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Saturday admission numbers

 

#2. The Legend of Tarzan                      171,385       (430,725 total)

#4. The Jungle Book                              81,852     (2,396,268 total)  -46.6%

#5. Independence Day: Resuregence       81,563     (1,325,610 total)  -72.9% 

#6. The Conjuring 2                               34,679     (1,785,776 total)  -60.1%

         

presales


#2. The Legend of Tarzan                         32,033  

#4. The Jungle Book                                18,746

#5. Independence Day: Resurgence          14,236

---

July 6th releases

 #6. Seondal: The Man Who Sells the River (local)   9,824 

#13. Finding Dory                                                2,493

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8 minutes ago, yjs said:

Saturday admission numbers

 

#2. The Legend of Tarzan                      171,385       (430,725 total)

#4. The Jungle Book                              81,852     (2,396,268 total)  -46.6%

#5. Independence Day: Resuregence       81,563     (1,325,610 total)  -72.9% 

#6. The Conjuring 2                               34,679     (1,785,776 total)  -60.1%

         

presales


#2. The Legend of Tarzan                         32,033  

#4. The Jungle Book                                18,746

#5. Independence Day: Resurgence          14,236

---

July 6th releases

 #6. Seondal: The Man Who Sells the River (local)   9,824 

#13. Finding Dory                                                2,493

Weak presales.

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Sunday admission numbers

 

#2. The Legend of Tarzan                      158,370       (551,088 total)

#4. The Jungle Book                              81,093     (2,477,534 total)  -47.2%

#5. Independence Day: Resurgence        65,363     (1,392,235 total)  -73.6% 

#6. The Conjuring 2                              25,720     (1,812,977 total)  -63.0%

         

presales

 

 #1. Seondal: The Man Who Sells the River  13,837 

 #4. Finding Dory                                        4,762

 #5. The Legend of Tarzan                           4,167

 #6. Independence Day: Resurgence             1,763

 #7. Suffragette                                          1,695

#12. The Jungle Book                                 1,057

 

weekend admission numbers

 

#1. Familyhood (local)                         650,700     (906,704 total) NEW

#2. The Legend of Tarzan                    404,642     (551,088 total) NEW

#3. The Hunt (local)                            297,978     (532,697 total) NEW

#4. Independence Day: Resurgence      189,518  (1,392,235 total) -72.9%

#5. The Jungle Book                            179,240  (2,477,534 total) -48.9%

#6. The Conjuring 2                              85,638  (1,812,977 total) -58.2%

#8. The Handmaiden (local)                   61,346  (4,215,038 total) -60.5%

#9. Me Before You                                44,084     (870,322 total) -26.2% 

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2 hours ago, yjs said:

Sunday admission numbers

 

#2. The Legend of Tarzan                      158,370       (551,088 total)

#4. The Jungle Book                              81,093     (2,477,534 total)  -47.2%

#5. Independence Day: Resurgence        65,363     (1,392,235 total)  -73.6% 

#6. The Conjuring 2                              25,720     (1,812,977 total)  -63.0%

         

presales

 

 #1. Seondal: The Man Who Sells the River  13,837 

 #4. Finding Dory                                        4,762

 #5. The Legend of Tarzan                           4,167

 #6. Independence Day: Resurgence             1,763

 #7. Suffragette                                          1,695

#12. The Jungle Book                                 1,057

 

weekend admission numbers

 

#1. Familyhood (local)                         650,700     (906,704 total) NEW

#2. The Legend of Tarzan                    404,642     (551,088 total) NEW

#3. The Hunt (local)                            297,978     (532,697 total) NEW

#4. Independence Day: Resurgence      189,518  (1,392,235 total) -72.9%

#5. The Jungle Book                            179,240  (2,477,534 total) -48.9%

#6. The Conjuring 2                              85,638  (1,812,977 total) -58.2%

#8. The Handmaiden (local)                   61,346  (4,215,038 total) -60.5%

#9. Me Before You                                44,084     (870,322 total) -26.2% 

How is that for Tarzan?

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Let's talk about Dory.

 

Nemo did 1.3M adm. back in 2003 (roughly about #30 that year), which was slightly less than Dreamworks' Sinbad. 

