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So around 19m AUD. very nice!I'm thinking that means a 4.5m to 4.7m sat and a 3.8m to 4m sun. As expected huge bumps over Friday. 30m will be passed by the end of next weekend. 40m is locked. Hell 45m even looks simple. 50m means reasonable legs. Any more means great legs. (null)

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Wow. Completely destroyed even all of our optimistic expectations.So it looks like we will be having at least three $40m films for 2012.The AvengersThe HobbitThe Dark Knight Rises (lack of Ledger-scenario shouldn't affect it too much)

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As Battleship has sailed (somewhat seemingly unnoticed) past, The Avengers has basically no competition for a good month and a half.This is probably completely out of the realm of possibilities, but imagine it legged it's way to Titanic :/

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quick prediction:Weekend / Weekly totalWeek 0: 0m / 6m* (Wednesday only) / 6mWeek 1: 11.5m / 15.5m / 21.5mWeek 2: 6m / 8.5m / 30.0mWeek 3: 3.6m / 4.8m / 34.8mWeek 4: 2.3m / 3.1m / 37.9mWeek 5: 1.5m / 2.1m / 40.0mWeek 6: 0.8m / 1.3m / 41.3mThat run would be around 44m - 46m finish.am i too optimistic .. ???

After seeing the actuals, that seems just about right.
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20m is locked by Tuesday at the latest. 30m is locked by the following Wednesday. Barring a major collapses which I just don't see happening. 40m will follow soon after. 45m or so is I think an average run. 50m is minor breakout. Potter and beyond is a huge breakout. Titanic is out of reach. It's total is now > 63m. Lol(null)

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20m is locked by Tuesday at the latest. 30m is locked by the following Wednesday. Barring a major collapses which I just don't see happening. 40m will follow soon after. 45m or so is I think an average run. 50m is minor breakout. Potter and beyond is a huge breakout. Titanic is out of reach. It's total is now > 63m. Lol(null)

The MPDAA hasn't included 3D - unlike NA, I think we acknowledge 3D rereleases "officially" as separate.
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To put this in even better context......

HP8 vs TF3 vs TA

1: 18.4m/25.5m vs 12.4m/15.0m vs 13m/19m EST

2: 8m/38.7m vs 7m/27.2m vs ?

3: 3.8m/44.5m vs 3m/32.9m vs ?

Excluding the opening day, TA is closer to TF3 which collapsed in it's third weekend, something i think TA can avoid (no competition or lack thereof in comparison ;) )

looking at the above.......

projections for TA: (and yes i'm taking into account the other films are during school holidays)

1: 13m/19m

2: 7m/29m

3: 3.8m/34.6m

That should push a total > 45m... needs some good holds to make 50m though.

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The Avatar rerelease was included. Not sure why Titanic misses out.

Bar two minutes, Avatar was simply a rerelease of a film that was already in 3D.I think they're counting 3D rereleases separately, if the films initial format was 2D
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Bar two minutes, Avatar was simply a rerelease of a film that was already in 3D.I think they're counting 3D rereleases separately, if the films initial format was 2D

Nevertheless, Titanic stands at $63m, probably an unreachable total for any film this year.
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To put this in even better context......

HP8 vs TF3 vs TA

1: 18.4m/25.5m vs 12.4m/15.0m vs 13m/19m EST

2: 8m/38.7m vs 7m/27.2m vs ?

3: 3.8m/44.5m vs 3m/32.9m vs ?

Excluding the opening day, TA is closer to TF3 which collapsed in it's third weekend, something i think TA can avoid (no competition or lack thereof in comparison ;) )

...

That should push a total > 45m... needs some good holds to make 50m though.

I don't understand why you just ignore OD in your analysis. OD as percentage of 5-day clearly indicates TA is more frontloaded than TF3. No way it drops less than 50% next weekend. I think Harry Potter-esque legs are in order. 40M might be the best case right now. Edited by RTX
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Harry Potter fans were using the same WOM argument for DH2, but its legs were basically identical to HBP in Australia.There are only so many people who want to see this, and many of them watched the film several times already.

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There are only so many people who want to see this, and many of them watched the film several times already.

You can say that about literally every movie ever made. That's not a valid argument for or against a film developing legs.This has a much broader audience than IM2. If you can't see that based on this opening vs IM2's opening, I don't know what to tell you. Wait and see, I guess
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