a2k Posted January 29, 2014 Share Posted January 29, 2014 Been waiting to chime in on this since learning about it internally a few weeks ago. I'm definitely glad the guidelines remain voluntary. As a movie fan, part of the fun of trailers is seeing what's coming out in the distant future. That said, I understand the motives here. General audiences care far less about a teaser for Interstellar one year out than they do for The LEGO Movie 2-3 months out, and that matters to exhibitors in a big way. I think it should be tied to the budget of the film. Big movies need a longer runway sometimes. Quote Link to comment Share on other sites More sharing options...
AniNate Posted January 29, 2014 Author Share Posted January 29, 2014 I think it should be tied to the budget of the film. Big movies need a longer runway sometimes. Do they? Can we prove that? Avatar got by on a four-month window. Quote Link to comment Share on other sites More sharing options...
CloneWars Posted January 29, 2014 Share Posted January 29, 2014 I maybe see studios going with 2 min. trailers, but not marketing until 150 days just isn't going to cut it. I don't see the studios going with the last one. Quote Link to comment Share on other sites More sharing options...
a2k Posted January 29, 2014 Share Posted January 29, 2014 (edited) Do they? Can we prove that? Avatar got by on a four-month window. It's not fair to use such a unique, once-in-a-decade run like Avatar as an example to make a point. Edited January 29, 2014 by a2knet Quote Link to comment Share on other sites More sharing options...
lab276 Posted January 29, 2014 Share Posted January 29, 2014 They should make it mandatory. No one cares what's coming out in a year's time anyway. Quote Link to comment Share on other sites More sharing options...
AniNate Posted January 29, 2014 Author Share Posted January 29, 2014 It's not fair to use such a unique, once-in-a-decade run like Avatar as an example to make a point. But what evidence is there to the contrary? Does a film really gain much from having an ad really far in advance? Quote Link to comment Share on other sites More sharing options...
John Marston Posted January 29, 2014 Share Posted January 29, 2014 They should make it mandatory. No one cares what's coming out in a year's time anyway.Bullshit Quote Link to comment Share on other sites More sharing options...
AniNate Posted January 29, 2014 Author Share Posted January 29, 2014 Bullshit Fine, less than 0.1% of the US population does. Quote Link to comment Share on other sites More sharing options...
John Marston Posted January 29, 2014 Share Posted January 29, 2014 Fine, less than 0.1% of the US population does.Movie fans like us certainly do. I don't see why we should complain. Like I said it's almost tradition now and many teaser trailers are very well made Quote Link to comment Share on other sites More sharing options...
AniNate Posted January 29, 2014 Author Share Posted January 29, 2014 Movie fans like us certainly do. I don't see why we should complain. Like I said it's almost tradition now and many teaser trailers are very well made You really have to look at this from the exhibitors' perspective. What do they gain from it? Much as we may like to see early previews, it doesn't affect the bottom line that much, if at all. Quote Link to comment Share on other sites More sharing options...
The Panda Posted January 31, 2014 Share Posted January 31, 2014 You really have to look at this from the exhibitors' perspective. What do they gain from it? Much as we may like to see early previews, it doesn't affect the bottom line that much, if at all. It does when you're trying to advertise your December blockbuster when most people go to the movies (the summer) or trying to market your Summer blockbuster in December to get the word out. Plus year in advance trailers work better than most people know, it gets the movie on the map in the GA's head to think about and so it creates further excitement if they have already been intrigued. I also don't see a point in putting a time limit on the trailers. Thankfully these rules are voluntary and studios wont abide by them. Quote Link to comment Share on other sites More sharing options...
AniNate Posted January 31, 2014 Author Share Posted January 31, 2014 It does when you're trying to advertise your December blockbuster when most people go to the movies (the summer) or trying to market your Summer blockbuster in December to get the word out. But you're going to do all that stuff in the months leading up to its actual release anyway, and you'll likely be reaching a far bigger audience. Quote Link to comment Share on other sites More sharing options...
AniNate Posted February 1, 2014 Author Share Posted February 1, 2014 AMC supports guidelines http://www.hollywoodreporter.com/news/amc-affirms-support-shorter-movie-676272 Quote Link to comment Share on other sites More sharing options...
The Panda Posted February 1, 2014 Share Posted February 1, 2014 But you're going to do all that stuff in the months leading up to its actual release anyway, and you'll likely be reaching a far bigger audience. How are you reaching a bigger audience when you can't advertise your movie in theaters (the best place to advertise a movie) in advance. I can somewhat see the 2 minute rule, but there is no purpose to these rules. This means next year in 2015 (unless an exemption is made) Disney wouldn't be able to put a Star Wars trailer on Age of Ultron. There is no actual purpose for the 5 month in advance rule except for AMC trying to flex their non-existent muscles. Quote Link to comment Share on other sites More sharing options...
AniNate Posted February 1, 2014 Author Share Posted February 1, 2014 How are you reaching a bigger audience when you can't advertise your movie in theaters (the best place to advertise a movie) in advance. Um, TV? Quote Link to comment Share on other sites More sharing options...
lab276 Posted February 1, 2014 Share Posted February 1, 2014 Five months is still a long damn time. Quote Link to comment Share on other sites More sharing options...
John Marston Posted February 1, 2014 Share Posted February 1, 2014 AMC supports guidelineshttp://www.hollywoodreporter.com/news/amc-affirms-support-shorter-movie-676272Still not mandatory right? Good Quote Link to comment Share on other sites More sharing options...
