mexico Mexico Box Office | Shake señora! Beetlejuice sequel opens on top

[Carlangonz]

Transformers: One is surprisingly holding presales starting Thursday. Opens on the 12th without any previews; don't think may be worth to track but should open to $70M or so.

A week after is coming out The Wild Robot which could be a small surprise hit if it overcomes competition and legs out throughout an empty October but with an smaller opening than Transformers; in the area of the $50M.

Looks like Beetlejuice Beetlejuice first count will come on par with Little Mermaid at the same point before release. If skews a bit older benefiting walk-ins, then I think $150M could happen.

[Purple Minion]

20 hours ago, Grand Cine said:

It's insane , apart of 2022, he has got always a animated movie on the top 2.

 

5 out of the Top 10 most attended movies are animation: Inside Out 2, Toy Story 4, Coco, Super Mario and Minions. If you consider The Lion King live action an animation, then it's 6.

[Selma]

39 minutes ago, Purple Minion said:

 

5 out of the Top 10 most attended movies are animation: Inside Out 2, Toy Story 4, Coco, Super Mario and Minions. If you consider The Lion King live action an animation, then it's 6.

Oh shrek 5 and zootopia are about to pass endgame too there 😭

[Carlangonz]

BEETLEJUICE BEETLEJUICE (OPENING DAY) - T-8 DAYS

 

Title	Seats sold	Seats available	Occupancy
Beetlejuice Beetlejuice	2024	19092	10.6%

 

Will wait to see growth until T-6 Days to add comps but so far promising, I was off on my Little Mermaid expections; with a significant pre-release weekend boost shall beat its final tally by Monday.

There's obviously a crowd for this one and Warner is doing a great job promoting it and will keep the momentum until the very end.

[Carlangonz]

On 8/28/2024 at 5:04 PM, Carlangonz said:

BEETLEJUICE BEETLEJUICE (OPENING DAY) - T-8 DAYS

 

Title	Seats sold	Seats available	Occupancy
Beetlejuice Beetlejuice	2024	19092	10.6%

BEETLEJUICE BEETLEJUICE (OPENING DAY) - T-6 DAYS

 

Title	Seats sold	Seats available	Occupancy	Growth from T-8
Beetlejuice Beetlejuice	2411	19361	12.45%	+19.12%

 

Comps at the same point before release:

Title	Seats sold	Seats available	Occupancy	Growth from T-8	Comp in %	Comp in lc
Little Mermaid	1393	17685	7.88%	+27.56%	173.08%	$40.85M
Dune II	2015	15230	13.23%	+20.8%	119.65%	$14.24M

 

That was a big slow down from Wednesday; not sure what may be related to. Is similar to Spiderverse and Barbie but those were capping seats left at prime time shows while this one doesn't have those constraints.

We'll see how much it boosts during the weekend, but is looking like an opening in the range of $160M-$180M. ER has been having a bad trend in recent weeks so will hurt its USD gross.

[Purple Minion]

Totals: Romulus $7.1M, It Ends With Us $12.6M, Deadpool & Wolverine $43.1M, Despicable Me 4 $44.9M, Inside Out 2 $102.3M.

[Carlangonz]

Slow weekend overall waiting for Beetlejuice to land. Curious to see how Longlegs did during the weekend; its distributor made a big splash on screens and marketing.

Saw that Universal moved The Wild Robot to September 29th; two weeks after Transformers One. If it gets the acclaim will have a prolific run throughout October and November. They're starting to promote it already.

Speaking of Universal; they announced the dubbing actresses for Glenda and Elphaba in upcoming Wicked; they're the same actreesses who played the roles in the local stage version on Mexico City a few years ago. This announcement was a buzzy one on social media; wondering how it and Moana 2 could affect each other releasing so close to the other.

[Purple Minion]

Longlegs opened on top.

[Carlangonz]

AUGUST 29 - SEPTEMBER 1 WEEKEND.

 

1. Longlegs - $30M
2. It Ends with Us - $24.3M/$239.4M (-34.15%)
3. Alien: Romulus - $22M/$136M (-35.29%)
4. Coraline (Re-issue) - $15.9M/$134M (-52.11%)
5. Deadpool & Wolverine - $9M/$808.8M (-40%)
6. Despicable Me 4 - $8.1M/$817M (-20.59%)
7. Shrek 2 (Re-issue) - $7,7M
8. El Candidato Honesto - $6.9M/95M (-26.6%)
9. The Forge - $3.8M
10. The Inseparables - $3.7M

Longlegs' impecable campaign pays off and delivers a solid opening amidst all the buzz going for it. This opening is larger than those of Trap, Late Night with the Devil and The First Omen.

