MANILA, June 2, 2014 – Disney’s “Maleficent” bewitched the Philippine box office well beyond expectations for a No.1 finish, taking in an enchanted P179.9-million in five days nationwide for the May 28 to June 1 weekend. This according to the local office of Walt Disney Studios Motion Pictures International, the film’s distributor.That opening gross is the year’s second-biggest, bested only by last April’s “The Amazing Spider-Man 2” (P251-M) but higher than “X-Men: Days of Future Past” (P175-M) which bowed last week.Powered by positive word-of-mouth from audiences, “Maleficent” opened tremendously huge that it already surpassed the lifetime revenues of Disney’s biggest non-Marvel titles, namely “Prince of Persia” (P156-M), “Pirates of the Caribbean: At World’s End” (P155-M) and “Alice in Wonderland” (P140-M).http://movies.inquirer.net/14502/maleficent-shatters-records-with-p179-9-m-gross-in-5-daysI'm not even surprised. Disney marketed Maleficent on a whole new level here. They were so aggressive and on point with their promotion compared to their previous releases that I was so surprised. Hopefully they continue it with future releases.