The Panda

SpongeBob has gotten a lot of nostalgic older audiences to see it, I think that made it more front loaded than typical family fare

The first didn't get a 3x multiplier either, so it makes sense why this one wouldnt.

Not necessarily. The next two weeks will be crap, best case scenario is Focus and Unfinished Business/Chappie breakout and do over 20m. But Cinderella should have an opening around Maleficent to Oz levels (maybe larger if it really breaks out). There's no reason it shouldn't if those did. Plus Run All Night should be fun countermarketing that has a chance at 20+ Insurgent will also have a good opening, I see no reason why it should be less than Divergents mid 50 opener. Get Hard has a chance at 40m+ and Home can pull Peabody numbers, so maybe a repeat of the 300/Peabody weekend of last year.

A B The DUFF The Last 5 Years C Jupiter Ascending D Mortdecai F Fifty Shades of Grey (Screw this movie for not being the guilty pleasure I was expecting)

I'll take the insurgent under 50

February 27 1.Focus - 23.4m (23.4m) 2.Kingsman: The Secret Service - 10.8m (83.3m) 3.Fifty Shades of Grey - 10.7m (146m) 4.The Lazarus Effect - 10.4m (10.4m) 5.SpongeBob: Sponge Out of Water - 10.1m (140.1m) 6.American Sniper - 7m (330.2m) 7.The DUFF - 6.7m (20.9m) 8.McFarland, USA - 6.5m (21m) March 6 1.Unfinished Business - 24.5m (24.5m) 2.Chappie - 17.5m (17.5m) 3.Focus - 11.2m (40.2m) 4.Kingsman: The Secret Service - 7.1m (94m) 5.SpongeBob: Sponge Out of Water - 6.4m (149.7m) 6.Fifty Shades of Grey - 5.4m (154.1m) 7.American Sniper - 5m (337.8m) 8.The Lazarus Effect - 4.2m (16.6m) 9.The DUFF - 4.2m (27.1m) 10.McFarland, USA - 4m (27m) March 13 1.Cinderella - 84.7m (84.7m) 2.Run All Night - 19.2m (19.2m) 3.Unfinished Business - 14.2m (45.8m) 4.Chappie - 8.8m (30.7m) 5.Focus - 5.8m (48.7m) 6.Kingsman: The Secret Service - 4.3m (100.5m) 7.SpongeBob: Sponge Out of Water - 3.8m (155.3m) 8.American Sniper - 3.3m (342.8m) 9.Fifty Shades of Grey - 2.6m (158m) March 20th 1.Insurgent - 58.7m (58.7m) 2.Cinderella - 41.5m (150m) 3.Run All Night - 10.6m (35m) 4.The Gunman - 9.7m (9.7m) 5.Unfinished Business - 8.4m (58.4m) 6.Chappie - 5.2m (38.5m) 7.Do You Believe? - 4.1m (4.1m) 8.Focus - 3.4m (53.8m) 9.Kingsman: The Secret Service - 2.7m (104.5m) 10.SpongeBob: Sponge Out of Water - 2.6m (159.1m) 11.American Sniper - 2.1m (346m) 12.Fifty Shades of Grey - 1.2m (159.8m) March 27th 1.Get Hard - 40.3m (40.3m) 2.Home - 28.7m (28.7m) 3.Insurgent - 25.8m (96.8m) 4.Cinderella - 23.9m (185.3m) 5.Run All Night - 5.6m (43.3m) 6.Unfinished Business - 5m (66m) 7.The Gunman - 4.8m (16.8m) 8.Chappie - 2.5m (42.3m) April 3 1.Furious 7 - 125.7m (125.7m) 2.Get Hard - 20.6m (71m) 3.Home - 17.8m (54.8m) 4.Cinderella - 16.7m (210.2m) 5.Insurgent - 12.6m (115.8m) 6.Run All Night - 3m (47.8m) 7.Unfinished Business - 2.8m (70.3m) April 10th 1.Furious 7 - 55.3m (208m) 2.The Longest Ride - 18.2m (18.2m) 3.Get Hard - 11.3m (87.8m) 4.Cinderella - 11m (226.4m) 5.The Moon and the Sun - 10.7m (10.7m) 6.Home - 10.7m (70.7m) 7.Insurgent - 6.7m (125.9m) April 17th 1.Furious 7 - 32.1m (256.1m) 2.Unfriended - 28.7m (28.7m) 3.Paul Blart: Mall Cop 2 - 18.7m (18.7m) 4.Child 44 - 12.4m (12.4m) 5.The Longest Ride - 8m (30.2m) 6.Cinderella - 7.2m (237.1m) 7.Get Hard - 7.1m (98.4m) 8.Home - 6.7m (80.6m) 9.Monkey Kingdom - 5.8m (5.8m) 10.The Moon and the Sun - 5.2m (18.5m) 11.Insurgent - 4m (131.9m)

