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A Marvel Fanboy

China Box Office Thread | Deadpool & Wolverine- July 26

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I'll update Taipei city BO(about 35-45% of whole Taiwan) in this thread randomly.

 

NT$

Thor 2  22.55M -40% 84.42M

The Starving Games 0.81M new

Gravity 0.2M 44.86M

Great idea.

 

Taiwan (23m people) box office in 2012 was about $300m and should be surpassed by Beijing city ($255m, 25m people) this year.

HongKong (7m people) box office in 2012 was about $200m.

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There are already Monday estimates:

 

TDW ---- 24M --- -42% ---- 153M 

EP ---- 11M --- -45% ---- 139M 

 

Pretty much all local rom-coms increased from Sunday.

 

Overally Monday (48m) dropped 36% from Sunday (75.5m) .Obviously Monday box office is inflated by Single Day effect. How much is the question. Usually foreign movies drop around 55% on the same time of year on normal Mondays.

Edited by firedeep
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There are already Monday estimates:

 

TDW ---- 24M --- -42% ---- 153M 

EP ---- 11M --- -45% ---- 139M 

 

Pretty much all local rom-coms increased from Sunday.

 

Overally Monday (48m) dropped 36% from Sunday (75.5m) .Obviously Monday box office is inflated by Single Day effect. How much is the question. Usually foreign movies drop around 55% on the same time of year on normal Mondays.

Thor 2 won the week 129m-128m!

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Gravity release date now has been officially bumped one day upward to 11.19 (Tuesday). Will run 11.19~12.19, 31 days.

 

CF remains the same (11.21~12.20, 30 days). So Gravity should safely win that opening week. Both will share IMAX screenings.

Edited by firedeep
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Gravity release date now has been officially bumped one day upward to 11.19 (Tuesday). Will run 11.19~12.19, 31 days.

 

CF remains the same (11.21~12.20, 30 days). So Gravity should safely win that opening week. Both will share IMAX screenings.

Why not 18 then...? Pff.

 

And why only 1 month, what will happen if legs will be really good?

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WEEK(4-10):

 

1 Posted Image

Thor: The Dark World$20.98 $20.98 3 89075 3237965 $6.5  

2 Escape Plan $20.81 $20.81 7 152229 4111530 $5.1  

3 Hotel Transylvania $3.51 $9.30 10 58576 592421 $5.9  

4 Stalingrad $2.70 $11.06 11 55790 407932 $6.6  

5 Love You for Loving Me $1.70 $1.70 3 27460 333459 $5.1  

6 Love Speaks $1.58 $1.58 3 28841 305289 $5.2  

7 The Wolverine $0.82 $40.57 25 22111 131244 $6.3  

8 Baby Blues $0.59 $2.85 11 17509 99042 $5.9  

9 Sweetheart Chocolate $0.38 $0.38 3 17544 72039 $5.3  

10 Special ID $0.34 $25.04 24 12735 63179 $5.4  

Edited by efialtes76
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Why not 18 then...? Pff.

 

And why only 1 month, what will happen if legs will be really good?

18 is Monday. Normally no movie wants to open on a Monday.

 

Have talked about this before.

 

Under no-holiday scenairo:

Usually, Wednesday opening > Tuesday ~ Thursday > Friday >  Monday ~ Saturday > Sunday, Especially if there are a lot of competitions (new releases) in certain week, and your movie has major advantages (bigger name, higher profile) than others. However if your movie is low profile, then Friday should the best choice, since that usually means advantage on screening count and better weekend boost. Imagine if your movie wont be well received, and you release it on Tuesday; with very low attendance, by Friday, your movie will already be out of most theaters, giving screenings to Friday openers.

 

Theaters in China trend to give a lot of screenings to new openers even without knowing how well they will play.

 

If there are holidays, then release your movie 1~3 days before holiday begins should be the best choice, dependingly.

 

Competition is another thing to be considered, specificly.

 

For Hollywood box office sharing movies and foreign buyout films handled by China Film Company (refered as CFC or CFG or CFGC), the release date is mostly determined by China Film Group Film Import & Export Corporation (IEC), as they are the subsidiary in CFC doing the importing business.

 

Sometimes China Film Distribution and Exhibition Association (DEA) or even the Film Bureau will also recommend a release date.

 

Hollywood studios usually can only have one or two days influence regarding the release dates of their movies ..... basically it is: you receive a date and you take it or not get released at all.

 

All theatrical releases (foreign or local) in China right now run around 30 days, given or taken a few days. Last year there were about 300 releases (86 foreign, rest local) but most of them already dropped out of theaters before making it to the end of their officially deadline. Many movies can only last one week or two. Some even just a few days ...

 

The cinema chain market in China is still very young (born in 2002) and immature.

 

If a movie still plays very strong by the end of its 4th/5th week, an extended run (mostly two or three weeks) will be approved (very easy for local films but very hard for foreign ones), depending on coming schedule and the overrun by Film Bureau.

 

Studios need to apply extending run to CFC IEC and CFC Distribution. Once (and only) get approved, CFC Digital will make the keys needed for extended screenings.

 

All keys for theater screenings (for every single release in China) are run by CFC Digital.

 

Briefly, the 30days run has something to do with box office sharing and accounting between CFC Distibution/IEC and studios. It is a little weired but it is somehow established.

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Wen Jiang's Gone with the Bullets now is a coproduction with Sony Clumbia Pictures

 

The battle for 2014 #1 film with be between TF4 (June) and GwtB (Dec). There is a big chance that TF4 will lose as GttB gets better slot (and much better WOM of course). Both has $300m potential.

Edited by firedeep
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