Cooper Legion

Exactly

Think about how often you’ve decided to spend money based on an internet ad. Now think about how many ads that implies they must need to get a decent effect. That’s why it’s so expensive.

That’s +200% 😮

Very few movies do. Only mega-successful super smashes. The vast majority of financially successful movies don’t. The whole idea behind that bolded phrase is one of the stupidest in BO. It’s like “hey, if we look at 100% of this movie’s costs and 50% of its revenue, is it positive? No? Well gee golly willikers, what a shock, guess the movie was a financial failure.” 🙄

Ancillaries roughly (very roughly) cover the non-production costs, for a movie that does healthy business in that regard.

Aladdin has a very reasonable DOM:China:ROW split. It’ll likely be profitable at 500, could see it finishing 600+ with the good reception in lots of areas.

Randomly decided to check in on FFH Fandango sales vs CM in this T-45 day lull period. FRH looks a lot weaker — but, I think the 1000 quarter hour cap has been getting hit a lot more regularly this May than it was in Jan. So... think it might be on pretty negligible value until we get close enough to see the TWThFSS cumulative sales breakdown.

Nothing will ever match Titanic imo, so best to just converse about non-Titanic runs

Booksmart is frontloaded because of all the hardcore Kaitlyn Dever fanboys, duh. As for Deadline, they’ve thrown in the towel because they get too comprehensively scooped by Asgard 3.

Those “previews” are Aladdin OD sized

Nailed it. The era tawasal longs for is dead and dusted. Rather than reverse, the front loading trends will only continue.

Sat is having a solid jump though, my before bed guess is low 40s.

Doesn’t seem to be going in the right direction for that, back down to 9.0 from 9.1 atm

The 200IQ play. Finally we understand why they bought Fox

I just love when people misuse the term monopoly and complain that one studio is putting out products that people like more. 🙄 (Not directed at any single person or comment, finally got through the last couple pages)

I’m not concerned about Disney, but I find it a little funny that you’re supporting “the money is getting spread around” with a top 10 chart where 2 MCU movies are over 54% of the gross

It looks quite possible that 4/5 May weekends will outperform board expectations (not end of April expectations, mind — couple of months ago expectations),

Yeah, I was only like 20% joking there. She’s the best part, and I think critics might have been nicer if it had more of a new twist vs being a pretty straightforward copy.

Based on an extensive analysis of BatB, I’ve determined that what Aladdin really needed for 1B was to star Rupert Grint

If it overperforms to the tune of 249M, is that still the case?

They should have made Jasmine instead. That would hit 1B since everyone knows female leads make more money

Could it have targeted the PotC record with better marketing? Maybe. But it’s not a huge movie. I just meant that e.g. Feige and co could obliterate the MDW record if they wanted to, but there’s no incentive — the international Labor Day $$ is a great steady gig.

Target for top 5 Memorial opening is DoFP at 110.6 Top 3 out of reach. Kind of sad that the unadjusted record holder is from a dozen years ago, but I guess it’s just a matter of people not dating huge movies there anymore.

Yup, EG is the only one where it’s the same week of run. I think it’ll be closest to that. But I’ve been providing the others for comparison from the beginning and plan to ride them out to the end.

17 PT 5/24/19 (End of Fri) 1 56.7% Aladdin 2 11.8% John Wick:Chapter 3 - Parabellum 3 10.6% Avengers: Endgame 4 6.6% Pokémon Detective Pikachu 5 2.5% Booksmart 3 big holdovers yesterday vs today % of non-Aladdin sales: Wick 29.3-> 27.25% Endgame 24.6-> 24.5% Pika 14.3-> 15.25% Holdover movement consistent with what you’d predict just from the basic kid vs adult composition. *A previous version of this post displayed Brightburn instead of Booksmart in 5th place. That was a copy paste error and has been corrected.