cory

38% jump over the previous non-holiday 3rd Monday record (TGM/JW). Astronomical.

Not even exaggerating when I say that's the most impressive non-OW number I've ever seen in nearly 20 years of following the box office. And the rest of the week might top it.

They had Memorial Day. Barbie has the highest non-holiday 2nd Monday of all time (unadjusted).

$20M previews with Dolby as the only PLF is blowing my mind. As far as OWs go, hands down the most impressive of the decade so far, it's a phenomenon.

6 (5) Transformers: Rise of the… Paramount Pi… $991,154 -39% -29% 2,852 $348 $140,805,321 27

Movie looks fun and I'm actually impressed that the CGI doesn't look rushed.

For comparison A2: 50 M Day 1 40 M Day 2 30 M Day 11 20 M Day 23 (pending) TGM: 50 M Day 1 40 M Day 1 30 M Day 9 20 M Day 16 15 M Day 24 10 M Day 30 5 M Day 44 3 M Day 65 2 M Day 101 1 M Day 114 This type of record probably benefits non-summer movies more, but on the other hand this was Father's Day weekend for TGM and it only got to 17.7M on its best day vs 20 for A2 on a non-holiday weekend with nearly 50M more demand burnt off already.

Yeah the exact number doesn't really matter at this point, it's a few hundred k above the non-holiday 3rd Wed. record regardless (which previously belonged to Avatar) and after an inflated Tue. Not concerned about legs shortening until we see Saturday's number.

A2's 1st week = $193M less than TFA's 1st week A2's 3rd week = ~$5M less than TFA's 3rd week

A true non-holiday record yesterday. And January weekdays aren't nearly as busy as mid-June.

And that was a summer holiday. 10.5 is truly out of this world.

Nearly a 30% jump from the previous biggest non-holiday 3rd Tuesday, we're truly in uncharted territory here (well, uncharted since the last Avatar). $50M 4th weekend is definitely in play but I'm thinking 45-47 right now to be on the safe side.

That sounds right. Slightly above TDK with everything broken out by format IIRC. But that was back when that data was easier to find and only 3 real formats to track.

I think the increase in PLF offsets the decrease in normal 3D so it probably needs more than that to match.

Have a weird feeling that it's just going to copy TFA's raw numbers from here on out and end up 10th all time, maybe slightly worse drops on weekdays and slightly stronger holds on weekends due to the run time but it will even out. If it comes in at or above TGM's 4th weekend then it will be a different story.