From Cineplex @CineplexMovies:
We would like to respond to some of the miscommunication that appears to present in some media circles. Later this year, as part of a larger renovation, we will “TEST” a new program – also known as a “PILOT PROGRAM,” in ONE location only at our CINEPLEX ODEON VARSITY AND VIP CINEMAS. The program is called “Cineplex Select” seating. IT WILL OFFER LARGER, CLUB-STYLE SEATING, THAT CAN BE RESERVED IN ADVANCE, similar to the reserved seating we currently offer in our VIP Cinemas, UltraAVX and IMAX auditoriums, for a $2.00 premium. Our current plan is to OFFER THIS SEATING IN THE TWO MIDDLE ROWS ACROSS THE AUDITORIUM. ALL OTHER SEATS WILL REMAIN THE SAME AND AT THE TRADITIONAL PRICE. The concept is a result of the tremendously positive feedback we received from our guests on the other concepts mentioned above where we offer reserved seating, and seeing it used in other theatres in parts of Europe.