From BOM's weekend report:
Disney Animation's Frozen continues to exceed even the most optimistic expectations. The animated sensation increased 47 percent to $28.8 million; among fifth weekends, that figure ranks third all-time behind Avatar ($42.8 million) and Titanic ($30 million). The movie is benefiting not only from great word-of-mouth, but also from a void of legitimate family entertainment—Saving Mr. Banks turned out to be too mature, while Walking with Dinosaurs never really clicked with audiences.
This is all I'm saying you guys, so stop pretending like I'm discrediting WOM and start admitting there's more to Frozen's performance than that.