Most holdovers get a good weekend; It Ends with Us is now close to a whopping 5x multi and 3.5M admits. Romulus is now the highest grosser entry of the Alien franchise in lc and is about to top Covenant in admissions.

Deadpool & Wolverine has a sub-50% for the first time as it crosses $800M and looking to top $820M. Such milestone will be passed by Despicable Me 4 next weekend and so will also become the franchise's highest grosser in lc surpassing Rise of Gru.

In other records; Coraline's re-release is now the biggest ever surpassing Titanic's several re-issues and if it holds for another week it'll get to $200M combining its original run. 

As for the other re-issue this week; Shrek 2 pulled pretty good numbers considering it was exclusive to Cinemex and had less promotion for it.

Edited September 3 by Carlangonz

[Carlangonz]

On 8/31/2024 at 10:57 AM, Carlangonz said:

BEETLEJUICE BEETLEJUICE (OPENING DAY) - T-6 DAYS

 

Title	Seats sold	Seats available	Occupancy	Growth from T-8
Beetlejuice Beetlejuice	2411	19361	12.45%	+19.12%

 

Comps at the same point before release:

Title	Seats sold	Seats available	Occupancy	Growth from T-8	Comp in %	Comp in lc
Little Mermaid	1393	17685	7.88%	+27.56%	173.08%	$40.85M
Dune II	2015	15230	13.23%	+20.8%	119.65%	$14.24M

BEETLEJUICE BEETLEJUICE (OPENING DAY) - T-3 DAYS

 

Title	Seats sold	Seats available	Occupancy	Growth from T-6
Beetlejuice Beetlejuice	3420	19361	17.66%	+41.85%

 

Comps at the same point before release

 

Title	Seats sold	Seats available	Occupancy	Growth from T-6	Comp in %	Comp in lc
Little Mermaid	1949	17685	11.02%	+39.91%	175.47%	$41.41M
Dune II	2556	15230	16.78%	+26.85%	133.8%	$15.92M

 

Pace has been all over the place but fourtunately this weekend's was strong enough; let's see where final hours take us to. Final  allocation will tell us more too since still is relatively low and occupancy high.

Still looking like a $160M+ opener which would be the third best for September only below both It pics.

[Carlangonz]

On 9/3/2024 at 8:04 AM, Carlangonz said:

BEETLEJUICE BEETLEJUICE (OPENING DAY) - T-3 DAYS

 

Title	Seats sold	Seats available	Occupancy	Growth from T-6
Beetlejuice Beetlejuice	3420	19361	17.66%	+41.85%

 

Comps at the same point before release

 

Title	Seats sold	Seats available	Occupancy	Growth from T-6	Comp in %	Comp in lc
Little Mermaid	1949	17685	11.02%	+39.91%	175.47%	$41.41M
Dune II	2556	15230	16.78%	+26.85%	133.8%	$15.92M

BEETLEJUICE BEETLEJUICE OPENING DAY - T-12 HOURS

Title	Seats sold	Seats available	Occupancy	Growth from T-3
Beetlejuice Beetlejuice	5655	34059	16.6%	+65.35%

 

Comps at the same point before release
 

Title	Seats sold	Seats available	Occupancy	Growth from T-3	Comp in %	Comp in lc
Little Mermaid	3618	30163	11.99%	+85.63%	156.3%	$36.89M
Dune II	3537	26728	13.23%	+38.38%	159.88%	$19.03M
AQP: Day One	1504	30522	4.93%	n/a	376%	$40.98M

 

Strong finish in the final hours. Still is a tough one to comp because there's nothing completely alike on demos and genres so I added Day One which is my only horror comp and yet it alligns with all other.

Just out of curiosity I looked up to recent family comps like Despicable Me 4 and a non-presale heavy CBM like The Marvels and both point to mid 30s and low 40s respectively.

While this particular property plays big among 30+ year olds and Burton style appeals to those on their 20s; it's unclear how this could spread its reach to entire families and teens; if anything Warner is doing a massive push through digital channels after the local fan-event.

