The leggy run is creating the new brand, the opening fan rush is using the brand power,that’s the different thing which shows different effect
If the movie could leggy out to your number,like 800m ,and open just 70m(for example),then it means the movie must cause the social phenomena,if the leggy run shows everywhere on the earth,then we can say the movie must rise the global sensation
We wouldn’t surprise if the big franchise like Star Wars doing it,but if the movie which nobody knows doing that,it will be the true social event and rise the new brand
For exmaple,Frozen,the movie leggy out to 1300m,beating the IP Ironman 3 as the global champion,then guess what,Frozen become the the Franchise which earns $10B with just a single movie,Elsa’s face shows out every 1 years old girls clothes and ‘Let it Go’song play in every street
If we have the movie without franchise power and do the same number like a big franchise,then congurlations we have the new global brand
That’s the meaning of leggy run