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Everything posted by EmpireCity
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RAMPAGE | 13 April 2018 | Warner Brothers | Dwayne Johnson
EmpireCity replied to kayumanggi's topic in Box Office Discussion
This is going to do very, very well for them. I think can do $200m+ -
Moviepass and its Impact on the Box Office
EmpireCity replied to Eric Duncan's topic in Box Office Discussion
If they say they have 7 months of free cash that means they likely have half that. -
I don't know if everyone is joking about Black Panther opening and not going to go back through everything, but the tracking and pre-sales are off the charts good. It won't shock me if it does $170m+ for the 4 day.
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It actually should be flat or maybe a percentage up for the weekend. The Deadline numbers were a bit low. I would guess it should pass $20m by next Thursday 2/1 and then I would guess that Neon will give it the widest expansion. Maybe they go 1,400+ theaters and that give it another $3m+ next weekend and is sitting around $23m by 2/5. This should have enough juice over the next month to get around $30m+ possibly.
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Moviepass and its Impact on the Box Office
EmpireCity replied to Eric Duncan's topic in Box Office Discussion
Moviepass didn't make a bold move, they showed their ass and all of their cards and now the industry knows they are fucked (not that they didn't know it already). -
Moviepass and its Impact on the Box Office
EmpireCity replied to Eric Duncan's topic in Box Office Discussion
I forgot to add, same thing with the Netflix comparisons. If you pay Netflix $11.99 per month and you stream a couple studio movies, those costs are pennies. You would have to watch an insane amount of outside content to be actually costing them money outside of their standard business costs of tech and infrastructure. The licensing payment is fairly insignificant. Again, with moviepass if someone uses it once they have lost money. This was an obvious ploy from the start to make a splash, gain data, wedge themselves in as a middle man, and then hope they grew powerful enough that they could strong arm theaters into giving over a percentage of their profits. It didn't work and the anger from 3m-4m customers is going to be ugly when they announce they are either shutting down, raising prices or completely changing the terms of the deal. -
Moviepass and its Impact on the Box Office
EmpireCity replied to Eric Duncan's topic in Box Office Discussion
I also have said for a long time that it appears they thought they could do some sort of gym membership model, but the difference there is if someone pays $9.99 per month and shows up to the gym every single day they only cost that gym pennies. It might take a few weeks before their actual financial impact on a gym adds up to $9.99 in costs. With moviepass, if someone pays $9.99 per month and shows up to use it even once they have immediately lost money on that customer. If they show up 10 times in the month they need 10-15 other customers to pay $9.99 and NEVER use the pass to break even. Their model is set up where they need millions and millions of subscribers to join and never ever ever use the membership to cover even a small percentage that use it regularly. -
Moviepass and its Impact on the Box Office
EmpireCity replied to Eric Duncan's topic in Box Office Discussion
Or, that theater could simply offer their own subscription service and cut out the middle man. I think that is where this is headed if moviepass doesn't completely collapse first. It will collapse though, we are only a month past the Holiday season where they saw a huge influx of subscribers and cash and instead of enhancing or continuing their program, they are actually already cutting it and signaling to the world they are about to have major cash problems. Their announcement at Sundance that they are going into distribution reeks of a desperation move to coax theaters into thinking they are going to have content that MoviePass will offer up to theaters and have some sort of deal cut on the revenue split. It is ironic that they shove themselves into the game as a middle man but then almost immediately try to implement a strategy that aims to cut out the middle man of studios and distributors by becoming one themselves. This is going to fail spectacularly and all they will have done is damage the theater industry long term.