I'm going with $35M-$40M opening day and $170M-$180M opening weekend. ER is been too volatile recently but at Wed's would be $8.5M-$9M opening frame.

[Purple Minion]

$6.5M OW for Beetle2. It Ends With Us reached $13.6M.

[leoh]

2 hours ago, Purple Minion said:

$6.5M OW for Beetle2. It Ends With Us reached $13.6M.

 

So it is 129 million lc, way bellow what @Carlangonz was projecting (180 million), probably because it was way more front loaded than expected. Same thing happened almost in every market.

 

 

 

 

[Purple Minion]

Other totals: Romulus $7.9M, D&W $43.4M.

[Purple Minion]

Despicable Me 4 became the highest grossing movie in the Minion-verse! If only CANACINE bothered updating their BO page to check the audience...

[Carlangonz]

SEPTEMBER 5-8 WEEKEND.

 

1. Beetlejuice Beetlejuice - $126.4M
2. Longlegs - $17.4M/$61M (-42%)
3. It Ends with Us - $12.9M/$260.5M (-49.91%)
4. Alien: Romulus - $9M/$151.7M (-59.09%)
5. Coraline (Re-issue) - $6.6M/$144.8M (-58.49%)
6. Despicable Me 4 - $3.8M/$823M (-53.09%)
7. El Candidato Honesto - $3.3M/$100.6M (-52.17%)
8. Deadpool & Wolverine - $3.3M/$815M (-63.33%)
9. The Forge - $2.9M/$9M (-23.68%)
10. Shrek 2 (Re-issue) - $2.5M/$12.8M (-67.53%)

Solid opening for Beetlejuice Beetlejuice though a bit of a letdown compared to how it was tracking. It's the first $100M opener since Deadpool & Wolverine and is seemingly carrying a strong WOM; we'll see how it spreads throughout different audiences. For now it enjoys a quiet season having to share screens only to Transformers: One this week and The Wild Robot in 2 weeks.

Longlegs holds pretty well and acts less front-loaded than recent horror/thriller releases like Late Night with the Devil and Trap. It doesn't look like will cross $100M as Speak No Evil will dispute audience but should finish with a strong $80M+ nonetheless.

Losing some steam but still dropping less than 50% there is It Ends with Us which keeps adding to its impressive run and looking to end quite close to $300M.

Other holdovers had stepper drops due to the juice taking over screens but Romulus has finally crossed $150M; now close to a 3x multi and has surpassed Prometheus in admissions; now with 2.1M admits only below Covenant. Coraline has now collected over $200M combining its original run and this re-issue.

Despicable Me 4 is now the highest grosser in the franchise after beating Rise of Gru in lc. Admissions-wise is behind all of them but first Despicable Me; inflation doing its job. Is now also looking like will finish as No. 2 this year above Deadpool & Wolverine which is fading soon after breaking the C-Rating record over three times in lc and admissions in over 80% (!)

[Carlangonz]

Tickets for Folie a Deux won't come out for another week. Was expecting a full 3-week window but Warner is going quietly.

[Purple Minion]

Let's see if DM4 can jump over the two Marvel movies!

 

Top Movies All Time (lc)

13    827,524,524    Doctor Strange in the Multiverse of Madness (2022)
14    827,207,828    The Avengers (2012)

15    823,000,000    Despicable Me 4 (2024)

16    818,648,034    Minions: Rise of Gru (2022)

17    815,000,000    Deadpool & Wolverine (2024)
18    784,083,100    Avengers: Age of Ultron (2015

[Purple Minion]

Well, well, well. The Crow had a massive 93.2% drop this weekend, losing 600 theatres. At least it grossed more than Borderlands.

[Carlangonz]

11 hours ago, Purple Minion said:

Well, well, well. The Crow had a massive 93.2% drop this weekend, losing 600 theatres. At least it grossed more than Borderlands.

Even Harold grossed more than Borderlands! The true bomb of the season.

This weekend there are three wide openers: Speak No Evil, Transformers: One and local title Casi el Paraiso. Can't see any of them beating Beetlejuice Beetlejuice's second weekend but still should do fine as Independence Day is on Monday so while they'll drop on Sunday, will recover on a massive Monday.

Universal keeps doing a big effort on Wild Robot's campaign. Hopefully turns into a hit and doesn't disspoint after the great run animation has had this year.