James

I seriously think Pets will beat Zootopia DOM so...

WEEKEND UPDATE: - From presales Independence Day: Resurgence's opening weekend doesn't look that far from Now You See Me 2's second weekend. That is bad news for ID:R and good news from NYSM2. NYSM2 has been going strong all week and looking at next week, on Orange Wednesday, people still buy more tickets for it than for ID:R, which is kind crazy. - The Conjuring 2 and Central Intelligence opening next weekend also have tickets on sale and both seem to be doing well, with The Conjuring 2 surprising. Horror movies are always weak here. I think the horror movie OW record is somewhere around 20.000 adm. TC2 might double that.

More than half my class at uni have seen Minions in theaters. So yeah, it was a 4-quadrant movie.

Look at that baby go! That trailer is pure perfection and the cinematography looks out of this world

OMFG YES! My anticipation for this movie is already at ridiculous levels

Well, not everyone cares was this stupid cartoon is doing. I happen to care more about TC2 myself.

Nope.

If our markets are anything alike, FD will bomb

Just finished watching The Return. I loved it. It was so bleak and gritty and had this sense of pure hopelessness about it... really my kind of movie. And while watching it I was thinking I'd like to see this type of atmosphere in a big budget Hollywood film. An origin story of sorts. Maybe even a CBM. Zack Snyder could learn a thing or two about making dark movies. You have to wonder how fucked up would be a person with great powers that had this kind of upbringing. The idea itself is crazy appealing to me. Anyway, thanks, Tele.

Ok, I am watching this. Sounds right up my alley. Thanks Tele

It beat the oh so anticipated SW prequels WW. But then again, as Tele mentioned, for some reason back then people cared more about the DOM market than the WW one.

You really want to take the joy out of everything, don't you

What about when HP1 took the OW record from SW and became the 2nd highest grossing WW movie after Titanic? Gosh, I wish I was there those days, but I got into the Potter fever pretty late (I think when OotP opened in cinemas).

No, it is not. Here it happens as well. And a bunch of eastern european countries. And I think the same will happen in some other Asian markets.

WEEKEND BOX OFFICE Ok, so, to quote Oliver Queen: James, you have failed this prediction! Like, I couldn't have been more wrong even if I tried - Now You See Me 2 debuted in first place with 54.735 admissions and $255k. And while that's a very solid number, and ahead of the first movie's 47.333 adm debut (in USD though, the first movie has a slight edge thanks to better exchange rates: $263k), it is nowhere close to my 100.000 adm forecast. It just goes to show two things: 1. Summer is hard to defeat. No matter how many times I am proven wrong, every time I see a great Summer slate I get excited, forgetting that Summer is the absolute WORST time to open a movie here. 2. Predicting a movie's opening based on presales alone is not that accurate. NYSM2 had great presales, but probably walk-ins weren't that strong. Either way, it is a good result and I expect good enough legs for it. I'm hoping for a $1m+ finish, just like the first movie. - In second, Warcraft had an enormous drop (-78%), but again, that might have to do with the fact that the last weekend was rainy and this one was scorching hot, a fact very well proven by the drops for the rest of the movies; the smallest drop in the entire Top 10 is -58% for The Nice Guys. All the other flicks dropped at least 60%, with a few going over 70%. Warcraft now stands at $894k and it's locked for at least $1.2m. But that is seems like a disappointing result after it's mighty opening. - Finding Dory had to settle for third, with 22.444 adm and $107k coming from a mind blowing 156 screens. That's the 3rd widest release of all time, after The Jungle Book (189 screens) and Star Wars: The Force Awakens (182 screens), for a movie that is basically a bomb. It's opening is under the one of Brave (42.245 adm), Inside Out (29.923 adm), The Good Dinosaur (27.703 adm). It is ahead of Monster University and Toy Story 3, but those movies were utter bombs, which opened on way fewer screens than Dory. Of all Pixar movies, only Brave and Inside Out were hits, both having good/insanely great legs. Dory has to make it's money before Ice Age arrives in 3 weeks and destroys it from existence (the last two Ice Age movies made more than 300.000 adm each).

MONDAY UPDATE: Huge day today (Monday) for pretty much everything, but especially Now You See Me 2. Thanks to the bank holiday everybody is off work and BO wise it's like we have an extra day of weekend. Sadly, because everyone is off, we won't receive any BO data till tomorrow. Also, I don't know if Monday will be included in the weekend or not. Either way, NYSM2 is behaving like a total blockbuster. I'm might be jumping the gun, but I think it has a chance at 100.000 adm OW. That would mean a place in the Top 10 biggest openers ever. Finding Dory continues to look weak. Warcraft is still doing good business. Dropping less than 60% this weekend should mean a leggy run, considering the OW was inflated by an entire week of previews. And Independence Day: Resurgence, opening on Friday, has good presales, but not as good as I would've hoped. That being said, there's still time for it to receive a boost.

I was referring to social media hype that runs on similar levels with TFA and way ahead of Rogue One. I am talking about very real numbers that you can look up. Deadpool was the same, hugely hyped on social media, but way below what SS is doing. Of course that will not translate in SW numbers, because older people watch SW and are not on social media. But for younger audiences, that made Deadpool a success, SS is a phenomenon.

That's almost Cap America First Avenger level C'mon... I mean, just for a quick comparison, the first teaser for Rogue One has about 45m views on YT from it's 4 main channels. + 15m Facebook views SS's comicon-footage has over 108m views from it's main channels. + 24m Facebook views SS trailer 1 has over 70m from it's main channels. + 18m Facebook views SS trailer 2 has about 45m from it's main channels. + 12m facebook views. That is almost the same as the first trailer for Rogue One. Just think about how crazy that is. I'm not saying it will outgross Rogue One. And of course trailer views are not a direct indicator for BO success. But there seems to be way to much hype for 75-85m OW.

Since when does it matter how many characters people are excited about lol? It's huge activity is undeniable. It's of no importance why it is there. Just that it is.

Of course it will. It has SW type hype and it's marketing has been spot on. It will be the highest CBM this year DOM.

Lol, that is not competition.

I expect 150m OW for SS. Why wouldn't it make it? It's online activity is higher than BvS's and CW's and pretty much any other movie since TFA. And that is amazing especially because it is a new property. Why would it open so much below those movies? Saying it won't do that because Dory did not make it is stupid. Animated movies don't open that high. Also, Deadpool made it and it had way way less hype than SS. Plus, SS has basically no competition.

Is that a good Sat number for CI? I hope it can hit 100m.

Both CI and CJ2 seem do be doing very good. WB has a solid weekend in Germany.