titanic2187

Applying substances over form principle, Fall Guy is more original than "IP". 99% of the people went to see the movie don't know that tv series exists and the marketing made almost zero reference to that tv series. Enough to call Fall Guy a original movie rather than a IP.

At one point I thought If free Guys made it to 28m OW, JC managed to open to 34m during Covid and TLC open to 30m, there is no way Fall Guy will not beat those numbers, especially when the market are this dead. Turns out whatever the OW we saw with JC or TLC, those OW were actually already represent the "recovered" state of the market. More than 2 years after Covid, this genre made zero progress for recovery. Likewise for adult drama, people can no longer claim HoG would made much more in 2023 than its 54m in 2021. After 2 years of data, it is time to conclude that 54m is pretty much what HoG would get in any years post Covid.

The movie has already been out in few territories but still no review or reaction whatsoever?

In the post-pandemic moviegoing, the movie can't just be good. They need to make audience feel special, either during the movie or during its marketing. Fall Guy the movie itself is good but it is quite generic. It is a similar situation like DnD. Good WOM alone can't do the trick.

I know EA has become a lot more common nowadays but did studios study their positive impact? I seriously can't see the benefit of having EA, at least statistically. Looks like they simply shift the Thursday or Friday crowd to EA without causing the actual OW itself to overperform.

Sheriff made RM44.5m after massive Labour Day bump. Now aiming for 50m. Easily the biggest film in 11 months.

Challengers matching NHF on Monday without summer midweek boost is indeed impressive after meh OW. This maybe a good sign for a great second weekend.

I don’t think so it is hitting 75, more like 65m. In a so quiet weekend the movie still dropping near 40% isn’t exactly a good sign for a great hold for the remaining run, especially with competition are on their way.

I wasn’t referring If, I was referring their attempt with 80 for Brady.

At least paramount is trying new pricing mechanism, from all day matinee price and now PiF to safeguard theatrical experience. Unlike other studio that actively exploiting the moviegoers by shortening the exclusive window.

Sheriff hit RM35.3m, it is now the highest grossing movie of 2024 in Malaysia, beating GxK. Should be able to pass 40m with Labour Day holiday coming.