dxmatrixdt

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(weekend)/(weekend + weekdays) - total --- final total Superfly - 0.08/0.11 - 20.54 --- 20.60 Adrift - 0.10/0.15 - 31.42 --- 31.60 Hereditary - 0.26/0.44 - 43.66 --- 44.25 Solo - 0.23/0.37 - 212.54 --- 215.00 Book Club - 0.15/0.27 - 68.28 --- 68.75 Infinity War - 0.41/0.66 - 677.09 --- 678.50 Deadpool 2 - 0.47/0.75 - 317.40 --- 318.75 Tag - 0.70/1.12 - 53.28 --- 54.75 Neighbor - 1.25/2.18 - 19.28 --- 23.25 Ocean's 8 - 1.60/2.60 - 136.66 --- 140.00 Uncle Drew - 1.58/2.60 - 41.10 --- 43.50 Sicario 2 - 1.95/3.07 - 48.28 --- 51.50 Sorry to Bother - 2.65/4.25 - 9.68 --- 15.00+ Unfriended 2 - 3.64/5.55 - 5.55 --- 10.00+ Purge 4 - 4.83/7.85 - 63.06 --- 70.00+ Jurassic World - 10.7/17.0 - 389.9 --- 410+ Incredibles 2 - 11.2/18.4 - 564.22 --- 590+ Skyscraper - 11.4/17.9 - 53.70 --- 70+ Ant-Man 2 - 15.9/25.3 - 173.8 --- 200+ Hotel Transylvania - 23.0/37.5 - 115.44 --- 150+ Equalizer 2 - 35.9/53.2 - 53.2 --- 105+ Mamma Mia - 36.5/56.6 - 56.6 --- 140+

I know. Hopefully they come around to a part 6, but it will probably cost over $200 million in order to raise the ante in the action/eye candy department from the last one.

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Solo wont be on video for another 2 months. By that time, maybe they will have a Star Wars update.

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Matinee pricing becomes an option with earlier Thursday shows which is likely why Thursday is showing earlier and earlier.

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CINEMASCORE UPDATE 2018 Cinemascores for major releases. Black Panther - A+ Imagine - A+ Incredibles - A+ Love - A+ 12 Strong - A Avengers - A Deadpool - A Equalizer - A Miracle Season - A Paddington - A Sgt. Stubby - A Acrimony - A- Ant-Man - A- Book Club - A- Jurassic World - A- God's Not Dead - A- Hotel Transylvania - A- Overboard - A- Mamma Mia - A- Midnight Sun - A- Peter Rabbit - A- Rampage - A- RP1 - A- Solo - A- 50 Shades - B+ AQP - B+ Death Wish - B+ Den of Thieves - B+ Every Day - B+ Game Night - B+ I Feel Pretty - B+ Maze Runner - B+ Oceans Eight - B+ Proud Mary - B+ Sherlock Gnomes - B+ Skyscraper - B+ Super Troopers - B+ Superfly - B+ Tag - B+ Adrift - B Blockers - B Breaking In - B Chappaquiddick - B Commuter - B Early Man - B Life of Party - B Pacific Rim - B Red Sparrow - B Tomb Raider - B Wrinkle in Time - B 15:17 to Paris - B- Bad Samaritan - B- First Purge - B- Hurricane Heist - B- Insidious 4 - B- Truth or Dare - B- Unsane - B- Winchester - B- Action Point - C+ Gringo - C+ Annihilation - C Strangers: Prey - C Unfriended: Dark - C Hotel Artemis - C- Hereditary - D+ these are unreported: Forever My Girl Isle of Dogs Paul, Apostle Samson Traffik Tully Upgrade

My theory is they are trying to grab matinees on the preview dates for WOM enhancement. I'm guessing 7pm is somehow a deliberately fixed time right now for movies premiering on Thursday and 4pm is the next option w/ 3 hour spacing between shows.

