MovieMan89

Interestingly enough, exactly a decade ago in 2008 was the last time winter/spring had such a weak family lineup. All you had before summer was Spiderwick Chronicles, Nim's Island, and Horton Hears a Who for a combined $270m. Even Paddington 2/Peter Rabbit/WiT/Gnomes isn't as weak as that. Also interesting is that summer didn't really explode with family blockbusters either. Wall-E and Kung Fu Panda were tops both around $200m, which was on the weak side for Pixar.

Fuck the rabbit.

I will be curious to see the CinemaScore for WiT. The internet has spewed so much bile towards it before ever seeing it that nothing like IMDB or RT can be remotely trusted as a reliable gauge for what families will think of it.

Who's saying over $50m?

And yet you could also argue Maleficent was released back in 2014 so therefore previews should have been more muted than in 2016. There just doesn't tend to be a lot of rhyme or reason to family film previews.

Another good example is Maleficent and The Jungle Book both opening to the exact same preview number, yet TJB doing $35m more for the weekend. Again, previews for family films are wildly inconsistent.

And yet if it follows Oz you get $52m. Following Wonder gets it $48m. Following the Boss Baby you get $43m. Following Alice 2 only gets it $23m. Exactly like I said, previews are very inconsistent and unreliable for family films. I trust the strong MT performance to indicate a solid OW is happening. Again, unless BP is about to fall 60%+ this weekend.

Oz did $2m in previews this same time of year on route to a $79m OW. Anyone have Cinderella's preview numbers? Can't find them on BOM.

It's just frustrating because anyone who follows box office knows that family films don't consistently post big preview numbers. Yet everyone wants to already grab the pitchforks with WiT. The MT performance strongly points in favor of 40m+. Maybe the MT performance will turn out to be an anomaly for some reason, but until it does I trust it's not.

Some of you are reaching to jump on the preview numbers and call it a flop while conveniently ignoring the dozens upon dozens of family films that have opened to paltry previews and had big 40m+ OWs. The MT performance should lock it to beat BP this weekend, or else it's performing wildly inconsistent with other family films on the site. My OW range for WiT hasn't changed in weeks, and it still looks likely to hit that mark to me. I stopped calling for a 200+ breakout a long time ago already. It's not going to be the sub 100m flop some of you are so desperately hoping for though.

WiT is sitting 5% ahead of BP on MT right now. I don't buy it's only doing low 30's for the weekend, unless BP is about to have a massive drop to mid 20's this weekend. Previews can be wildly inconsistent for family films and often misleading, to the extent that sometimes studios don't even bother with them. Just recently Peter Rabbit for example didn't have previews. A comparable preview gross to WiT from this same time last year would be The Boss Baby at $1.5m, which went on to do $50m for the weekend. I'm still putting WiT in the 40-50m range.

Black Panther, Incredibles 2, and Mary Poppins Returns all get a BP nom and Disney completes its takeover of the industry on every level.

VFX was barely a thing when most of his blockbusters were made.

Very reminiscent of John Carter, which failed to garner much female interest.

Pretty fantastic expansion for SoW given all the new releases this weekend. Hope it hits 70m.

Yeah, never heard someone say SLOP was aimed at very young kids before. If anything, it's one of the most inappropriate G/PG animated films for young kids of this decade.

SLOP's plot left a lot to be desired, but I can't accuse it of not delivering on the comedic front by and large. Pops wasn't even in the marketing, and his scenes were the best thing of the movie by far.

The costume looks good, but the padding is the most ridiculous thing I've ever seen in a big budget superhero film. Granted, it's pretty much impossible for a person to look like the Shazam from the comics, which I already brought up, but that doesn't mean they should have compensated in such a foamy way. Lol.

The costume seems like it will be fine, but they CAN'T be serious with those fake foam Halloween muscles can they?

I think 50m is in play. Should pass BP on MT by the end of the day, and I honestly didn't even expect that. Would be pretty damn gratifying to see it hit 50m after all the crap that's been spewed over it lately.

Looks like a typical Illumination mixed bag. Liked the stuff in the cave, not so much the Whoville part.

It might be in the 20's. 35m is really low tracking for a movie that should be frontloaded.

This thread title should be changed to A Wrinkle in Foreheads.

WiT will pull ahead on MT tomorrow if it keeps this pace up.

Incredibles 2, Christopher Robin, Ralph Breaks the Internet, Spider-verse, Mary Poppins Returns...the upcoming family slate is pretty glorious if you ask me. Grinch and Nutcraker could go either way, but neither should be horrible. After we get past Gnomes, the only real dud we have ahead is Hotel Transylvania.