Cooper Legion
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Everything posted by Cooper Legion
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The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
While you were partying, they studied the blade. -
The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
Real talk though, I think IMAX going 100% MK for the FSS was a mistake. DS has already done crazy business for them in several markets too so it’s not like they should be getting caught completely flat footed here. -
The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
I wanted to do it on Monday. Then I wanted to do it on Tuesday... Wednesday... Today... So no, evidently not quite brave enough 😆 Is “first non-Pokémon anime movie over 10M OW”club worthy? Feel like maybe not. You could try to go for highest non-Pokemon anime OW adjusted, the goal there would be like... 14.3M for Yu-Gi-Oh The Movie? -
The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
No weekend has had multiple movies open at 4M+ -
The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
@Porthos DS to GvK comp when 👀 -
The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
Yeah I’ve been thinking 20-25ish for a while, not that there was super much to go off of. More interested in DS that weekend anyway. -
2M looks pretty tough for DS again, more 1.8-1.9 is my guess. Incredible legs still, should pass Nobody and Book of Fish soon to start in the top 3 for a bit longer. GvK at 667k after about 74k week, with more competition incoming tomorrow and Friday I guess it will miss 750.
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I don’t know anything about SW animated context off the top of my head, but: TCW S7: 7M view, +287k, -4k (72:1) Rebels S4: 2.3M view, +39k, -903 (43:1) the ratio actually seems rather poor to me for a YT trailer (something in the 20x-100x range seems more typical). However, I wouldn’t pay much attention to the ratio personally. The raw like number looks fine-if-nothing-crazy.
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The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
PWP are have high $$/person, but poor person/auditorium. You’re happy selling them except for when you’re capacity constrained — which, once 100% capacity returns, will probably only be a big thing on 150M+ weekends, which are pretty rare. So, theaters will be happy to keep offering PWPs in perpetuity. The question is whether consumers keep using them, and I think the answer will be “yes — some.” There are at least some people who consider it a premium experience are comfortable paying for that. -
GvK - 13.88M | Weekend Thread 09Apr-11Apr
Cooper Legion replied to titanic2187's topic in Numbers and Data
Final update was 31.62M, so if Fri and Sat are taken as .5 and .6 the Sun is 7.52. Having a 40% drop on Sun is possible, but looks odd when most Easter openers have a harsher 2nd Sun drop than 1st Sun. Fri or Sat coming down a bit when everything got accounted for would be pretty normal and just make daily relations look a bit more normal for the weekend. -
GvK - 13.88M | Weekend Thread 09Apr-11Apr
Cooper Legion replied to titanic2187's topic in Numbers and Data
With that Sun drop I suspect that some of the downward revision last weekend came out of Fri or Sat and not all Sun. Wish we had actuals, but e.g. 11.5-12.4-7.7 would make a lot more sense than 11.6-12.5-7.5 -
GvK - 13.88M | Weekend Thread 09Apr-11Apr
Cooper Legion replied to titanic2187's topic in Numbers and Data
Maybe it will get a nice™️ Sun cume after all then. -
GvK - 13.88M | Weekend Thread 09Apr-11Apr
Cooper Legion replied to titanic2187's topic in Numbers and Data
Probably gonna wind up missing 69 with 66-67 on Sat and 70+ Sun. not nice -
The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
Agreed on the general point, though just 1 trailer one month before might be overcorrection (or might be fine, who knows). I feel like current marketing tactics are just inherited from a bygone era where you had to hope people learned about your movie from an in theater trailer, watching live TV ads, literal WOM, or like a newspaper or whatever. But now it’s mostly social media and internet ads. If you have a property that you know will be buzzy a 10 month/3 trailer/50 TV spot affair is just overkill and you probably aren’t getting a positive return on your marginal marketing dollar. -
GvK - 13.88M | Weekend Thread 09Apr-11Apr
Cooper Legion replied to titanic2187's topic in Numbers and Data
With Fri actual, weekend may go 14.75ish, -54%. That would be SS -46%, 23M week, 94-105ish -
The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
-60% is on the harsh side but nothing crazy. The Wed open should cushion the 2nd weekend drop a bit — but the holiday OW and being on Max exacerbate it. Taking 3.3 Fri and 9.2 SS, the SS drop would be 54%. Compare: BvS -57% SS (1.74 multi from first M-S week) F8 -49% SS (1.97 week multi) F7 -48% SS (1.97 week multi) RPO -34% SS (1.96 week multi) WW84 had holiday inflated first weekdays (even more intense than Easter) and a huge 2nd weekend drop but still getting about 2.5x week multi). So assuming a 70M 2nd weekend cume for GvK (57.5+12.5) that’s a 22M week, add 22-33 for 92-103ish. -
Black Widow | July 9 2021 | ScarJo secures the bag from Disney
Cooper Legion replied to Kalo's topic in Box Office Discussion
I truly have no clue, I’m too old for Tiktok 😂