468,456

Captain America: The First Avenger - $2,496,235

The Amazing Spider-Man - $7,996,783

[Sam]

Typhoon Signal No. 3 has been in effect for the past few hours.July 1 is Hong Kong Special Administrative Region Establishment Day.Origin superhero moviesHulk - $1,217,407Batman Begins - $1,798,348Spider-Man - $3,728,668The Incredible Hulk - $1,587,457X-Men - $1,586,239Batman (1989) - $1,150,127Iron Man - $2,844,618Thor - $2,490,495X-Men: First Class - $3,325,094Green Lantern - $1,468,456Captain America: The First Avenger - $2,496,235The Amazing Spider-Man - $7,996,783

OMG, it's getting more serious and dangerous Bluebomb, bballman24, and other Hong Kong members, please be careful. Stay safe!!!Thanks for the info, so I take it that July 1st is kinda like Independence Day for HK in a sense.Looking at all other superhero origin movies gross, in terms of dollars only, MOS is only behind TASM. Thats not too shabby. Well, ignoring the inflation and all. I'm sure the sequel will do better.X-Men FC did pretty well, I'm glad cause I love the movie I'm pleasantly surprised at Cap total, which is on par with Thor, who is an easier sell overseas. Hoping for good increases for all 3 upcoming sequels of those movies :DLOL, I bother you too much, but just 1 question: how are movies advertised and promoted by distributors in HK? Is it just like US: TV spots, trailers, billboards, maybe subway/train stations ads?