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#ED

4-Day Wknd Est: FF6 - 120M; TH3 - 51.2M; STID - 47M; Epic - 42.6M; IM3 - 24.3M; TGG - 17M

By #ED, in Numbers and Data

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wileECoyote Summer Tentpole

wileECoyote

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Yes at different points in time see what matinee and early evening is like and then project but you need at least some or a lot of historical data (have done posts about it in past), so lets say at 5pm a figure is 2m on one film that could be 25% of day business but on another its 35 and another its 18% matinee tracking (or really hourlies as its know) is also only a sample of theatres usually no more that 1/2 of total playing. If a film is opening big just being a couple % of in projection could throw you hundreds of thousand or millions off. Does it do better EC or WC or similar is it kids film vs adult, comedy vs action,did the film have midnights or not, is it a holiday or going into one, is Canada or USA on hols and the other not etc etc . If you just see a number you know shit without comparisons to aid in coming up with something, when actuals start coming in similar thing( although benchmarks are better) and the theatre count is closer to 100% at end of day.

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Impact Global Phenomenon

Impact

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Hangover's saving grace is that it might see a surge in business for night shows. After tonight, it is all out of excuses.

That is true-one does have to remember the primary audience was at work today.

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druv10 Global Phenomenon

druv10

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Yes at different points in time see what matinee and early evening is like and then project but you need at least some or a lot of historical data (have done posts about it in past), so lets say at 5pm a figure is 2m on one film that could be 25% of day business but on another its 35 and another its 18% matinee tracking (or really hourlies as its know) is also only a sample of theatres usually no more that 1/2 of total playing. If a film is opening big just being a  couple % of in projection could throw you hundreds of thousand or millions off. Does it do better EC or WC or similar is it kids film vs adult, comedy vs action,did the film have midnights or not, is it a holiday or going into one, is Canada or USA on hols and the other not, number of total theatres playing etc etc . If you just see a number you know shit without comparisons to aid in coming up with something (ie STID had at one point in time very similar number as F5 (afterward a bigger seperation between the two) but end of day F5 34m and stid 22), when actuals start coming in similar thing( although benchmarks are better) and the theatre count is closer to 100% at end of day.

 

You put a lot of time and effort in your reports. On behalf of everyone including me, thank you very much Rth.  :worthy:  :worthy:  :worthy:  :worthy:  :worthy:

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Lordmandeep Global Phenomenon

Lordmandeep

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Ho3 did quite well after 10pm here lol

 

Fast Six sold out shows well into the night...

 

Anyways was a fun time to track here in Canada.

 

Sat should be crazy but I will not be here ...

Tomorrow is a friends B-day party...

 

Will be BBQ, Beers, Fast Six

Edited by Lordmandeep
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ecstasy Global Phenomenon

ecstasy

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We sold out our 7 pm and 8 pm for Fast 6. Hangover is doing crap in comparison.

 

I was off at 6:30 pm.

 

Fast 6 isn't doing much in the OC though. I'm hoping that picks up.

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