I thought the trailer was, however it did just occur to me what disparity there is between the first and second half of the trailer. The tonal shift is quite dramatic.
I wonder if some of Passengers problem was that the trailer almost sold it as a rom-com in space with some drama tossed in at the end? And we know the current state of rom-coms...
Ok, don't get me wrong, I'm the last one who will try to deny the importance of RT in 2016. However, some of you may be going a bit too far trying to put it all on them. It had two big stars and what I thought was an effective trailer. But it obviously must not have had the appeal it seemed like it would in the end. Furthermore, the RT audience and IMDB scores are pretty weak, so I don't know if it's just critics disliking it. We'll see what legs are like.
At 22m, the Friday hold would be most compared to Alvin 3 among 2011 films this weekend. IF it followed that pattern for the 4 day it would come in around 75m. I don't see how it would go as low as 65, but the fact of the matter is that is far closer to reality at a 22m Friday than 130 is.
Excluding the Guardians because they kinda feel like their own thing, Doctor Strange looks like he may be well on his way to being the second most popular character in MCU if box office is anything to go by.
DS is most definitely MCU's second most successful solo launch film after IM1. Disney should be more than pleased with it.
The WW gross is particularly impressive. Higher than Thor 2 and IM2 and won't even fall very short of Cap 2 and GotG.
Hopefully the weekend holds are much kinder to Moana than they were to most of the kids' fare in 2011. Though I'd argue none of those films had very good reception.