Which wasn't particularly bad for a Pixar animated outing, if I may add. The Incredibles did 1.16M, Cars 670k, Ratatouille 1.05M, Wall-E 1.33M, Up 1.05M..

(for comparison, Shrek 2 did 3.3M, Shark Tale 925k, Madagascar 1.62M, Over the Hedge 906k, Shrek 3 2.84M, Bee Movie 1.24M, KFP 4.67M, HTTYD 2.6M..)

and as far as I know Nemo didn't really create any significant cultural phenomenon or whatsoever as it did in the NA or probably in Japan. Kids here are aware of Nemo but it is definitely not one of the most popular franchises and the merchandises have not been must-have items, unlike, say Elsa dresses. 

 

Disney/Pixar ever since however seems to have established the brand power among the general audience in their 20s and 30s, especially since Frozen. Even if they are not explosive and don't have hardcore fans they at least seem to have a reputation of being reliable when it comes to movies' quality and are more appreciated than before. Zootopia opened soft with mere 328K but didn't get pulled immediately and surprisingly finished with 4.7M, and Inside out also had a very good multiplier, opening with 680k and finishing with 4.97M. The Good Dinosaur is the only "bomb" in the post-Frozen era and even that managed to do 1.3M. 

 

TJB opened with 767k and would end its run with about 2.6M~2.7M. For now this seems like where Dory heads to, since both TJB and Dory are more appealing to family audience and promoted as that, compared to Zootopia and IO which were more geared towards 18-34 audience. 

 

Seondal is crushing Dory with its presales, and it's a summer tentpole from the biggest distribution company here (CJ, which also runs the biggest cinema chain CGV) but it seems to have TERRIBLE reviews by the critics, so if it's not one of the crowd pleasers that only get bad ratings from the critics and Dory works like a weekend film as TJB then Dory might still have a shot at debuting #1. If not then there's a slim chance that Dory wins against Now You See Me 2 taking the #1 spot the weekend after, unless it has a rare 2nd weekend increase like IO.

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South Korea 2016 Summer Box Office tentpole line-up

Here’s a rough look ahead to this year’s tentpole releases and most anticipated korean films for the summer season, the busiest box office period of the year. Considering there has been no 10M admission film up to this point for the current year, you expect the the big4 distributing studios (NEW, CJ, Lotte, Showbox) to battle fiercely to come out on top. A repeating theme of this year’s films is very similar to previous 10M admission films, namely disaster/military operations/contemporary history etc.

 

Train to Busan (부산행)

KmLwTUB.jpg

Release date: July 20

Distribution company: NEW

Genre: Action/Thriller

Train to Busan (TTB) will kick things off this summer, with the release date set for July 20. It follows the story of a man who fights to protect his family and loved ones from a mystery virus that sweeps the country and turns people into zombies. It shares several common themes with 10M admissions film ‘Haeundae’ (2009) which was also a disaster film, also based in the Busan area with the protagonist fighting to save his loved ones. TTB is seen to be another step forward from Haeundae (which wasn't all that great in my opinion) in several ways. Most striking is that this is the first time that zombies are introduced in a Korean commercial film. Also, the film background being set in a 200km per hour train is perceived as being an innovative and fresh approach. Maybe an apt description of this film would be a cross between World War Z and Snowpiercer, both of which were big hits in Korea. TTB was also a big success at the Cannes film festival, receiving favorable reactions leading it to be sold to 156 countries abroad.

 

The Tunnel (터널)

WynuYLf.jpg

Release date: August (TBD)

Distribution company: Showbox

Genre: Disaster/Drama

Like TTB, The Tunnel is also a disaster film but much smaller in scale. Starring Ha Jung-woo and Bae Doo-na (from cloud atlas), it depicts a story about a guy who gets trapped and isolated inside a collapsing tunnel and the changing situations both inside and outside the tunnel during his rescue attempt. While it is smaller in scale when compared to TTB, it draws favorable comparisons to 2013 hit film The Terror Live, which also starred Ha Jung-woo.

