Disney didn’t do anything lol. The reason so many movies were made was because it was a demand for it. People liked them, people thought they were good, and people showed up in theaters every time. You don’t make as many movies as they did in the infinity saga without people actually thinking they are good and liking them. Disney didn’t force fed anybody people wanted it. Some of y’all act like Disney put a gun to people’s head and forced them to use hard earned money on their movies.
Also the notion that they did irreparable damage to viewers habit when you have movies like Oppenheimer, Dune, Avatar2 Barbie and Top Gun Maverick, all great movies which audiences drove out to see 🤷🏾 stop blaming Disney for other movies flopping or not retaining audiences. There’s plenty of non Disney movies that has been massively successful during their “peak” and now during a downturn for Disney.
The rise of streaming, increasing cost of living, and cost of movie tickets is a bigger culprit then Disney and their movies ever will be. The ceiling you talk about may exist, but it isn’t because of Disney’s movies.