1. Solo: A Star Wars Story - 99 2. Annihilation - 95 3. Infinity War - 93 4. Black Panther - 93 5. Jurassic World 2 - 91 6. Ready Player One - 91 7. A Quiet Place - 89 8. Hereditary - 89 9. Tully - 88 10. Thoroughbreds - 87 (-1) 11. Red Sparrow - 87 12. Tomb Raider - 85 13. Love, Simon - 85 14. Skyscraper - 82 15. Every Day - 80 16. Strangers 2 - 80 17. Uncle Drew - 77 18. Winchester - 77 19. Hotel Transylvania 3 - 77 20. Unfriended 2 - 73

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saw 10pm Friday night showing of Unfriended 2. It was about as crowded as Phoenix Forgotten was opening night. About 30 people in a 200 seater. :-? It was ok. It was good, had some good technical moments, but I think this is the first 'thumbs down' from me for a theatrical release this year. I saw it on an empty stomach which means I was cranky the entire time (makes critiquing then an objective battle). The material in the movie is generally upsetting, like the first one, and you have to work through it and leave the theater upset but still find a way not to trash it. I left with a similar feeling after Hereditary so I gave it a B+ instead of having it be featured in my lifetime category of A-films. UNFRIENDED: DARK WEB (2018)

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I had mixed feelings with 6-episode season 10 from 2016. I just searched for the year of this right now (2016) and to find out the number the season was, and found season 11 discovered it debuted this Winter. https://www.fox.com/the-x-files/

might be good. I'll have to check it out.

I was looking for a way to put Unfriended 2 below 5 million in the derby. Forgot that Sorry to Bother You was expanding as it should compete with similar audiences. I put these for Unfriended and Purge in the derby, and the $PTA difference looks reasonable, 5.00 - Unfriended - $3,234 4.85 - Purge 4- $2,081 Sorry to Bother You averaged $5,228 last weekend, and I think it can do 3.4 million and $3,238 average. 3.40 - Sorry to Bother You - $3,238 When comparing to everything else, Unfriended is going to need a lot of walkups or something to get close to 5 million. 36.50 - Mamma Mia - $11,003 (w/o previews) 24.83 - Equalizer 2 - $7,328 (w/o previews) 23.50 - Hotel T 3 - $5,507 16.00 - Ant-Man - $4,235 12.50 - Skyscraper - $3,271 10.60 - Incredibles - $3,350 10.60 - Jurassic World - $3,141 4.64 - Unfriended 2 - $3,000 (w/o previews) 4.85 - The Purge 4 - $2,081 3.40 - Sorry to Bother You - $3,238 2.40 - Sicario 2 - $1,657 2.00 - Uncle Drew - $1,617 1.55 - Ocean's 8 - $1,547 1.50 - Neighbor - $2,058 if Unfriended only gets to around $2,100 PTA instead, ….. 3.25m weekend.

ULTIMATE PREDICTIONS - fill in w/ Thursday actuals tomorrow, won't change the predix $5,507 - Hotel Transylvania 3 -47% - 23.50 - 91.50 $4,235 - Ant-Man and the Wasp -45% - 16.00 - 164.50 $3,271 - Skyscraper -50% - 12.50 - 48.50 $3,350 - Incredibles 2 -35% - 10.60 - 556.40 $3,131 - Jurassic World: Fallen Kingdom -35% - 10.60 - 383.50 $3,000 - Unfriended 2: The Dark Web -new - 4.64 - 5.00 $2,081 - The First Purge -48 - 4.85 - 60.15 $3,238 - Sorry to Bother You -19% - 3.40 - 10.90 $1,657 - Sicario: Day of the Soldado -38% - 2.40 - 47.70 $1,617 - Uncle Drew -37% - 2.00 - 40.60 $1,547 - Ocean's 8 -47% - 1.55 - 135.70 $2,058 - Won't You Be My Neighbor? -23% - 1.50 - 18.60 $1,256 - Tag -43% - 0.73 - 52.91 $1,287 - Deadpool 2 -39% - 0.48 - 317.14 $1,497 - Infinity War -29% - 0.44 - 676.87 $1,294 - Hereditary -39% - 0.26 - 43.49 $1,250 - Solo: Star Wars -36% - 0.26 - 212.43 $913 - The Book Club -23% - 0.22 - 68.22 $916 - Adrift -34% - 0.12 - 31.39 $789 - Rampage +64% - 90k - 99.24 $1,039 - Superfly -60% - 80k - 20.31 $519 - Black Panther +xxxx% - 80k - 699.99 $556 - A Quiet Place -28% - 60k - 187.73 $541 - Life of the Party -22% - 60k - 52.77 $XXX - Show Dog -29% - 30k - 17.72 $XXX - Hotel Artemis -61% - 10k - 6.71

Which one did you like more? Both movies play with emotions. Mamma Mia! got no Academy Award nominations, and only two Golden Globe nominations, but I noticed the editing is pretty sharp leading me to think it was an awards contender.