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Heretic

UK Box Office Thread

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TMW isn't great, I still Universal missed a trick not scheduling The Lorax day and date as the US as it would have easily done over £2m. I imagine Wanderlust did poorly as well. Think Safe House and OBEMH will have small drops.

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TWM actually surprised over here. People were expecting it to tank and in the end it did pretty much the same as War Horse.The Lorax should have opened in the UK in the beginning of the Easter holidays, at March 23rd.

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23rd March would have meant facing the Hunger Games. My theory is that Universal didn't want to compete with The Pirates! It's not going to do as well in the summer especially with Ice Age in July and Brave in August.Contraband seems to be getting a lot of advertising as is Hunger Games, there hasn't been any for either John Carter or 21 Jump Street. Wrath of the Titans and Pirates! I imagine we'll see ads within the next week or two.

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