Honestly, the numbers and weekend projections for this thing have been all over the damn place so far today. I don't remember the last blockbuster to be so inconsistent in the early # reports.
That's right, because if we had seen huge tentpoles released in December in modern years, the multis would look quite different than we're used to for December openings. Unless you're trying to tell me something like TDK could have opened to that in December and maintained its multi?
Top 10 multis for 100m openers (Friday):
1. The Force Awakens - 3.78x
2. Toy Story 3 - 3.77x
3. Finding Dory - 3.6x
4. The Secret Life of Pets - 3.55x
5. The Jungle Book - 3.53x
6. Spider-man - 3.5x
7. The Dark Knight - 3.37x
8. Dead Man's Chest - 3.13x
9. Jurassic World - 3.13x
10. The Avengers - 3x
Top 10 multis for 150m openers:
1. The Force Awakens - 3.78x
2. The Dark Knight - 3.37x
3. Jurassic World - 3.13x
4. The Avengers - 3x
5. The Dark Knight Rises - 2.8x
6. Catching Fire - 2.69x
7. The Hunger Games - 2.68x
8. Avengers: Age of Ultron - 2.4x
9. Iron Man 3 - 2.35x
10. Civil War - 2.28x
Now #11 on the 100m list drops down below a 3x multi (Minions 2.92x). That drops down to just 4 among 150m+ ones, and only one to hit 3.4x+. You'll also notice the top 5 in the over 100m list are all heavily geared towards kids, and you could make an argument for that being true of the entire top ten save for The Dark Knight. I firmly stand by my belief R1 is not geared towards kids at all, so that's an even further hindrance in its path to joining the ten 100m+ openers to hit a 3x multi.
All the Hunger Games movies, the Twilight sequels, Deadpool, Alice in Wonderland, Furious 7, BvS, DH1, TFA...these are all the 110m+ openers outside of summer and they all adhered to an under 3x multi rule except for the one with insane WOM. So it's not a summer thing, it's an opening weekend thing.
No, every single 110m+ opener except for like 3 show that they work the same no matter the time of year (multis sub 3.2x). So I don't buy the argument that it's the season that determines it. The size of the opening is far more important. Also the few that did get higher than 3.2x multis were summer releases except for TFA.
R1 will be new territory for the box office. It's the first December movie opening to 130m+ that's not a giant phenomenon anomaly like TFA. So basically no one knows jack shit about what the multi could do. You can make just as strong of a case (if not stronger) for it performing like your typical 130m+ opener as you can for it performing like your typical sub 75m December opener.
Last because of the lack of entertainment value of any sort when it's a goddamned Star Wars film! It may not have the laughable dialouge and acting of some of the PT, but they at least still have fun Star Wars-esque scenes.
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