Cmasterclay

I could be wrong about those movies making that money in 2015. My thing is more - if it's the product, then we can look at the product from 2015 and see if films of that quality (marketing and star power) are really missing from the schedule, or are they doing less? 2015 actually a shitty example because wow a pretty bad year for midsized movies, but over 70 million you had Spy, Trainwreck, Get Hard, Goosebumps, Pixels, The Intern, The Imitation Game, The Intern all over 70 million. So instead of asking what Challengers or Civil War would have done then, the more fair question is to ask what those films would have done NOW. Because I don't think I see 50m domestic for any of them. So I'm not convinced it's a product issue - that list ain't exactly hot product, and they all made near or over 100m.

It's a fine number and fine gross for both it and Civil War. I just want something surprising and amazing to happen for once.

Bridesmaid and the Hangover wouldn't even hit 50m in today's climate. That's the thing. No way those movies do anything. Honestly, I don't know why I even do this anymore. I'm sorry. It's just too bleak.

There was plenty of appealing product this month with strong reviews, casual non-event moviegoing is just dead. In 2015 Civil War would have done 40m/120, Challengers would have done 25 then legged to 120 with WOM, and both Abigail and Ministry do at least 50m domestic. You can't convince me otherwise. I am as sure of those things as I am the sun will come out tomorrow. Not going to pretend it was because of bad product or marketing anymore. That world is just dead. That said, I think there will be plenty of big blockbusters hits over the rest of the year, and a solid, deep bottom class of 20-40m grossers too. It's the movies that make between 50m and 150m that are dying off. Horrific month for those kind of flicks.

Oh great, more shitty bullshit.

Ryan Reynolds becoming such a potent and reliable box office draw is really whiplash from longtime posters who remember his streak of mega flops becoming a recurring joke around here for years.

My skepticism with IF was that the Reynolds snark seemed targeted towards a more adult audience than the extremely kiddie marketing would indicate, but at this point it is clear that marketing is everywhere and it is breaking through. I see it doing 100m+ domestic now. Fall Guy still have in EXACT range I've always had it - low 30s opening, around 100m total, exactly same as Lost City and Bullet Train.

I'm pro Garfield breaking out, not huge numbers or anything remarkable but it will have been awhile since an animated film and families will remember they want something to do over that weekend. Remember how slow KFP4 and Minions sales were?

Rare correct take from this schmuck.

I think both the Shyamalan joints and Speak No Evil look like very compelling horror fare with tons of trailer views and online buzz - if all THOSE flop, then it's big trouble for any non IP horror film.

Alright Christopher I understand not wanting to be shoehorned but you were turning down some real bangers here my guy.

Does Tom Hardy count as a superhero guy? He wasn't exactly Mr. Famous before he played Bane, but I'd say he's definitely a draw to the point that he circled around and sold ANOTHER superhero role in large part due to his name power.

IDK plenty of my friends seem to know and like Cavill from the Witcher and being a handsome guy, he just has had unbelievably bad choices. Chris Hemsworth kind of the same deal tbh, though at least he's wisened up more lately. I think there's hope for Cavill. People know him and like him generally is my sense of it. I think his role in MI:Fallout was best and worst of him - amazing physical charisma, cool GIFs, totally, laughably unbelievable playing a political philosopher who had anything to say. Get this guy an Extraction type franchise on Prime or something.

I've been having issues with old people just loudly speaking like in outdoor voices for large swaths of the film lately.

I actually really do think this September to December slate looks awesome and stacked, it's no longer a matter of this being a weak box office year and more a concern of whether box office is sustainable as an industry period. In a regular environment where theatrical can survive, I have zero problems with the slate from really mid-June on this year.