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Everything posted by JB33
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It does not have great word of mouth. It doesn't have bad word of mouth either. Just not great. Calendar factor aside, I'm convinced that with great word of mouth the first Monday drop would have been better and thus the weekdays would have been significantly better, which would have boosted the 2nd Friday etc. Etc.
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Great post! This is where Lucasfilm is leaps and bounds ahead of Marvel Studios. They don't just have a slate of movies, they have all this other material to go along with it, all of which is canon and carries a varying degree of importance to the overall lore. For instance, the novel 'Leia: Princess of Alderaan' first introduces the character of Amilyn Holdo and her relationship with Leia, as well as the world of Crait, not TLJ.
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I'm not surprised in the least. Almost everyone I talk to says things like "Why would I go to the theatre when I can stay home and watch Netflix or I can wait a few months and rent the new movies on cable?". It's depressing. It makes me want to give even more of my money to cinemas. They're basically my 2nd home and this prevalent attitude in society nowadays of "I want to be able to do everything now and in the comfort of my own home" could end up being the death of them. It's sad. I go to so many movies alone because it's like pulling teeth to get some friends together and go. They just can't be bothered.
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All time biggest 2nd Saturdays: Star Wars: The Force Awakens $56,731,532 Marvel's The Avengers $42,905,519 Jurassic World $39,112,435 Beauty and the Beast (2017) $38,292,423 Avengers: Age of Ultron $33,835,656 Iron Man 3 $32,053,127 Captain America: Civil War $31,960,342 Spider-Man $30,505,929 The Hunger Games: Catching Fire $28,401,259 Avatar $28,274,406 The Dark Knight $28,272,494
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That One Guy Grades His 2018 Predictions
JB33 replied to That One Girl's topic in Box Office Discussion
Cool idea! I'll be looking forward to seeing how all your predictions play out. -
I don't know if this has anything to do with it but I noticed the packaging for the TLJ line of toys didn't indicate anywhere it was based on TLJ. They just say STAR WARS and the only way you know the toys tie in to the movie, at least for me, is Rey's design. She's wearing the hair and outfit you see in the trailers. In the past, toys were labeled with the logo for the corresponding movie. I don't know, I think that's a critical detail anyway.
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Good post. I wouldn't say I'm glad to see it underperforming - actually pretty disappointed - but I do see what you're saying. I know I've sure learned a lesson this week. I'm going forward with zero expectations really. Come to think of it, my feelings on TLJ's box office closely mirrors my feelings on the film itself. Objectively good movie and good box office performance, but at the end my enthusiasm is rather muted.
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Looking like TLJ really is TFA's own Age of Ultron: A big movie in and of itself, with not too big a drop on the opening weekend, but with a sizeable drop in WOM and domestic total. Domestic total I saw coming, it wasn't going to come anywhere near $936M, but I saw better WOM coming and much better dailies.