I think it really boils down to the following from what I have seen on here, WOM on social media, and having seen the film.
1. Trailer #2 gave a lot away and there wasn't a really intriguing catch to pull in audiences.
2. It is pretty depressing film and January/February tends to be already kind of a dull time of year.
3. M. Night has run out of audience good will.
4. LGBT couple (I think this would have opened the same with a straight couple but I see discussions around the LGBT representation on social media)
March Predictions Opening Weekend
Creed III: $26.9M
65: $11.7M
Scream VI: $38.6M
Shazam! Fury of the Gods: $55.4M
John Wick: Chapter 4: $51.2M
Dungeons and Dragons: Honor Among Thieves: $19.7M
Well this weekend is a doozy so here is Winnie-the-Pooh: Blood and Honey's previews in my state.
February 15th
All showings at 7pm
Tickets are upcharged to $17.23
Sold
Seats
Percent Sold
Showings
Madison
35
212
16.51%
2
Milwaukee
65
636
10.22%
6
Waukesha
9
486
1.85%
3
La Crosse
9
127
7.09%
1
Green Bay
36
423
8.51%
4
@cayommagazine
Tate Taylor is taking the director's chair for Room 131. James Foley will not be directing the spinoff to the Poison and Wine series. Creative differences has been the confirmed reason for the departure. It has been speculated that James wanted Room 131 to be more of a prequel to the series and a drama (the film was rumored to be called Wildfire) while Tate Taylor was wanting the film to be a spinoff (more stand alone) and a psychological thriller.
Florence Pugh has been announced to joining the cast.
Knock At the Cabin
2/2 8:00pm
18-20 people out of 120 seats (people trickled in after the movie started so didn't get a full count)
Location: Madison, WI
Trailers: (Showed up just as the Scream 6 trailer started.)
Scream 6- Silence (This looks really good)
Renfield- Silence
Cocaine Bear- Some whispering and chuckles
Movie: Audience was mostly silent but a few whispers/gasps here and there. Audience stayed for the credits.
My rating: 7.5/10
Friend rating: 7/10
Okay my 8pm should did get alright walk ins. There was maybe 18-20 people which is ok for a non-tentpole preview in my area. I did the same theater size and showtime when I saw the preview for A2 and it was only 50% full. (Seating is like 120ish)
Seeing Knock at the Cabin in a few hours. I just looked at my theater (Madison, WI) and previews are dead for it. For my showtime (8pm) there are only 6 tickets sold (two are me and my friend). The main 7pm showtime has 10 tickets sold. 80 for Brady is pretty much identical.