Love how everyone can't stop complaining about how there's too many superhero movies but then we go through a long ass box office drought and when a superhero movie finally comes out to break the drought everyone's like oh thank god.
Also notable that Disney isn't owned by a telecom/media conglomerate (Time Warner/AT&T, Comcast, Viacom which own the studios as subsidiaries), but is still a self-sustaining brand that all these other studios used to be. That shows a significant amount of branding power to survive that long without being bought out.
I never really understood why they felt the need to promote this concept. By default, a cohesive cinematic universe cannot truly be filmmaker driven unless you have the same filmmaker doing every single film. If you really let every filmmaker have the freedom to do whatever they want, you end up with a terribly incoherent and nonsensical universe.
It would be weird if this grossed less than X-Men Apocalypse in China, given Marvel being a much more popular franchise than XMen there + more buzzy visuals/3D/IMAX + Cumberbatch.
Do we have to go over the WOM debate again.. like CW is season 6 of a TV show, there's a ceiling to WOM for a movie that requires you see 4-5 movies beforehand.
Why is always Napoleon whining about other fans when he's always the one to start shit we've been over a thousand times.