 

Operation Chromite (인천상륙작전)

QecpMQF.jpg

Release date: July (TBD)

Distribution company: CJ entertainment

Genre: War/ drama

Operation Chromite (AKA battle of Incheon), is a story that all Koreans grow up learning about. It was the decisive operation in the Korean civil war that culminated in the Korean-American allied forces driving back the North Korean troops. Here’s the general historical outline of operation chromite (from wiki):

Spoiler

The Battle of Inchon was an amphibious invasion and battle of the Korean War that resulted in a decisive victory and strategic reversal in favor of the United Nations. The operation involved some 75,000 troops and 261 naval vessels, and led to the recapture of the South Korean capital of Seoul two weeks later. The code name for the operation was Operation Chromite.

The battle began on 15 September 1950 and ended on 19 September. Through a surprise amphibious assault far from the Pusan Perimeter that UN and South Korean forces were desperately defending, the largely undefended city of Incheon was secured after being bombed by UN forces. The battle ended a string of victories by the invading North Korean People's Army (NKPA). The subsequent UN recapture of Seoul partially severed the NKPA's supply lines in South Korea.

The United Nations and South Korean forces were commanded by General of the Army Douglas MacArthur of the United States Army. MacArthur was the driving force behind the operation, overcoming the strong misgivings of more cautious generals to a risky assault over extremely unfavorable terrain

Operation Chromite is a big budget film (local film standards) so lots of explosions and eye catching scenes are expected. Also, they somehow managed to cast Liam Neeson, who is a big draw in his own right, as General McArthur which adds another dimension of interest to the film. Similar parallels can be drawn between this Operation Chromite and ‘Roaring currents’ which was the biggest hit in Korean cinema history. They’re both primarily centered around military operations, deal with familiar historical themes, and have the backing of the biggest distribution chain in Korea during peak summer. If the quality is there, expect this to do big numbers.

 

The Last Princess (덕혜옹주)

kPz9hMI.jpg

Release date: August (TBD)

Distribution company: Lotte

Genre: Period/Drama

The Last Princess (TLP) is a period film that depicts the life story of Princess duk-hye, the youngest daughter of King gojeong, who was sent to Japan after her father passed away under suspicious circumstances (presumed poisoned). Since Gojeong was the father of the last king in Korea (Soonjeong), Duk-hye turned out to be the last princess of Korea. Her childhood friend appears before her during this time and gets involved in a secret independence movement. The overall feel of this films seems to strongly resemble “Assassination” from last year which did 12.7M admissions and follows the recent trend of Japanese colonial era films appearing in commercial films. Another film that it could be compared to is "The last Emperor" which seems to be thematically similar. whether thw quality matches up to that though remains to be seen.

 

Conclusion: Overall, investors and distributions companies seems to have a pretty firm idea on what the audiences want to watch and the films just mentioned generally reflect that. Currently I think Train to Busan has the surest chance of success although Operation Chromite probably has the higher ceiling if it's done well. The last Princess and The tunnel I expect to be decent sized hits but not a 10M admission film.

 

I'll do another analysis for foreign releases when I get the time.

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1 hour ago, Rsyu said:

Conclusion: Overall, investors and distributions companies seems to have a pretty firm idea on what the audiences want to watch and the films just mentioned generally reflect that. Currently I think Train to Busan has the surest chance of success although Operation Chromite probably has the higher ceiling if it's done well. The last Princess and The tunnel I expect to be decent sized hits but not a 10M admission film.

 

amazing analysis! Intrigued to see how Yeon Sang-Ho's very indie and somewhat pessimistic vibe was translated to the more commercial TTB. Hope he becomes another auteur name that can draw the crowd like Bong or Park. OC... seems like the safest bet on paper and probably the only 10M contender in play for now and those old committee people would love to submit it for the Oscar Best Foreign Language even, but exactly because of that I kinda want it to bomb and curb the formulaic "hit-making" works from the studios and it actually could if the reviews are bad, would be not too ballsy to predict that given the CJ's track records with big-budget fiascos. The Tunnel could do surprisingly well probably better than TTB and OC, Ha Jung-Woo has been a tour de force performer for a long while and the audience just loves him. The Last Princess.. I want it to succeed but it would've been a better fit for winter season.

 

1 hour ago, Rsyu said:

great work keeping the thread running yjs :) love your insights

and aww thanks!!

