Pretty much this. People weren't going to skip TDKR even if it hit the 3 hour mark, but if something like Need for Speed were that long, they would have been in more trouble. Could that have made more if it trimmed half an hour? Who knows.
This is for wednesday and thursday. I get that it was late in the day and all that, but who seriously schedules a film like that on one screen all day, on opening day, on a fucking Wednesday at that in a six screen cinema while Noah still has a second screen. It's freaking lunacy!
I just saw this weekend's mid tier opener, The Double. Half 11 on a Sunday morning at West India Quay and there were 50 people there. Expect a good PTA I think. Fucking weird film though.