Litio

The Flash is really fast. It debuted a few days ago and it's about to leave the top 10. I love the concept. By the way, that friday number is lower than what Evil Dead Rise did on its third non-summer friday ($1.68m).

Thank you for your analysis! You are completely right and apparently theatrical release is still huge ads for the future window. Universal is doing "good" with the short window. Universal Says On-Demand Film Strategy Has Increased Audience The article says these are the VOD sales generated by Universal (article is dated June 7): M3gan - $25M+ Sing 2 - $50m+ The Croods 2 -$50m+ Jurassic World 3 - $50m+ Super Mario Bros - $75m+ In streaming, cinema seems to help too. According to Samba TV, The Batman, released on HBO Max 45 days after its theatrical release, had more streams on HBO Max in the first week than other DC films with hybrid release. (Only smart TVs taken into account). 'Creed 3' remains the most watched movie on Prime Video in the US since of June 9. 'Air' remains in the top 5 on Prime Video US. The film was released on the streaming platform on May 17. I think this explains why many films that flopped in theaters are successful on streaming. If the film was highly marketed for theatrical release, its awareness level is high. Even though people didn't go to the cinema to see it, they have heard about the film, so the chance of watching it later in a "more comfortable option" is higher I guess.

I partially agree, but with a theatrical release, the film's awareness level will already be high and Warner won't need to spend a lot on marketing when the film goes to HBO Max and The Flash will recoup the marketing theatrical release's spent, if not after it receives all the revenue generated at the box office, then after receiving the revenue from the ancillary markets.

I agree. My point is that I don't think the loss The Flash will bring to Warner would be any less by releasing the movie on HBO Max. One could argue that the film would bring more subscribers to HBO Max, but The Batman, released on HBO Max 45 days after its theatrical release, had more views on HBO Max in the first week than other DC films with hybrid release, according to Samba TV. ‘The Batman’ First Week Viewership On HBO Max Bigger Than Streamer’s Theatrical Day & Date Titles – CinemaCon

Yes, but Warner wasn't wrong to release The Flash in theaters. The mistake was overmarket the film. Even 'The Batman', which is a much better movie, wasn't as aggressively marketed as 'The Flash'.

How would Warner lose less money releasing The Flash on HBO Max? Do people think HBO Max has no marketing costs?

The funny thing is that 'The Nun 2' had/has the potential to do more worldwide than The Flash, but Warner prefers to invest in the marketing of 'Blue Beetle' while 'The Nun 2' doesn't even have a teaser released. They must have some weird fetiche in losing money, thats the only explanation

According to Deadline: The Conjuring ($161.7M in profit), The Nun ($155M in profit), Annabelle: Creation ($108.7M profit), The Conjuring 2 ($98.3M profit), Annabelle Comes Home ($64M profit) and The Curse Of La Llorona ($45.6M profit). Since Warner prefers to invest in DC, they should sell The Conjuring franchise to Paramount for something like $1 billion. I'm sure the franchise would be greatly appreciated by them and Warner would recover all the money lost with DC in recent years.

Bad Teacher's budget was just under $20M, but Sony paid $53M in participations (prob a back-end deal). Sex Tape had a $45.7m budget, but participations cost less than $3m. Sony spent just under $70m on global marketing and theatrical release costs, the movie made only $126m at the box office and Sony still managed to make $1m in profit after the ancillary market revenue. NHF costing $45m looks believable

If The Flash makes $140M DOM and $200M OS: Global theatrical revenue: $150m Global home sales: $50m Global TV: $70m Total earnings: $270 m Budget: $220m Marketing: $160m (?) Total costs: $380m (?) Profit (Loss) = $270 m-$380 m= ($110 m) It would have been better if this movie hadn't even been made, but since it was, the decision to release it in theaters was better than releasing it straight to HBO Max. Instead of losing $220 million (assuming Warner wouldn't spend a penny to market it with an HBO Max release), Warner will "only" lose $110 m. The biggest problem was that they spent so much on marketing. Warner should be happy. They shouldn't have created so much hype for a mediocre movie like The Flash. I don't know what to predict in total for Elemental, since it has yet to debut in several international countries, but from what I've seen that Disney spent on domestic TV Spots, I don't think the marketing costs were as high as some think here.

A movie can leak online and be very successful with the torrent, but what about money?! After what Netflix did last month, I think we have a free pass to call their productions 'failures'. I mean, if Netflix's release model is so good, why do they keep making desperate decisions to squeeze more money out of customers?! Ps: I hope you enjoy the movie If these numbers are true, then Netflix has lost a lot of money with RN. Red Notice cost $200m to produce and we don't know how much they spent on marketing. I don't doubt that E2's marketing is something like $100m. Netflix spent $2.5B on marketing in 2022 and Extraction 2 being a Netflix original movie, it's expected to receive a big investment from them. Well, their Tv series don't bring any direct income indeed and since last month they started banning password sharing, I think they are not happy (of losing money?)

Even if 'Elemental' and 'The Flash' are not profitable, they will be able to pay the release + marketing costs and cover partially the production costs. That's more than Netflix can dream of. Let's be honest, this is truly the BIGGEST BOMB of the weekend: Budget: $65m Marketing: $50m+ (Although I don't doubt it's $100m+) Box Office: $0 Other revenue: $0 Total LOSS: $115m+

d

Studios should stop giving so much importance to the USA. Based on Sony reports, it is common for marketing costs in the US to be about the same as in the entire international market. And it is common for the US to make half of the international box office, but home video sales are much higher in the US than internationally. Release the film in theaters overseas and on a limited circuit (and little marketing) in the USA. After 2 months launch on home video in the USA.

Not sure if this "solid result" is enough for a movie that cost $300m+ (with marketing). Let's see.

You need to analyze the current circumstances. The screens are in limited capacity and perhaps people are buying more in pre-sales to avoid crowding and sold outs, since the screens are in limited capacity. Things to consider.

If I'm not mistaken, someone here was predicting a larger opening than Interstellar based on pre-sales, even with the pandemic going on. It seems absurd to imagine that Tenet would open with more than Insterstellar in the current situation. Pre-sales during the pandemic will not behave as they used to. Things to consider. If expectations were not so high (unduly), that number that Tenet is doing would not be a surprise. Legs in the last few weeks were good, but we will have to wait and see.

Comparisons to these films are useless. Warner didn't release Tenet in the current situation expecting it to do the same as films like Interestellar and Inception. Isn't that exactly why Warner demanded a higher percentage at the box office? We also don't know how the legs will behave. Weren't theaters in SK supposed to be closed this week?

There was no guarantee that Tenet would replicate the success of Interestellar or Inception. If Nolan's name was enough, Dunkirk would have made well over $ 22m... And making $ 70m + in South Korea is not as simple as it sounds.

$ 4m by Sunday? Look great. Dunkirk made $ 22m lifetime under normal circumstances. Tenet making $ 4m 5-day + previews even with the government considering closing cinemas on SK this weekend is nothing but great!

You are correct. The website I read said something different: https://www.digitalspy.com/a33670805/mulan-disney-plus-streaming-release-apple-roku/ They don't seem too concerned if Mulan is going to be a failure...

Available platforms: D+, Roku, Google, Apple... People don't need D+ to buy Mulan. So... this isn't a D+ exclusive. Not anymore

???? The movie was announced as a D+ exclusive, it shows that Disney know that Mulan will barely generate any profit. Even if it does something like $150m on OW, piracy will destroy any legs it could have just like it happened with Trolls 2.

Lmfao. They know that this will not generate any profit. Next step is to put it on porn sites to make money from ADS.