Number of moviegoers aged 18-39 hit a record low in 2014. 40-59 years hit record highs, and 60+ year olds also hit high levels.

[grim22]

http://www.thewrap.com/younger-moviegoers-decrease-in-2014-while-older-audiences-reach-new-highs/

 

 

New MPAA study finds ticket sales to older audiences are failing to offset fewer sales to those aged 18-39

Fewer younger moviegoers are hitting theaters to watch films, while older audiences are pouring in in record numbers, according to a new study from the Motion Picture Association of America.

In 2014, the share of tickets sold to 40-49 and 50-59 year olds hit all time highs, while the share of tickets sold to 60+ year olds hit its highest level since 2011.

 

[Dementeleus]

I'd venture to say those stats will flip around this year... last year there weren't as many of the major franchise tentpoles to appeal to the teens, while 2014's biggest hit probably skewed much older.

 

This year that won't be the case.

[Avatree]

What about data for the 500-700 year old range, such as the gentleman above?

[Alpha]

What about data for the 500-700 year old range, such as the gentleman above?

 

*tele is old joke*

 

[BK007]

Well, obviously the others would be at record highs if 18-39 was at a record low.

 

Unless it is also backed up by actual ticket sales, comparing % means nothing. 

[Mango]

I'd venture to say those stats will flip around this year... last year there weren't as many of the major franchise tentpoles to appeal to the teens, while 2014's biggest hit probably skewed much older.

 

This year that won't be the case.

 

Clearly, the 60+ crowd came from Transformers 4. More evidence for this is "highest since 2011".

 

In 2018 when we get TF5 that 60+ crowd will be right back in the theaters.

[TalismanRing]

Well, obviously the others would be at record highs if 18-39 was at a record low.

 

Unless it is also backed up by actual ticket sales, comparing % means nothing. 

 

Yeah the % re-arrangement proves nothing. The Hollywood Reporter has more hard data

 

http://www.hollywoodreporter.com/news/box-office-five-worrisome-moviegoing-780787

 

3. The Trouble with Generations X, Y and Z

 

There was also a precipitous drop off in the number of frequent moviegoers between the ages of 25 to 39 (including parents of the missing tots). Those in this category made 7.1 million trips to the cinema, compared to 8.2 million in 2013 and 9.9 million in 2012. It matters because, overall, this age group watches more movies than any other. There was also a continued fall off in the number of frequent moviegoers in the 18-24 age group. Conversely, frequent moviegoers in the 40-49 age group soared, from 3.2 million to 5.7 million, while frequent moviegoers 60 and older hit an all time high, making 5.3 million trips.

 

 

One caveat to this, of course that age group 25-39 watches more movies than any other because at 15 years it's the biggest age grouping except for 60+

 

From the full article it looks to me like a lack of break out children/family films last year had the biggest impact since it hit two sectors - tots and parental units of tots.

Edited March 12, 2015 by TalismanRing