Ms Lady Hawk

According to Deadline’s estimates (take it for what it is at this point), that’s a check on the Friday for Shazam!. We will see what Saturday and Sunday bring. I checked two children’s movies (How to Train Your Dragon and Beauty and The Beast) and apart from one weekend (Beauty and The Beast) neither did what you quoted above during most of their runs. Shazam! seems to be a hybrid between children/superhero movie. If Deadline is correct, the Friday jump will be monstrous.

I hear you, ChipMunky, but we must remember that these are Deadline’s estimates. They could be way off. However, so the news is solid. A 53% drop would be really solid. 25 million would definitely be wonderful and welcome news.

Oh okay. No, I was comparing Thursdays. I should have been clearer. And yes, I hope that it’s true that the box office will see a more robust weekend due to more schools being in this week.

What do you mean? I wrote that it would have about a 40% drop this weekend. I think you misread my post. It dropped about 45% from last Thursday. I believe that is what I posted.

Captain Marvel dropped almost 45% from last week. Is that considered some sort of phenomenal hold? It is doing great on weekends though. I expect around 7.5-7.8 million. That would be about 40% drop from last week and a good hold. It should be around 385-386 by Sunday.

Dude, money is money; profit is profit. Whether it’s WB or MGM, they will take it. MGM is far from a small fish. They are a major studio with a historic past.

Does money make distinctions between studios?

How appropriate in context of analyzing Shazam! Tomb Raider made 274M WW. It had a budget of 94 million (really close to Shazam!) and it is getting a sequel. Shazam may be at or close to 270M by the end of its second weekend.

Very fair and reasoned post. No hyperbole or hyperventilating (real or otherwise). You asked a great question. I can venture a guess as to how the movie could have exceeded expectations/current projections. Perhaps, WB could have upped the budget and added a more well known actor/actress to the cast. Perhaps 10 million more may have paid for an actor or actress who had more name recognition. I don’t necessarily mean someone in shazam’s role, but even someone in a support role. Perhaps, they could have introduced the Rock’s character? Who knows? As I previously wrote though, no matter what this movie does financially from here on out, the narrative has been set in the general public that it is a hit; and DC needed the critical acclaim as much as, if not more than an over performance.

I don’t think DC is going with Phase designations. Let’s not use Marvel designations for DC films. DC is only 7 films into their universe. Hardly enough for you to draw that conclusion. Shazam! may end up 150 lower than Antman, but it had about 40 million less in budget. I fear this is turning into a franchise wars thread. Some posters who have been concern trolling are exposing their true intentions/motivations.

Inaccurate. Shazam is going to perform on par (budget/profit) with the early Marvel intro movies.

Thor made about 450M on a budget at least 50% more than Shazam! and it got a sequel. Shazam! doesn’t need 400 million to earn a sequel.

In the Wednesday thread, I was told to expect higher Friday jumps than normal, because schools were in this week. Maybe Shazam! benefits from that and maybe it doesn’t. I hope Shazam can reach a decent multiplier off its opening week (2.7 -3.0). This DC can’t catch a break narrative is hyperbole beyond belief. Shazam! will make a profit- Also, I could have sworn that Aquaman made over 1B at the box office earlier this year. Did I dream that? 😂

Saw Shazam! My son loved it. I enjoyed it too. I thought the beginning and middle were very strong. The ending was the weakest part of the movie. It dragged on about 15 minutes too long. I give it a solid 8/10. My DCEU rankings: 1. Wonder Woman 2. Aquaman 3 Shazam! 4. Justice League 5. Man of Steel 6. Batman v Superman 7. Suicide Squad

Always leave open the possibility of being surprised, but off of that Wednesday, 8 million seems unlikely. It could buck the trend and increase tomorrow. Wouldn’t say that can’t happen. But I see it something like this, all things being equal (to past weeks): Thursday- 895K Friday- 1.97M (+120) Saturday- 3.15M (+60) Sunday- 2.205 (-30) Total- 7.325M (~ -42% from last week) The Sunday hold is optimistic as it’s consistently fallen between 32-34%. Domestic total- ~385..2M.

Shazam! is performing at expectations. Most people predicted that it would go into its second weekend with about 70 million and that is what it is going to do. A drop of 50%-58% is not unusual. There’s nothing worrisome about the Wednesday number.

So now all is right with the world. Every movie recovered nicely. I will now prepare myself for tomorrow’s hysteria, when the inevitable drops occur.

Okay, to which Shazam/DC fan are you referring? I didn’t see the person to which you’re referring but I will go back in the thread. I did see one penguin- something or the other talking a lot of smack about the drop and comparing it to MCU films that didn’t drop as hard. He/she inferred that Shazam was doomed because it was not well liked. I would say that most people were trying to contextualize the drop. There were and few with other motives as @terrestrial pointed out.

@Krissykins I don’t think the Shazam fans were mainly the ones freaking out. There was at least one person (perhaps several people) jumping on the fact that Shazam dropped 78% to make the point that it was not well liked/received by GA and that the drop was the beginning of the end. I would assume (not certain) that they were Marvel fans. But there were also several level headed folks (Marvel, DC, etc fans alike) who pointed out the fact that Shazam is a family oriented film and that the NCAA championship game likely contributed to the drop. When other numbers came out, particularly CM’s the thread went mostly dark.... very quiet for the most part.

Can we all agree now that the basketball championship game had an affect? Nasty drops in the top 5 for everything. These movies will rebound.

That is a steep drop for Shazam, but Gitesh explains possible causes well. Additionally, if it is truly playing like a family movie, it could have one of (if not) biggest drops in the top ten.

I absolutely cannot wait to see the Endgame opening week numbers. I think we will all be blown away at the capacity of a movie to make money we never thought was possible. Maybe 300 million is a real possibility, but I won’t jinx it. Definitely looking like IW’a opening week record will be toast by a quite a bit. Maybe 275 is a realistic bet at this point.

Ahem... relevant to contextualize the discussion of Shazam’s success from WB standpoint. Posted in this thread. “Jeff Goldstein, distribution chief at Warner Bros., said the studio originally forecast a $40 million opening. “That was the right number for us,” Goldstein said. “That’s what we needed to make money on it.” Source: AP News

The hurricane hasn’t hurt their bottom line so far.