Ok, everybody knows I'm not a fan of Marvel, but what's up with the JP succes making people say Marvel is not THAT profitable? It is MUCH more profitable than JP will ever be, it's really that simple. I seriously don't get it. And SH movie becoming underdogs? LOL, what? As much as I hate to say it (and I really do hate to say it!) the SH franchises control todays market. The fact that one other franchise managed to beat one of them on OW in the US is just a small part in the grand scheme of things.