Problem is nobody who went to see 50 Shades expected a good movie

Wow, Universal way under balled the Sunday estimate

Dang it America, why couldn't you love bad torture porn a little bit more

I think the multipliers will look more like this 1.Fifty Shades of Grey - 91.5m 3 Day / 101.1m 4 Day Friday: 30.2m Saturday: 43.8m Sunday: 17.5m Monday: 9.6m 2.Kingsman: The Secret Service - 34m 3 Day / 38.8m 4 Day Friday: 10.5m Saturday: 14.7m Sunday: 8.8m Monday: 4.8m 3.The SpongeBob Movie: Sponge Out of Water - 31.8m 3 Day / 38.8m 4 Day Friday: 6.5m Saturday: 14.6m Sunday: 10.7m Monday: 7m 4.American Sniper - 15.6m 3 Day / 18.9m 4 Day Friday: 3.8m Satuday: 7.4m Sunday: 4.4m Monday: 3.3m 5.Jupiter Ascending - 7.1m 3 Day / 8.2m 4 Day Friday: 2m Saturday: 3.2m Sunday: 1.9m Monday: 1.1m

Guys remember Deadline originally said 26m and RTH gave around 35m, the two met squarely in the middle.

Fri: 30.2m Sat: 43.8m Sun: 17.5m Mon: 14m 3 Day: 91.5m 4 Day: 105.5m

I could see a one-two punch in 2016 with Warcraft and Assassin's Creed doing well. Probably closer to an X-Men success level than Spidey

Fri: 34.5m If the 45% presales for Valentine's Day is true (plus more walk ups that day Sat: 41.4m Sun: 16.7m OW: 92.6m Or Fri: 36.5m Sat: 43.8m Sun: 17.5m OW: 97.8m

If Valentines Day manages an increase (which presales seem like it might) Fri: 28m Sat: 32m Sun: 15m 75m 3 Day

If 45% of the sales were for V-Day then you could see an increase Saturday.

I don't get the breakdowns, 50 Shades isn't twilight and it's not going to perform like twilight and its on a weekend where Valentine's Day is Saturday. You can't tell anything from previews unless it's a franchise where you know how previews work already like Hunger Games.

I'll take it

I have 450 points riding on 50 Shades breaking out big

Just found it interesting people are more interested in seeing a 12 year old TV show on the big screen than a new, number 1 of the year by BOT list standards, Nolan space epic.

So... SpongeBob had a higher opening weekend than Interstellar

So with SpongeBob being an unexpected hit, how many 40m+ OWs are we in for for 2015?

I bet 100 points to 3 people 50 Shades over 100m OW

So, with SpongeBob breaking out huge and then Fifty Shades and possibly Kingsman next week we really are in for a better than already highly expected 2015.

Wow... I mean I loved Birdman, so it's better than say American Sniper or Imitation Game doing this, but really? Over Boyhood? For shame guilds.