Serious question: what do you have in mind that look like not "letting it die." Cause I think it's going to die but I feel like the issue lies more with the greenlight (plus some unfortunate actor luck) than release decisions per se.
They should have just released the trailer theatrically this weekend with its own paid showings. Like $5 for 8 minutes, think they could have outgrossed Soho
V2 beat SC 6th weekend raw with a lower % of OW, and on track to win 7th with a very similar % of OW. Look like dipping back into rotten really helped its legs
Shoulda called the OG Asgard @RthBond
not that there are any numbers worth having this weekend, I admit to some mild curiosity over Eternals and Clifford