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There is still a chance Madagascar 3 wiil make close to $50m. For some reason opening weekend is deflated. Only 4.2 multipluyer is really bad even with working Saturday. The real question now is how much it will gross on Monday and Tuesday. But without daily numbers it's hard to say anything.

Maybe Madagascar 3 will underperform The Avengers :o
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Estimated daily numbers from kinometroMadagascar 3Thursday 130m RUB ($3.96mFriday 103m RUB ($3.14m)Saturday 126m RUB ($3.84mSunday 184 RUB ($5.61m)Total 543m RUB ($16.56m)Prometheus 107m RUB ($3.26m)MIB 3 58m ($1.77m)

Friday and Saturday killed it :( Sunday saved the week.
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and people are tolerating this, because the quality of the new cinemas is so convincing?

What they are supposed to do? Make a revolution? Let me say this. Only a small part of general population goes to movies at all. In 2001 174m tickets were sold for about 180m population (Russia+Belarus+Kazakstan and others). Less than 1 ticket for a person. But many people could go to movies every month or even more often. Lets call them frequent moviegoers. Those are mostly young people.The current grow of russian film market mostly based on those frequent moviegoers. Not much on new people coming to theaters. Standards of life definitely imroved in last years but not enough to validate high ticket prices. However fan driven frequent moviegoers are more willing to spend their money now even with ticket prices up to 8-10$. They already created a habit before and can't drop it now. Their precentage is rather small but they are a driven force of our film market. But even them recently started to complain about unreasonably high ticket prices. I think the ceiling is already reached and it will makle serious troubles for a further grow.
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What they are supposed to do? Make a revolution? Let me say this. Only a small part of general population goes to movies at all. In 2001 174m tickets were sold for about 180m population (Russia+Belarus+Kazakstan and others). Less than 1 ticket for a person. But many people could go to movies every month or even more often. Lets call them frequent moviegoers. Those are mostly young people.The current grow of russian film market mostly based on those frequent moviegoers. Not much on new people coming to theaters. Standards of life definitely imroved in last years but not enough to validate high ticket prices. However fan driven frequent moviegoers are more willing to spend their money now even with ticket prices up to 8-10$. They already created a habit before and can't drop it now. Their precentage is rather small but they are a driven force of our film market. But even them recently started to complain about unreasonably high ticket prices. I think the ceiling is already reached and it will makle serious troubles for a further grow.

Is it as extreme as in NorthAmerica where 10% of the poulation buy 50% of the tickets?
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Is it as extreme as in NorthAmerica where 10% of the poulation buy 50% of the tickets?

It might be even worse. In America or Europe at least anyone have a movie theater within a reasonable distance. In Russia you can have an oblast (administrative division) with territory like Austria, Belgium or Switzerland with 1 or 2 movie theaters in the administrative center only. And I am talking about European Part, not about Ural, Siberia or Far East. Many cities with population between 100,000-200,000 have no modern movie theater at all. And very very few with population below 100,000. I have read last year that around 950 towns and cities in Germany have at least one local movie theater. Here in Russia it probably less than 200. But even a lot of people in Moscow or Saint Petersburg do not go to movies at all. Some believe its too expensive or dont like rude crowds there. The others are quite happy with TV or download anything via internent. And some might be working too hard so they are just relaxing and dont go anywhere on weekends.
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What they are supposed to do? Make a revolution? Let me say this. Only a small part of general population goes to movies at all. In 2001 174m tickets were sold for about 180m population (Russia+Belarus+Kazakstan and others). Less than 1 ticket for a person. But many people could go to movies every month or even more often. Lets call them frequent moviegoers. Those are mostly young people.The current grow of russian film market mostly based on those frequent moviegoers. Not much on new people coming to theaters. Standards of life definitely imroved in last years but not enough to validate high ticket prices. However fan driven frequent moviegoers are more willing to spend their money now even with ticket prices up to 8-10$. They already created a habit before and can't drop it now. Their precentage is rather small but they are a driven force of our film market. But even them recently started to complain about unreasonably high ticket prices. I think the ceiling is already reached and it will makle serious troubles for a further grow.

If the Russian middle class keeps its growth, the Russian BO will continue to grow too,I'm not pessimistic about this, pretty promising.
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It might be even worse. In America or Europe at least anyone have a movie theater within a reasonable distance. In Russia you can have an oblast (administrative division) with territory like Austria, Belgium or Switzerland with 1 or 2 movie theaters in the administrative center only. And I am talking about European Part, not about Ural, Siberia or Far East. Many cities with population between 100,000-200,000 have no modern movie theater at all. And very very few with population below 100,000.

There is room for growth, the Russian market is far from mature for the moment, it's just the beginning :)
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