As we are talking about Nolan.....looks like someone has finally decoded Memento
Spoilers-http://www.reddit.com/r/movies/comments/1s9iql/a_clue_in_memento_missed_it_my_first_15_viewings/
It dropped 61% the weekend before Thanksgiving, and the post-thanksgiving weekend have very high drops. Thor2 will have one of the biggest drop in the top 10, and I'm pretty sure it will be over 60%.