Derpity

But if BOM takes a stand now and puts the entire 30m on Thursday, nobody will ever try to cheat like this again :)If you're going to open on Thursday for more money, great, more power to you....but you can't count Thursday grosses as Friday numbers.

BOM wants to separate out the Thursday number, but Summit is refusing. Unfortunately, Lionsgate/Summit have declined to break out the grosses from the 10 p.m. Thursday shows, which should not be counted towards the opening weekend figure (the weekend is Friday to Sunday, not Thursday night to Sunday). Clearly, though, opening at 10 p.m. on Thursday makes it easier for younger audience members to get to theaters, so the $30.4 million figure is probably going to make up a larger portion of opening day than past midnight-only hauls.

No they don't set the rules...there are reporters whose job it is to report box office numbers. I get that there is some slack because of Aurora, and because Summit is a small outfit, but I really doubt reporters are going to let studios just up and redefine the weekend just to inflate their numbers.Your argument is also completely illogical since you introduce a slippery slope where basically anything can be the weekend now. If you cede 10pm, then some small studio will open at 8pm and include them in the weekend. And by your logic, you would support that decision. Then the next studio will say 5pm. Then pretty soon you're on Wednesday and counting results for the weekend.

You guys aren't grasping something very basic:10pm on Thursday is Thursday12:00am on Friday is FridayThe weekend is Friday through Sunday. Thursday showings are not going to be included ever.If a studio wants to trick BOM into including Thursday showings into the weekend number by purposefully fudging the numbers, that's their own thing. It should not be done, though, and it sets a horrible precedent.

Fantastic Tuesday hold...only dropped 28% off a holiday monday.

Skyfall will go up

Why troll? I am just trying to explain why actuals are never fudged. Can't knowingly lie to the public.

Not quite sure what you are seeing there, but they aren't fudged. Paramount is an arm of Viacom, a public company. It would be an SEC violation for the company to release artificially inflated (fake/fudged) box office results. They play a strong role in valuations of the company.Estimates can be fudged, and we all know they often are. Actuals aren't fudged though.Either Paramount actually made a mistake with Puerto Rico or they bought tickets themselves to pad their results (Buena Vista did this/does this).

Huh?

WB cannot fudge actuals

Jeesh guys, inhale a bit. WB isn't being slow. It's 12:40 PST...those other numbers came early. I've seen actuals come in as late as 2pm PST.Avengers didn't get released until 1pm PST, or thereabouts.

Slumdog Millionaire also had 18 straight

First one I thought of was No Country for Old Men....18 straight weekends of $1m

what? RTH is more official than Nikki bro.

The 60+ train is pulling into the station.

Let's get back to how incredible Moonrise Kingdom's box office is.Hopefully it plans to expand a bit faster as a result.

Improved ;P

With a 51% drop for MIB 3 and a 35% drop for The Avengers....it could happen this Saturday.

You realize that Batman's target audience is like....16 year olds?

So TA actuals will be higher at ~47.5 and MIB 3 will clock in lower at ~69.4.

For $300m, I'd say you're looking at more like $750m for breakeven and you're right it won't come close. I'd say you're looking at at least a couple years before its profitable, if ever.

Left the $70m unchanged as expected...I am guessing real number is $69m though.

If it did do 18, studio is going to keep the Sunday estimate of $70m (about a 19% drop) unchanged in my opinion. Actuals will probably push it close to $69m though.

Why would anyone want a large numbers for MIB3? It's a garbage unwanted sequel that cost $300m. I hope whoever decided to make it is fired and I hope it dive bombs and struggles to reach $175m.

pretty much sums it up