Well that takes us back to the point that I really don't believe Spielberg has had true box office draw power for a decade or so. His box office record this decade attests to that. Also, for the book supposedly being so popular, I had never even remotely heard of it prior to this movie's announcement. Definitely not like something like Da Vinci Code, Twilight, Hunger Games, Gone Girl, 50 Shades, etc which I had definitely heard lots about the books prior to the films' announcements.