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Cooper Legion

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Everything posted by Cooper Legion

  1. Real talk though, I think IMAX going 100% MK for the FSS was a mistake. DS has already done crazy business for them in several markets too so it’s not like they should be getting caught completely flat footed here.
  2. I wanted to do it on Monday. Then I wanted to do it on Tuesday... Wednesday... Today... So no, evidently not quite brave enough 😆 Is “first non-Pokémon anime movie over 10M OW”club worthy? Feel like maybe not. You could try to go for highest non-Pokemon anime OW adjusted, the goal there would be like... 14.3M for Yu-Gi-Oh The Movie?
  3. Alternatively, it’s all Warner Brother’s fault for allowing such a shitty Season 8 to get made 👀
  4. Yeah I’ve been thinking 20-25ish for a while, not that there was super much to go off of. More interested in DS that weekend anyway.
  5. 2M looks pretty tough for DS again, more 1.8-1.9 is my guess. Incredible legs still, should pass Nobody and Book of Fish soon to start in the top 3 for a bit longer. GvK at 667k after about 74k week, with more competition incoming tomorrow and Friday I guess it will miss 750.
  6. I don’t know anything about SW animated context off the top of my head, but: TCW S7: 7M view, +287k, -4k (72:1) Rebels S4: 2.3M view, +39k, -903 (43:1) the ratio actually seems rather poor to me for a YT trailer (something in the 20x-100x range seems more typical). However, I wouldn’t pay much attention to the ratio personally. The raw like number looks fine-if-nothing-crazy.
  7. PWP are have high $$/person, but poor person/auditorium. You’re happy selling them except for when you’re capacity constrained — which, once 100% capacity returns, will probably only be a big thing on 150M+ weekends, which are pretty rare. So, theaters will be happy to keep offering PWPs in perpetuity. The question is whether consumers keep using them, and I think the answer will be “yes — some.” There are at least some people who consider it a premium experience are comfortable paying for that.
  8. Final update was 31.62M, so if Fri and Sat are taken as .5 and .6 the Sun is 7.52. Having a 40% drop on Sun is possible, but looks odd when most Easter openers have a harsher 2nd Sun drop than 1st Sun. Fri or Sat coming down a bit when everything got accounted for would be pretty normal and just make daily relations look a bit more normal for the weekend.
  9. With that Sun drop I suspect that some of the downward revision last weekend came out of Fri or Sat and not all Sun. Wish we had actuals, but e.g. 11.5-12.4-7.7 would make a lot more sense than 11.6-12.5-7.5
  10. Maybe it will get a nice™️ Sun cume after all then.
  11. Probably gonna wind up missing 69 with 66-67 on Sat and 70+ Sun. not nice
  12. Agreed on the general point, though just 1 trailer one month before might be overcorrection (or might be fine, who knows). I feel like current marketing tactics are just inherited from a bygone era where you had to hope people learned about your movie from an in theater trailer, watching live TV ads, literal WOM, or like a newspaper or whatever. But now it’s mostly social media and internet ads. If you have a property that you know will be buzzy a 10 month/3 trailer/50 TV spot affair is just overkill and you probably aren’t getting a positive return on your marginal marketing dollar.
  13. With Fri actual, weekend may go 14.75ish, -54%. That would be SS -46%, 23M week, 94-105ish
  14. -60% is on the harsh side but nothing crazy. The Wed open should cushion the 2nd weekend drop a bit — but the holiday OW and being on Max exacerbate it. Taking 3.3 Fri and 9.2 SS, the SS drop would be 54%. Compare: BvS -57% SS (1.74 multi from first M-S week) F8 -49% SS (1.97 week multi) F7 -48% SS (1.97 week multi) RPO -34% SS (1.96 week multi) WW84 had holiday inflated first weekdays (even more intense than Easter) and a huge 2nd weekend drop but still getting about 2.5x week multi). So assuming a 70M 2nd weekend cume for GvK (57.5+12.5) that’s a 22M week, add 22-33 for 92-103ish.
  15. Even if bad batch starts with 4 in one week, ep 14 would be mid July. For now I’d say Bad batch and Loki likely end July with WhatIf late July/early Aug. Pixar is a bit of a different track, even if it’s animated.
  16. Nice! I doubt they’ll overlap Bad Batch and WhatIf though, with both being animated. But might transition right from one into the other with that kind of episode count.
  17. I think the length and pacing of series just lends itself less to the kind of propulsive quippiness that you get in a lot of the movies.
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