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2 hours ago, yjs said:

 

amazing analysis! Intrigued to see how Yeon Sang-Ho's very indie and somewhat pessimistic vibe was translated to the more commercial TTB. Hope he becomes another auteur name that can draw the crowd like Bong or Park. OC... seems like the safest bet on paper and probably the only 10M contender in play for now and those old committee people would love to submit it for the Oscar Best Foreign Language even, but exactly because of that I kinda want it to bomb and curb the formulaic "hit-making" works from the studios and it actually could if the reviews are bad, would be not too ballsy to predict that given the CJ's track records with big-budget fiascos. The Tunnel could do surprisingly well probably better than TTB and OC, Ha Jung-Woo has been a tour de force performer for a long while and the audience just loves him. The Last Princess.. I want it to succeed but it would've been a better fit for winter season.

 

and aww thanks!!

 

 

Well, THE tunnel does have Oh dal-su in it come to think of it who seems to have an uncanny knack of appearing in hugely successful films. Tbh don't really know much about the tunnel, but the premise wasn't really that interesting to me. Expect the acting to be solid though. OC looks like it could flop really hard though...

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Enormously liked Yeon Sang-Ho's previous animated features. Those have haunting thrills and horrifyingly scathing insight into social absurdity and human nature. But while I really wanna see Train To Busan, it seems pretty archetypal tentpole. I think The Tunnel could remind many audiences of MV Sewol accident and resonate with them.  

Edited by bartonfink
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5 hours ago, Rsyu said:

 

Well, THE tunnel does have Oh dal-su in it come to think of it who seems to have an uncanny knack of appearing in hugely successful films. Tbh don't really know much about the tunnel, but the premise wasn't really that interesting to me. Expect the acting to be solid though. OC looks like it could flop really hard though...

 

47 minutes ago, bartonfink said:

Enormously liked Yeon Sang-Ho's previous animated features. Those have haunting thrills and horrifyingly scathing insight into social absurdity and human nature. But while I really wanna see Train To Busan, it seems pretty archetypal tentpole. I think The Tunnel could remind many audiences of MV Sewol accident and resonate with them.  

 

haha we could all agree that OC may flop the hardest....? ?  hehehe

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Monday admission numbers

 

#2. The Legend of Tarzan                       45,981       (598,254 total)

#4. Independence Day: Resurgence        21,157     (1,413,842 total)  -70.9% 

#7. The Conjuring 2                              11,382     (1,824,848 total)  -55.9%

#8. The Jungle Book                               9,041     (2,486,670 total)  -63.4%

         

presales

 

 #1. Seondal: The Man Who Sells the River  18,602 

 #2. Finding Dory                                      14,250

 #4. The Legend of Tarzan                           4,882

 #6. Independence Day: Resurgence             3,173

 #8. Suffragette                                          1,928

 #9. The Conjuring 2                                   1,784

#13. The Jungle Book                                 1,383

 

Dory saw a big jump! 

 

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9 hours ago, keysersoze123 said:

dory will do great for sure...

 

hope so, but it is not taken as a tentpole here, just another cute family film, so it needs to shatter that image first cause family films here have very limited appeal.  For now it is not set to open big so it needs to show off its sexy fins and swims through the month against two Korean tentpoles and other minor releases till Suicide Squad and Pets arrives on Aug 3rd. For now I can see it doing about $20M, just like TJB, unless it has either a "ooh it has a crossover appeal to adults too" or "it is a cultural phenonenon that you need to catch up on" kinda WOM, otherwise Korean audience that are conservative towards animated films/family releases just won't move, not allowing anything more than 3M adm. And kids are not out of school till late July which is lame, it'd help the late fins/legs of Dory tho. 

 

hope it follows the Inside Out run here, not the Minions run. (Both debuted with the similar 650K-ish adm. then the former connected with the adult audience and showed some staying power till it finished with almost 5M adm, while the latter did a more typical family film performance here and ended its run with 2.7M adm.)

Edited by yjs
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Yeah I'm inclined to agree with yjs. Competition isn't really the issue, since IO managed 5M admissions last year competing against Northern Limit Line, Terminator as well as direct competition from Yokai watch and 12M admissions film assassination in it's third week. The key point is whether it can capture the adult audience in the way Frozen, IO and Zootopia managed to. The good news is that with Disney's receng string of successes, audiences will most likely give this a chance.

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