I think it is just this place that is severly underestimating this film. The movie itself has alot of points in its favor: Nostalgia that Dumbo didn't have, memorial day, and it looks like it might be nice and colorful unlike dumbo. If people like it more than critics then i can see it doing well. It isn't unheard of for audiences to embrace a film that isn't liked by critics.
Now the most worrying thing is the songs. So far the musical numbers aren't so great.