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What's the benchmark for WWW or WWR threads?

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Posted

I feel like Deadpool really deserved a What Went Right thread.

 

Especially since people have attributed the success to simply an R rating or because it's an "anti-superhero" movie.

 

So what's the benchmark for WWW or WWR threads? How much does a movie need to fall above or below expectations?



Posted

Our general policy is a movie needs to significantly outperform (or underperform) almost all expectations, especially studio projections/predictions just before the opening. By "significantly", something +/- 25% of the studio's number. So, for example, ULTRON coming in with a 191m OW isn't worthy of a WWW thread. If WB says they're expecting a 130-140m OW for BVS, and it does 128m OW, that wouldn't count either.

 

However, as a counter-example, DEADPOOL is a great choice for a WWR thread, and if you'd like to start one, that's fine. Our main goal with any approved WWW/WWR threads is: will it drive good and interesting discussion, especially above and beyond what might be talked about in the movie's main thread?

  • Like 4
Posted
2 minutes ago, Telemachos said:

Our general policy is a movie needs to significantly outperform (or underperform) almost all expectations, especially studio projections/predictions just before the opening. By "significantly", something +/- 25% of the studio's number. So, for example, ULTRON coming in with a 191m OW isn't worthy of a WWW thread. If WB says they're expecting a 130-140m OW for BVS, and it does 128m OW, that wouldn't count either.

 

However, as a counter-example, DEADPOOL is a great choice for a WWR thread, and if you'd like to start one, that's fine. Our main goal with any approved WWW/WWR threads is: will it drive good and interesting discussion, especially above and beyond what might be talked about in the movie's main thread?

A Deadpool WWR thread was started on OW and got locked quickly though



Posted
Just now, WrathOfHan said:

A Deadpool WWR thread was started on OW and got locked quickly though

I think they have to be approved before creation(?) otherwise people will just start WWW/R threads for anything they find disappointing.

  • Like 1
Posted
1 minute ago, WrathOfHan said:

A Deadpool WWR thread was started on OW and got locked quickly though

 

We also don't allow WWR threads during OW because people frankly jump to conclusions waaaaay too quickly (although in this case obviously DP was a monster). I'll unlock it.

  • Like 3


Posted

For some reason I find it easier to assess what went right or wrong after a movie's run. Like Zoolander 2 tanking so bad was probably a big surprise when it happened 3 weeks but in retrospect it's obvious that its horrible fate was sealed by the time it opened. I probably have been following this stuff for too long lol.

  • Like 1
Posted
1 hour ago, filmlover said:

For some reason I find it easier to assess what went right or wrong after a movie's run. Like Zoolander 2 tanking so bad was probably a big surprise when it happened 3 weeks but in retrospect it's obvious that its horrible fate was sealed by the time it opened. I probably have been following this stuff for too long lol.

 

It's just that WWW and WWR threads generate alot more discussion on OW.



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