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Everything posted by EmpireCity
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READ THE FUCKING POST, I"M NOT TALKING ABOUT TITANIC, I POSTED ABOUT ACTUAL BOX OFFICE STUFF. You are so caught up talking about Titanic you didn't even bother to read it. Right, just to reiterate, this is actually a box office site and this is the weekend thread. I was confused by 40 pages of Titanic.
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I'm not sure at what the final percentage that Disney will land on, but it will be north of 60% for sure and I would guess hits 65% or close to it. Grosses don't usually scale anymore like they used to. There is no more 90% first week, 80% second week, 60% third week, 40% fourth week. It is a steady percentage all the way through until it hits second run way down the road and then theaters can rebook it at a lower rate.
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I posted it a while ago in this thread, but the last time the release calendar set up this way was 12 years ago and Night at the Museum made $250m This has a shot to get there. It will be very crowded, but theaters will go with this over Ferdinand once it releases. Theater owners already know that Downsizing is mediocre and Father Figures is complete garbage. Pitch Perfect 3 is set up for a very hard fall (they should have moved this) and nobody knows what to make of The Greatest Showman yet. Don't be surprised if this breaks out.
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