Why is KOFTM being compared to Marvels? The bar for success of these movies is completely different. It’s irrelevant which film is a bigger bomb — Marvels is clearly the failure here. It is the $220-250M sequel to a movie that made $1.1 billion and it’s gonna be lucky to make $215M WW.
Apple didn’t make KOTFM to make money at the BO. The theatrical release was a necessary concession in order to get Marty to make it for them. From Apple’s perspective, they now have a critical darling starring Leo they can use to promote their streaming service. Similar deal with Napoleon.
Marvel, on the other hand, made Marvels to make money, and they are clearly going to lose a lot of money on this movie. It also has revealed that audiences don’t really have any interest in the characters.