Because of the box office quickly returning to pre-covid levels in areas where the virus gets beaten.
Admittedly that’s not a huge sample size, and it’s geographically/culturally skewed. But it’s more evidence than I see for the opposite proposition.
Not a huge % of the population, sure, but enough to make theaters pretty lucrative for studios (on blockbusters with good reception).
Well, sure, per capita attendance has been trending down for over two decades at this point and I think that would continue and perhaps accelerate even without covid. I’m not at all convinced that theatrical attendance in, say, 2030 will be even close to 2019 — maybe things will have shifted to a primarily DTC model where movies release day and date in premium screens in a greatly contracted physical market+for a fee on the associated studio’s streaming service.
But in 2021/2022 I think we’ll still be closer to a 2019 model of theatergoing.