This is probably the most marketable Pixar movie ever, esp as they're going full on mass appeal with this one unlike the first
The family's faces are plastered on planes, bananas in the supermarket
They got car commercials, bleach commercials
Mother's Day, Father's Day - perfect promo spots
The movie being set in the 60s also adds a multi-generational appeal as you can see in the Supers' theme songs:
In the sea of superhero movies, they definitely stand out and bring something different to the table...