Civil War to Ultron:Civil War has moved up to a total positive score of 88% and a 75% definite recommend to friends. That’s a tad under Ultron‘s 90% positive and 79% recommend, which isn’t a bad place to be. Audience make-up of Civil War per ComScore is 66% guys to 34% females, with 51% over 25. Ultron was more female at 38% and younger at 55% under 25. Ethnicity breakdown for Civil War was 48% Caucasians, 19% Hispanic, 18% African American and 16% Asian/other according to ComScore.
GV2 to G1 in comparison: PostTrak continues to report that 76% of all moviegoers are giving GOTG2 a definite thumbs up to their friends; that’s one point above GOTG‘s 75%. PostTrak updates their audience polls throughout the weekend and GO9TG2 is still strong among older men and women over 25 with 32% and 26%, respectively. Guys under 25 rep 25% of all moviegoers, while females of that age are at 18%. All this means is that Marvel fans are aging up, and that those who were under 25 when the first movie opened crossed over. Strong positive reactions among all four demos with M25+ (94%), M25- (93%), F25+ (91%) and F25- (88%). Disney shows that 72% adults came out for GOTG2, 19% families, and 9% teens. Fifty-four percent of all GOTG moviegoers were Caucasian, 19% Hispanic, 12% African American and 9% Asian. Imax hubs delivered $13M of GOTG2‘s weekend stateside with the large format exhibitor ranking in seven of the sequel’s top 10 locations. Thirty-nine percent of all PostTrak respondents said GOTG2 blew away their expectations compared to 32% on the original 2014 film.
Not the most reliable source but it could be a decent indicator.