Yeah I actually don’t think it will end up being a big deal either way because I expect Disney to go back to full theatrical for blockbusters quite fast.
But, if you’re a theater chain trying to be open right now and you think Raya is going to be the only big movie that goes premiere, why not play it? Get some desperately needed business in the present and you aren’t really setting a precedent for non-pandemic hybrid releases.
If you’re a chain and you think Disney is going to try to send a lot of movies hybrid, then I still don’t really understand the strategy here — if Disney does actually plan a bunch more hybrid (which, again, I personally doubt but just gaming out the possibilities) then is it really plausible for you to continue not showing them? Probably not.
So this feels more like “we’re going to resist for emotional reasons” than really having worked out the game theory to me at least — especially when you haven’t even coordinated with other chains, making the boycott radically less effective.