As for market change, the 25% drop is because of increase in Asian and LATAM markets. Otherwise Europe and matured matket drops are closer to 40%.
And this is what most of folks used to say for years except for Avatar thread loonies.
Yes this is a box office forum, folks here should have higher understanding of how box office works. And box office doesn't mean just gross, it also means admission. I personally believe admission are better judge of performance.
Besides majority of Europe, LATAM track box office in admissions. The only big markets that really avoid admission tracking are Anglosphere mkts US, UK, AUS, NZ.