its how they implement them and how they communicate changes to the customers.
if they gave people a month or two notice people would be less outraged
right now, most customers are unaware of pending changes, they will find out in couple weeks when they go theater, with probably less than a day official notice
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if they want to be competitive with amc at $20 pricepoint
there should be no extra surcharges once you reach $20 for the month
so if 9.95/month. there can never be more than $10.05 extra in any month
Would AMC really be that low in all markets. Its $25 for Imax tickets alone in big markets. Biggest drawback would be that most AMC theaters are terrible experience even if the theater is nice.